After analyzing hundreds of social media ad campaigns by the top streaming ad platforms, BrandTotal has found that Disney+ is leading in paid share-of-voice, with 30 percent of all impressions. HBO Max is next with 23 percent, with Hulu in third place at 21 percent. The top-five included Peacock with 16 percent and Paramount+ at 7 percent. Meanwhile, the report found Apple TV+ and Netflix to be the least active social media advertisers, with 2 percent and 1 percent, respectively. BrandTotal’s report — Social Intelligence Competitive Snapshot: The Streaming Wars — analyzed paid social advertising campaigns over 90 days beginning June 23, 2021. Continue reading Disney+ Leverages Social Platforms to Draw Streaming Subs

To attract more developers to its Android and Fire OS Appstore, Amazon — following similar moves by tech giants Apple and Google — is cutting costs for developers with its Amazon Appstore Small Business Accelerator Program. Whereas both Apple and Google halved their cut of a developer’s first $1 million to 15 percent from 30 percent, Amazon instead will lower the cut to 20 percent but also give developers 10 percent in “AWS promotional credits” to use its cloud services, bringing their Appstore revenue to “an equivalent of 90 percent.” Continue reading Amazon Targets App Developers with Lower Fee, AWS Credit

Google will reportedly soon let Android users opt out of being tracked by apps, a move recently taken by Apple. Industry watchers were tipped off by a Google support page detailing the new option and an email to developers announcing a Google Play app store policy change to be introduced later this year. The feature will turn off sharing for the advertising ID, which Android users can already manually reset, and also allow users to opt out of any alternative device identifiers used to track activity across apps. The news leaked several days prior to Apple’s June 7 WWDC21 event. Continue reading Google to Allow Android 12 Users to Opt-Out of App Tracking

Nielsen Holdings will increase spending to improve how it measures TV audiences, especially its new Nielsen ONE product, said chief financial officer Linda Zukauckas. The news follows Nielsen’s $2.4 billion sale of Global Connect (since renamed NielsenIQ), which measures retail shopping for packaged goods companies, to Advent International Corporation. Nielsen ONE combines streaming and live TV ratings and is due to unveil next year. Nielsen hopes it will be a U.S. ratings standard by 2024 and, soon, a global standard. Continue reading Nielsen to Invest More in Streaming, Live TV Ratings Product

Pinterest has been moving away from its identity as a social network and making moves toward e-commerce. Now, the company is introducing Idea Pins, which it calls “an evolution of Story Pins, with a fresh name to better match the uniqueness of a product that empowers creators to share long-lasting ideas and not ephemeral stories.” Similar to the Stories feature common with other apps, Idea Pins consist of video clips up to 60 seconds that users can tap through. New publishing tools to create Idea Pins include video-first features, editing tools and updates. Continue reading Pinterest Rolls Out Idea Pins, Like Stories But Not Ephemeral

Yves Bergquist, director of ETC@USC’s AI & Neuroscience in Media Project, described how ETC’s task force is working in concert with SMPTE to develop standards for AI and machine learning (ML) in the media and entertainment industry. During the HPA Tech Retreat, Bergquist noted how the two organizations successfully collaborated to develop standards in digital cinema, interoperable media, and cloud production. “We thought it was an opportunity to step up and help the media community better understand the scope of the AI technology,” he said. Continue reading HPA Tech Retreat: ETC, SMPTE Collaborate on AI Standards

During the HPA Tech Retreat, ETC Immersive Media Initiative program lead Phil Lelyveld presented highlights from the Entertainment Technology Center’s “Executive Coffee With…” program, a series of discussions between ETC industry members and USC students on a range of topics related to the future of entertainment. To date, executives from Verizon, Universal, Fox, Equinix, Vubiquity and Dolby have posed questions to the USC students, on topics from production during COVID-19 to the future of the theater experience. Continue reading HPA Tech Retreat: ETC Details Its Executive Coffee Program

Pinterest held a first-ever partner and advertiser summit to promote video, shopping, and making trend data actionable, all key agenda points for 2021 and beyond. In 2020, it added 100+ million monthly active users worldwide, reaching a total of 459 million, a 37 percent year-over-year increase. In Q4, revenue rose 76 percent year-over-year to $706 million, and 2020 revenue grew 48 percent to almost $1.7 billion. Video played a “meaningful” percentage of that revenue, said global head of sales Jon Kaplan. Continue reading Pinterest Focuses on Video Marketing, Trend Data, Shopping

The majority of Twitter’s revenue comes from targeted advertising, but the company is now developing a subscription product that it has considered for years to create a new revenue stream. According to eMarketer, Twitter’s portion of the global digital ad market remains at 0.8 percent and has grown at a slower pace than those of Facebook and Snap. Its U.S. user base has also leveled off. The COVID-19 pandemic and pressure from investors to drive growth are other factors influencing Twitter’s decision to move forward. Continue reading Twitter Considers New Strategies for More Revenue Streams

As part of ETC@USC’s Executive Coffee with… series, M&E leaders connected via Zoom with eight engineering students, three cinema students and one business student on October 29. The topic of discussion was “Production in the Cloud for Media and Entertainment; content and experience creation, distribution, interaction, and analytics.” Students were particularly interested in new advances related to areas such as production workflow, asset management, gaming, remote collaboration for live music, and the impact of analytics on content creation. Continue reading ETC Executive Coffee: Students, Execs Talk Cloud Resources

Pinterest is debuting two features intended for lifestyle influencers: Story Pins, which is similar to the increasingly popular stories feature available on Snapchat, Instagram and other platforms; and “creator profiles,” which allow influencers to show off their work. For Story Pins, which is already available to a select group of influencers, the creator can post photos and vertical videos with overlaid text and voice-over narration but doesn’t need to link to an outside website. Story Pins are not ephemeral, and followers can comment and react to them. Creator Profiles highlight projects via Story Pins. Continue reading Pinterest Debuts Story Pins, Other Tools Aimed at Influencers

Spotify inked a new multi-year global licensing deal with Universal Music Group after being out-of-contract for about a year. Under the terms of the agreement, Spotify has access to UMG’s catalog for streaming and UMG will be part of Spotify’s so-called two-sided marketplace, whereby it will pay for analytics, data and marketing. Spotify, under pressure to prove to investors that it can be more consistently profitable, spends most of its revenue on licensing deals with music publishers and record labels. Continue reading Spotify, Universal Music Join Forces with New Licensing Pact

As Hollywood studios and streaming companies create more content, they are increasingly turning to data to determine how to hit the mark, even for smaller projects aimed at targeted audiences. A number of companies are developing new models for measurements. One such provider is Pilotly, a Silicon Valley startup that provides streaming analytics and audience surveys to help producers create content that attracts viewers. Among its clients are NBCUniversal, ViacomCBS and Netflix. This kind of high-tech approach replaces the traditional focus groups and test screenings. Continue reading Hollywood Uses Streaming Analytics to Collect Audience Data

A panel of six undergraduates from the USC Iovine and Young Academy and the USC Dornsife College of Letters, Arts and Sciences spent an hour answering questions about their media habits. The questions were asked by ETC member company executives at the December 12, 2019 All Members Meeting held in Burbank at Disney. Where do students get their media recommendations? What’s a good length for a viewing experience? What do they think about having their personal data gathered, and about data analytics in general? What do they pay to subscribe to? Watch this 9-minute highlight video to find out. Continue reading USC Students Respond to Media Questions at ETC Meeting

During CES 2020, Spotify revealed plans to leverage its massive amount of user data in order to introduce targeted advertising in its exclusive podcast content. With its proprietary Streaming Ad Insertion (SAI) tech, Spotify will analyze data based on user location, type of device, gender, age and more to insert advertisements in real time (Spotify already automates dynamic ad insertion for its music streaming). The company could eventually become a major podcast ad network if it ends up placing ads in other networks’ content as well. Continue reading Spotify Plans to Run Targeted Ads in its Exclusive Podcasts