Last year, Ritz-Carlton Hotel experienced a different kind of disappointment with advertising campaigns. The company wanted to promote its brand page on Facebook but quickly stopped the campaign. Unhappy executives saw too much gain from these ads. Now, rather than trying to grow its fan base, Ritz-Carlton has focused on analyzing its social media conversations to better grasp the likes and dislikes of its guests. The plan highlights a shift in corporate social media strategies. Continue reading Corporate Shift in Social Media Seeks Quality Over Quantity

Apple announced yesterday that it has agreed to purchase Beats Electronics for $3 billion, in a deal that is expected to help the tech giant better compete with subscription-based music services. As anticipated based on earlier reports, Apple will offer the Beats streaming music service, built on curated playlists, and its premium headphones under a separate Beats brand, while the iTunes music store and streaming radio platform will be offered alongside the Beats music service. The Beats deal marks the largest acquisition in Apple’s history. Continue reading Apple to Buy Beats for $3 Billion: Largest Deal in its History

A new study from Accenture found that as our finances move to new digital platforms, younger generations place more trust in Internet and retail brands than they do with traditional banks. The study found that individuals between the ages of 18 and 34 would consider doing their banking entirely online while also getting their financial services from non-traditional providers. Topping the list, 46 percent of respondents in this age group said they would be likely to bank with PayPal. Continue reading Study: Younger Consumers Interested in Branchless Banking

Under pressure that its users may start sharing less, or make a move to more anonymous services, Facebook announced yesterday that it would provide a privacy checkup to every one of its global users. In an effort to help its 1.28 billion users better manage “private” information, the company is also recommending a privacy checkup be conducted on a regular basis, perhaps annually like a physical exam. And for new users, Facebook is initially setting content to be seen only by friends. Continue reading Facebook Changes Default Settings, Pushes Privacy Checkups

Nielsen expanded the information it provides for its Twitter TV Ratings service yesterday with the launch of demographic data. The new feature identifies the age and gender of those tweeting about TV shows and events in addition to those who see the tweets. Earlier Nielsen research found that the number of people who read tweets about TV shows outnumber those who create them by a 50-1 margin. In addition, the tweet “Viewers” represent a more demographically balanced profile than the tweet “Authors.” Continue reading Nielsen Sets Out to Identify Who is Tweeting About Television

As part of its effort to streamline the process of addressing counterfeit goods, Chinese e-commerce company Alibaba Group has begun to automatically remove from its biggest shopping site products that certain brands have deemed as fake. Alibaba’s Taobao shopping site is one of the busiest in the world, and counterfeit goods have been a concern ahead of the company’s IPO. Its expedited take-down process will initially apply to products identified by less than two dozen brands participating in the program. Continue reading Alibaba Combats Counterfeit Goods After Filing IPO Prospectus

According to a new report from Strategy Analytics, Ultra High-Definition is poised for rapid adoption in the U.S., with a projected 33 percent of households expected to have UHD TV sets by 2020. The report, “Ultra High-Definition TV Displays: Global Market Forecast: 2012-2020,” predicts that North America will become the leading region in UHD penetration by 2020, and entry level prices for UHD TVs will drop below $2,000 this year from one or more of the major brands. Continue reading Report: UHD TV to Reach One-Third of U.S. Households by 2020

Cinema ad network Screenvision announced this week that it is launching a new mobile engagement platform created in partnership with audio recognition leader SoundHound. Levi’s and Warner Bros. Records will be among the first brands to participate as advertisers. The partnership will help marketers target moviegoers with mobile ads tied to Screenvision’s pre-show programming on cinema screens. SoundHound’s audio recognition tech will be used for mobile devices to unlock related content from the Web. Continue reading Screenvision, SoundHound Connect Mobile Users to Cinema Ads

Because of automated ad-buying technology, illicit sites streaming video content can make hundreds of thousands or even millions from advertising. MediaLink researched 596 piracy sites, and found that the advertising, often from major brands, generated $227 million annually. These sites get to keep most of this revenue because profit margins typically range from 80 percent to 94 percent after site maintenance and human resources fees are paid. Continue reading Today’s Piracy Sites Making Millions in Advertising Revenue

Deloitte’s recent study, “The New Digital Divide: Retailers, Shoppers, and the Digital Influence Factor” shows that digital technologies are an integral part of the entire shopping experience since they influence $1.1 trillion of in-store retail sales. By the end of 2014, the percentage of in-store sales that digital technologies influence will increase from the current 36 percent to 50 percent. The retail categories most influenced by digital include electronics, furniture and sporting goods. Continue reading Study Measures Influence of New Technology on In-Store Sales

Amazon announced that it will acquire comiXology, the digital comics platform that had its 200-millionth download last fall. With the sales of physical comics fading, comiXology is developing tech to allow the craft to move online. The company operates a comics store and a mobile comics app, which was the top-grossing non-game iPad app from 2011 to 2013. Its library includes 40,000 comics from 75 major publishers. ComiXology also opened a self-publishing platform last year. Continue reading Digital Comics Platform ComiXology to be Acquired by Amazon

Chute helps clients take the best content created by a brand’s most loyal customers, people who create content that features their brand, and use it in marketing and ad campaigns with the customers’ permission. Chute scours the Web for user generated content of all types — text, photo, music, video — that celebrates a client’s brand. Using both online metrics and human screening, they select the best examples of content: selfies holding a favorite drink, a post about a store experience, a fake commercial for a favorite car, etc. Continue reading SPROCKIT Startup Enables Companies to Leverage Fan Content

Apple just opened its iAd Workbench tool to the public, making mobile ad campaign creation and management accessible to anyone with an Apple ID. The Web-based platform — previously only available to registered mobile app developers — will allow users to launch, track and adjust their advertising campaigns. The ads can contain videos, and direct viewers to a separate website or promoted iTunes content, but only work for ads on an iOS phone or tablet. Continue reading Apple iAd Workbench Makes Campaign Creation Open to All

Fox, Twitter, and the Advertising Research Foundation recently released a study that suggests people are likely to pick up a new series or start watching a show they previously stopped following after seeing related tweets. The study found that when people remember seeing a TV-related tweet, they are likely to take immediate action. The study included 12,577 people who were recruited on Twitter, and were surveyed within 24 hours of primetime Twitter activity. Continue reading Viewers Pick Up New Shows After Seeing TV-Related Tweets

It has been confirmed that Disney is acquiring Maker Studios, a top YouTube multichannel network, for $500 million, with a performance-based earn-out of up to $450 million. The deal is expected to provide Disney with insight into new patterns of discovery and interaction regarding short-form online videos, especially among millennials. Maker Studios was founded in 2009. The network generates more than 5.5 billion monthly video views from its 380 million subscribers. Continue reading Disney to Acquire Popular YouTube Network Maker Studios