Yahoo is purchasing mobile app analytics firm Flurry, a company that collects data from some 540,000 apps to help marketers identify which mobile ads work the best for Android and iPhone users. While financial specifics have not been released, insiders suggest the deal is valued at more than $200 million, one of the largest under CEO Marissa Mayer. The acquisition is another step by Mayer to pursue mobile advertising revenue, a market largely dominated by Google and Facebook. Continue reading Yahoo Targets Mobile Advertising Market with Flurry Purchase

According to new data from Nielsen, the amount of time consumers are spending on apps has reached an all-time high. The report indicates that Android and iPhone users in the U.S. age 18+ spend 65 percent more time (in excess of 30 hours each month) using apps than they did two years ago. However, the average number of apps used per month only increased from 23.2 in Q4 2011 to 26.8 in Q4 2013. Not surprisingly, 18-24 year-olds spend the most time on apps each month (37 hours, 6 minutes). Continue reading Consumers Spending 31 Percent More Time with Mobile Apps

Verizon announced its new Smart Rewards program this week that provides consumers with the opportunity to accrue points in a credit card-style program that offers discounts for dining, shopping and travel. Signing on to the Verizon site, paying bills online and participating in the trade-in program lead to earning points. However, participants also have to sign up for Verizon Selects, which collects location, Web browsing and mobile app usage data for marketing purposes. Continue reading Verizon Offers Perks to Those Willing to Share Personal Data

Verizon’s FiOS TV and broadband service unveiled faster Internet upload speeds yesterday as a next step in competing with the cable industry while attempting to reverse slowing growth. The company is increasing the bandwidth its customers can use for uploading media, at no additional charge. FiOS will provide the same upload speeds as download speeds that subscribers currently have. FiOS plans to complete the rollout by the fall, with 95 percent of customers receiving it automatically. Continue reading Verizon FiOS Eyes Future with Bump in Bandwidth for Uploads

Facebook and Nielsen are joining forces as part of an ambitious campaign to better measure how consumers are using their mobile devices for accessing entertainment media. As part of the mobile ratings Nielsen plans to introduce this fall, Facebook will scan its databases for the age and gender of its users who watch a TV show on their phone or tablet. The data will be shared with Nielsen and ultimately help networks and advertisers learn more about the viewing habits of consumers. Continue reading Nielsen Teams Up with Facebook to Measure Mobile TV Viewing

Using traditional copper phone lines, Alcatel-Lucent’s Bell Labs announced that it has set a new broadband speed record. This could bring gigabit speed to broadband networks that combine fiber with copper. Bell Labs is relying on G.fast, a new DSL standard that promises up to 1Gbps over copper phone lines. Meanwhile, the record-breaking 10Gbps speeds can only be reached over 30 meters, and once it hits 70 meters, top speeds drop to 1Gbps. Continue reading Bell Labs Sets Broadband Record Over Copper Phone Lines

Shipments of wearables are expected to reach 112 million units by 2018 — enough momentum for advertising companies to start considering new approaches to ads for wearable devices. In order to get an idea of how smartwatches, head-mounted displays, glasses and other gadgets may serve as marketing platforms, mobile-ad tools maker InMobi is developing virtual mock-ups of ads for these devices. Millennial Media and Kiip are among those also pursuing viable wearable-ad technology. Continue reading Wearables: Companies Explore New Advertising Opportunities

According to a four-month investigation by The Washington Post, ordinary Internet users significantly outnumber the legally targeted foreigners in electronic communications intercepted by the NSA. Based on the collection of intercepted conversations from U.S. digital networks that Edward Snowden provided, 90 percent of account holders were not the intended surveillance targets. And nearly half of the files included names, email addresses or other details belonging to U.S. citizens. Continue reading Report: NSA Keeps Information Not Targeted in Surveillance

Google has been sued for violating federal wiretapping laws by collecting personal data as part of its Street View project. The Supreme Court rejected to hear Google’s appeal regarding the class action lawsuit for secretly collecting email, passwords, and other personal info for the mapping project. The case will go forward in the lower court as Google maintains its innocence. The case highlights a rising public push for protection of privacy over data usage for commercial gain. Continue reading Supreme Court Allows Case Against Google’s Mapping Project

Qualcomm has acquired Wilocity, a Sunnyvale, California-based startup that works with a high-speed wireless technology called WiGig, which operates at a much higher frequency than Wi-Fi. WiGig has been considered as a potential replacement to wires for sending videos between components in the same room. It could transfer multiple 4K video streams, while Wi-Fi can only handle one. The bet is that WiGig will also become a standard feature on smartphones and other mobile devices. Continue reading Qualcomm Acquires Wilocity in Pursuit of WiGig Technology

Korea’s largest mobile operator, SK Telecom rolled out its new LTE-Advanced broadband service last week. South Korean customers will now have access to 4G wireless network speeds up to 225Mbps (three times faster than other current mobile connections). This speed will allow users to download 800MB movies in less than half a minute. A new version of the Samsung Galaxy S5 will be the first to support LTE-A speeds, while LG and Pantech plan to launch compatible devices next month. Continue reading SK Telecom Introduces New LTE-Advanced Broadband Service

Facebook has unveiled its Wedge computer networking switch designed to work with commercial and open-source networking products. The switch will shift data rapidly through the largest data centers, while blending functions of a server within a network device. While the switch is currently designed to operate at 40 gigabits per second, it should soon upgrade to 100 gigabits per second. Networking companies may need to reconsider their strategies if faced with new mass networking solutions. Continue reading Facebook Announces “Wedge” Computer Networking Switch

Google hopes to provide Internet access to unserved areas of the world using high-altitude balloons. When the company announced Project Loon a year ago many people were skeptical. Since then, Google announced that it has been able to extend balloon flight times and add mobile connectivity to the service. Recently, Loon has been providing as much as 22MB per second to a ground antenna and 5MB per second to a handset, success that suggests there will be ways to monetize the technology. Continue reading Google’s Project Loon Advances, Balloons Are 10 Times Better

Google Fit, a health data aggregation service, is expected to launch at the Google I/O conference in San Francisco next week. The service will compete with Apple’s new HealthKit app framework, which launched last week. It will also compete with Samsung’s Sami, a similar biometric data platform. Google Fit aims to store data from wearable activity tracking devices — including Fitbit, Jawbone UP and Nike FuelBand — along with the related smartphone apps.

Continue reading Google to Launch Health Data Aggregation Service Google Fit

Facebook recently announced that it plans to expand the amount of information it provides to advertisers by including data from its billion-plus users regarding their Web-browsing habits. While the news may cause repercussions amongst Facebook users and critics in terms of privacy concerns, the move would also allow advertisers to better target their ads. The social network already allows advertisers to target users based on their activity, including “likes” and fan pages. Continue reading Facebook to Offer Expanded User Data for More Targeted Ads