Netflix’s use of data helps determine what its customers want to watch and how they want it presented. The company’s newest original show, “Orange Is the New Black,” is partially the result of analyzing viewer data. Netflix is using all types of collected viewer data in order to create content and to possibly shape the user experience. Viewer data is collected from multiple sources: Netflix, third party metadata and social media. Continue reading Viewer Data Used to Shape Netflix Content and Experience

Millennials are an age group that keep cable executives up at night. Many do not own actual TVs, do not pay for cable, and rarely pay for Internet content. Generally, this generation grew up on free media content. But Netflix offers its original programming in ways that satisfy this generation’s need to have immediate access to content, regardless of when and how. This contrasts with traditional broadcasters airing shows first on TV, then later online. Continue reading Are Millennials More Drawn to Netflix than Other Services?

Intel is one of many companies currently developing home entertainment technologies that could significantly change how viewers interact with TV. Tech companies are integrating advanced features and controls in TV connected devices, from voice activation, DVR and cloud storage sync. Other companies such as cable providers and manufacturers are also introducing advanced TV technologies as well. However, obstacles will come from content licensing. Continue reading Tech and Pay TV Companies Are Changing How We Watch TV

Addressing the Television Critics Association in Beverly Hills yesterday, CBS chief exec Les Moonves announced that the network is experimenting with new business models for some of its serialized dramas. The network is hoping that streaming deals with video services such as Netflix and Amazon will help make the shows profitable. The streaming sites have been actively pursuing rights to serialized dramas in particular, since they currently attract large numbers of viewers. Continue reading CBS Experiments with New Business Model, Streaming Deals

Television networks are creating companion apps for their successful shows, social TV startups are developing chats and check-ins for second screen experiences, and others are pushing for new ideas to redesign today’s programming guide. But the second screen trend has thus far been based on the premise that the TV screen in the living room is the center of most consumers’ entertainment. Some are suggesting that this viewpoint is no longer accurate and, in fact, may not have been true in the past. Continue reading Second Screen Apps: Has TV Become the Second Screen?

Yesterday marked a new milestone in media history when original Netflix programs “House of Cards,” “Arrested Development” and “Hemlock Grove” became the first digital-only television shows to be nominated for Emmy Awards. “House of Cards” earned nine nominations, including one for Outstanding Drama, while “Arrested Development” received three noms, including one for Outstanding Lead Actor in a Comedy Series for Jason Bateman. Horror series “Hemlock Grove” got two nominations. Continue reading Netflix Makes History: Digital-Only Shows Earn Emmy Noms

Google is reportedly joining the growing number of technology companies looking to launch online versions of pay TV. According to sources familiar with the matter, Google has been talking with media companies about licensing content for a new streaming Internet TV service. We reported earlier that Intel and Sony are working on similar projects. Apple has also been pitching television licensing deals to media firms in recent years. Continue reading Google Approaches Media Companies with Streaming TV Pitch

According to a new Gallup poll, in which Americans were asked what they consider to be their main source of news about domestic and global events, 55 percent indicated television is their primary resource, while 21 percent said they mainly use the Internet. Nine percent said newspapers or other print publications, followed by radio at 6 percent. This poll marks the first time Gallup has measured Americans’ media habits with this open-ended question. Continue reading Television Remains Primary News Source for Many Americans

The bidding process for Hulu concluded on Friday and the Los Angeles-based streaming media company has reportedly narrowed down the list of suitors to DirecTV, The Chernin Group and Guggenheim Digital Media. Previous offers had reached at least $1 billion, people familiar with the dealings said in May. Some reports suggest that DirecTV may be the likely frontrunner, since the satellite TV provider could have the most to gain. Continue reading Hulu Bidding Concludes, Reportedly Down to Three Suitors

The Academy of Television Arts & Sciences has announced that Yahoo! will serve as its official digital partner for streaming live from the red carpet and behind-the-scenes during the Primetime Emmy Awards. This marks the first digital partner for the Academy outside of the broadcast networks. When the Emmy’s air on CBS on September 22, Yahoo! will deliver live streaming action from the red carpet, head backstage during the program, and offer exclusive content following the broadcast. Continue reading ATAS Names Yahoo Official Digital Partner for Emmy Awards

Sony is turning to this year’s Wimbledon Championship to launch a unique, first-ever ad campaign that uses “microtising” (a hybrid of microscopic and advertising), intended to promote the capabilities of 4K. Tennis player Anne Keothavong will be sporting micro-sized advertisements on her fingernails, the hem of her skirt, her shoelaces and various sporting equipment. Sony will be capturing Wimbledon action with its F55 35mm 4K camera and an NEX-FS700. Continue reading Sony Tests Micro-Sized Ads to Promote 4K During Wimbledon

According to a new GfK study released last week, 19.3 percent of U.S. television households access their TV from free over-the-air (OTA) broadcasts. This represents 22.4 million households (59.7 million consumers) who currently get their TV exclusively via broadcast-only reception. New data from GfK’s Media and Entertainment team suggests that 60 percent cited cutting costs, while far fewer mentioned that cord-cutting was the result of increased online viewing options. Continue reading Study Shows Increase in Cord-Cutting and OTA Households

Viacom and Twitter have announced a new partnership to deliver social video advertising campaigns centered on popular Viacom shows and events from MTV, VH1, CMT, Nickelodeon, Comedy Central, TV Land, Spike and others. Viacom is the latest to join the growing list of media companies involved with the Twitter Amplify partnership program. The Viacom partnership will launch with the 2013 MTV Video Music Awards on Sunday, August 25. Continue reading Viacom and Twitter Partner on Social Video Ad Campaigns

ESPN is planning to shut down its ESPN 3D channel at year’s end. “Due to limited viewer adoption of 3D services to the home, ESPN is discontinuing ESPN 3D,” explained the company in a statement. “We are committing our 3D resources to other products and services that will better serve fans and affiliates. Nobody knows more about sports in 3D than ESPN, and we will be ready to provide the service to fans if or when 3D does take off.” Continue reading ESPN to Shut Down 3D Sports Channel by End of This Year

Verizon Wireless will pay the National Football League a reported $1 billion over four years for the rights to make additional football games available on its customers’ smartphones. In a significant move for the mobile industry, the NFL will begin to show Sunday afternoon games on Verizon Wireless phones next year. Select Sunday, Monday and Thursday night games are already available on Verizon phones, but there are typically 10-12 games scheduled on a Sunday afternoon. Continue reading Verizon to Stream Sunday Afternoon NFL Games to Phones