Spotify Rolls Out Data Analytics Dashboard For Podcasters

In October, 100,000 podcasts signed up for the beta of Spotify for Podcasters, which provides data on listeners’ age, gender, location, music taste and how long they listened to an episode. When they sign up for an account, Spotify users provide basic demographic information. Now, Spotify is offering the data analytics tool to the 450,000+ shows accessible on its platform. Spotify for Podcasters, now available worldwide but currently only in English, offers much more detailed information than Apple’s podcast data. Continue reading Spotify Rolls Out Data Analytics Dashboard For Podcasters

Spotify Appeals Copyright Rate Hike, Songwriters Respond

Spotify, the streaming music leader with 87 million global subscribers, is appealing the Copyright Royalty Board’s 2018 decision to raise songwriters’ pay rate by 44 percent over the next five years. Spotify is joined in this unprecedented move by Amazon, Google and SiriusXM/Pandora. Artists are furious, especially since Spotify portrayed itself as being on the side of creatives. Those appealing the Board’s decision say they’re against its complex rules. Apple is the sole company who stands to benefit from the fray. Continue reading Spotify Appeals Copyright Rate Hike, Songwriters Respond

Publishers Retool Strategies for Distributing Content Online

Print publishers are learning from their freshman mistakes in creating online presences. Condé Nast, for example, debuted its video hub The Scene in July 2014, but by offering content from The New Yorker, Vanity Fair, Vogue and media partners such as ABC News, ended up overwhelming viewers and diminishing traffic. The publisher successfully refocused The Scene to target 18-to-34-year old women on Facebook, and now other publishers are also focused on distributing content on Facebook, YouTube and other popular digital platforms. Continue reading Publishers Retool Strategies for Distributing Content Online

Conde Nast Plans Scripted VR Series to Attract New Audience

Conde Nast is attempting to appeal to the online audience that does not read the company’s lifestyle magazine, so it will start expanding its online video offerings. The Conde Nast Entertainment (CNE) division will produce two original scripted virtual reality series with Jaunt VR, which recently announced its planned LA studio. These new series will be released on The Scene, Conde Nast’s online video platform. CNE plans to make 2,500 videos for The Scene in the next year with the help of new content partners. Continue reading Conde Nast Plans Scripted VR Series to Attract New Audience

Not Enough Money to Go Around for Online Video Ads?

Online video continues to rise in popularity and online video advertising rates are falling. Prices for ads on top-tier sites in 2012 last year were down by 10 percent from 2011, according to estimates from video-ad company BrightRoll. And of the 39 billion videos viewed online in December, only 23 percent carried video ads, according to comScore. While there’s room for ad growth, there may not be enough money to go around. Continue reading Not Enough Money to Go Around for Online Video Ads?