NBCU Testing Machine Learning Tool for Better Ad Placement

NBCUniversal introduced its Contextual Intelligence Platform, a machine learning-powered tool that places ads in the most relevant spots across its many media properties. The tool examines program scripts, closed captions, and visual descriptions of the program and ads to find the best moment for an advertiser’s spot. The tool also relies on proprietary algorithms to gauge the emotionality of each scene. NBCU is beta-testing the system with three to five advertisers, and plans to release it in early 2019. Continue reading NBCU Testing Machine Learning Tool for Better Ad Placement

Microsoft and Google Making Progress in Streaming Games

Streaming games have taken a step forward. Microsoft is tapping its Research division and 54 global regional Azure data centers for Project xCloud, which aims to transform the Xbox from a box into a hub. The company hopes to test it publicly in 2019. Meanwhile, Google is beta-testing Project Stream, which streams games over the Internet via the Chrome browser. Although gaming boasts 2.3 billion players, console makers are now second place to mobile games, which are responsible for more than half of this year’s $138 billion revenue. Continue reading Microsoft and Google Making Progress in Streaming Games

SoundHound Offers Digital Assistant Platform to Developers

SoundHound’s Hound app, which is designed to rival digital assistants like Siri, Cortana and Google Now, will be available to third-party developers for the first time. The company best known for its music recognition app released the Houndify platform so that developers can add the Hound digital assistant to their own products. According to the company, Hound can answer complex queries with data from partners like Expedia, AccuWeather, Sportradar and Xignite. Continue reading SoundHound Offers Digital Assistant Platform to Developers

Immersis Projector Aims to Make VR Experience Less Solitary

A team of French and American designers at Catopsys has developed a projector for immersive gaming and video experiences that can be shared by a room full of people. The Immersis is designed to display a 180-degree view of a virtual reality experience. Instead of everyone shutting out the world (and each other) when they put on a VR headset like the Oculus Rift, people can share in a VR experience. The LED projector could encourage developers to make more party games and turn VR into more of a social experience. Continue reading Immersis Projector Aims to Make VR Experience Less Solitary