Tweets and Seats: Twitter Studies Link to Box Office Success

In Q4 2015, Twitter’s monthly active users declined by about 2 million, to 305 million worldwide, an indication of the social media company’s malaise that has dampened Wall Street enthusiasm. But Twitter just completed new research, using analytics firm Crimson Hexagon, resulting in data it hopes may turn around investors’ lukewarm perceptions. Analyzing tweets for 33 movies released in 2015, from trailer release to post-premiere, Crimson Hexagon came up with results that put a more positive spin on Twitter use. Continue reading Tweets and Seats: Twitter Studies Link to Box Office Success

Sling TV Benefits Both Advertisers and Multi-Channel Networks

During CES, Dish announced its $20 per month, OTT subscription service that provides access to Adult Swim, Cartoon Network, CNN, Disney Channel, ESPN, Food Network, HGTV, TBS, TNT, and YouTube videos from Maker Studios. Sling TV could finally help position the enormously popular YouTube content at the same advertising value as television. Advertisers would be able to reach the younger demographic that increasingly watches less television, while multi-channel networks like Maker Studios may grow in value. Continue reading Sling TV Benefits Both Advertisers and Multi-Channel Networks

Cloud Computing Proves an Asset for Productions on a Budget

Today’s cloud services — including CGI, digital intermediate, asset management and storage — are allowing small productions to realize their big visions with less money. Independent films and live events are more frequently using cloud computing to get the rendering and storage services they need without the high costs of traditional physical infrastructure. Productions can also save money because cloud computing helps speed up the long shooting and filmmaking process. Continue reading Cloud Computing Proves an Asset for Productions on a Budget

Apple iAd Workbench Makes Campaign Creation Open to All

Apple just opened its iAd Workbench tool to the public, making mobile ad campaign creation and management accessible to anyone with an Apple ID. The Web-based platform — previously only available to registered mobile app developers — will allow users to launch, track and adjust their advertising campaigns. The ads can contain videos, and direct viewers to a separate website or promoted iTunes content, but only work for ads on an iOS phone or tablet. Continue reading Apple iAd Workbench Makes Campaign Creation Open to All

CinemaCon: Distribution Plans Challenge Traditional Models

A recent deal between the four largest U.S. theater chains — Regal, AMC, Cinemark, and Carmike — with producer Robert Simonds’ newly announced movie company could place pressure on the traditional Hollywood distribution model. The new company, backed by investors Hony Capital and TPG Growth, plans to release at least ten films per year, and through a new deal release films directly into theaters, bypassing Hollywood’s major studios. Continue reading CinemaCon: Distribution Plans Challenge Traditional Models

Will the Future of Visual Effects be Modeled on TV Production?

ETCentric member and contributor Adrian Pennington recently posted an interesting perspective on the direction of visual effects in TV production, including an interview with Adobe’s Steve Forde. “While the feature film visual effects business is in flux, the TV VFX business is thriving by delivering creativity to tight timescales on a budget,” writes Adrian. “Indeed the future of all VFX production could be modeled on the workflows built to support CGI-intensive series like ‘Game of Thrones’ and ‘Doctor Who.'” Continue reading Will the Future of Visual Effects be Modeled on TV Production?

“Veronica Mars” To Be Released in Theaters, VOD on Same Day

Warner Bros. is planning to release its Kickstarter-initiated “Veronica Mars” movie, starring Kristen Bell, in 270 theaters on March 14, the same day the film will be made available to rent or purchase online. While independent studios and theaters have been experimenting with same-day releases in recent years, the move will mark the first time that a major Hollywood studio has distributed a movie theatrically and for home viewing simultaneously in the U.S. Continue reading “Veronica Mars” To Be Released in Theaters, VOD on Same Day

YouTube Gets New Leadership in its Quest for Ad Domination

YouTube is poised to be one of Google’s biggest assets with potential for billions of dollars in ad revenue, and the video site now has new leadership tasked with making that a reality. Long-time Google exec Susan Wojcicki, formerly SVP of advertising and commerce and one of the company’s earliest employees, is reported to be the new SVP in charge of YouTube. The video site has more viewers than any other like it, and it will be Wojcicki’s job to compete more with TV for ad dollars. Continue reading YouTube Gets New Leadership in its Quest for Ad Domination

California Looks to Boost Tax Breaks for Film & TV Production

In response to the mounting competition California currently faces from nearly 40 states that offer financial incentives for TV and film production, Democratic State Assemblyman Raul Bocanegra plans to introduce new legislation this month designed to keep production in California. The proposed legislation would increase the state’s $100 million annual budget for TV and film tax incentives. Additionally, it would expand productions eligible for tax credits to include big budget films and network series. Continue reading California Looks to Boost Tax Breaks for Film & TV Production

Increasing Number of Sundance Films are Being Crowdfunded

Of the 140-plus films in this year’s Sundance Film Festival, 26 of them were crowdfunded through Kickstarter and Indiegogo. Zach Braff’s “Wish I Was Here” was one such film, which raised funds from more than 47,000 fans to make up part of its $5 million budget. Some question what kind of impact crowdsourcing might have on sales and distribution, but many filmmakers insist it’s a great way to raise awareness and interest in their productions. Continue reading Increasing Number of Sundance Films are Being Crowdfunded

CES 2014: What Millennials Will Be Talking About and Buying

Smart TVs and appliances, 4K displays, cars with built-in mobile technology and wearable devices are all the rage at this year’s CES, and technology-loving consumers are lining up, wallets in hand, to make big purchases. But what’s most likely to capture the attention of millennials isn’t a 105-inch TV or a refrigerator that can send text messages, but wearable devices that are affordable, stylish and truly convenient alternatives or aides to the smartphones and other devices we already own. Continue reading CES 2014: What Millennials Will Be Talking About and Buying

YEI Demos PrioVR Suit: Combines Motion Capture and Gaming

Billed as, “professional grade motion capture without cameras, cords, or specialized studios,” YEI Technology is promoting its PrioVR suit as the next step in full-body immersion. The 17-sensor, inertial sensing suit can be put on with minimal effort and promises to offer 360 degrees of low-latency, wireless motion capture. The system offers a great deal in terms of virtual reality gaming, but could also make waves for independent cinematographers looking for low cost motion capture. Continue reading YEI Demos PrioVR Suit: Combines Motion Capture and Gaming

Social Media and Digital Marketing Show Box Office Impact

Digital marketing had a significant presence in 2013, when some of the biggest viral campaigns were rolled out and more money was flooding into Hollywood’s digital marketing budgets. Intent, interest and awareness levels among consumers could be accurately measured by sites such as Google, YouTube, Twitter and Facebook, specifically allowing for box office predictions — often predictions of great accuracy — in the early stages before films were released. Continue reading Social Media and Digital Marketing Show Box Office Impact

Full-Length Feature Film to Be Shot Entirely on Apple iPhone

Production is scheduled to begin in June for what is claimed to be the first full-length feature film shot entirely with an Apple iPhone. The film is under a SAG-AFTRA production contract — “Ultra Low Budget” — and will be shot on the newest iPhone, the 5s. Writer/director/producer Brian Kowalchuk and crew are working with Apple executives to address the challenges of logistics. The production has a target release date of April 2015. Continue reading Full-Length Feature Film to Be Shot Entirely on Apple iPhone

“Grand Theft Auto V” Generates $800 Million on its First Day

On its first day of availability, sales of Rockstar Games’ “Grand Theft Auto V” have topped $800 million worldwide, reports publisher Take-Two Interactive (and the game has yet to make its debut in Brazil and Japan). “GTA V” has been praised by critics, averaging a 98 score on review site Metacritic and is expected to generate impressive numbers, despite a 22 percent drop in video game disc and console sales in 2012 due to the rise of online and mobile games. Continue reading “Grand Theft Auto V” Generates $800 Million on its First Day

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