Amazon is readying a new service, code-named Space Needle, designed to help businesses better analyze their growing collections of data. The service — which will compete with IBM, Microsoft, SAP, Tibco and others in the lucrative business intelligence space — could help the Amazon Web Services cloud-computing division secure more customers by housing more of their data. Amazon is in a strong position for an add-on service; clients such as Airbnb, Netflix, Nike and Pfizer already store their proprietary data on AWS. Continue reading New Analytics Service from Amazon to Make Better Use of Data

In an unprecedented move, Google revealed the details of how it developed and improved software-defined networking (SDN). In a paper presented at the ACM SIGCOMM 2015 conference in London, Google described the steps taken over a ten-year period, moving from third party vendor switches in 2004 to, a year later, building its own hardware and shuttling data among servers in its own data centers. The company is describing its network in part to share its experiences and seek assistance from the academic community. Continue reading Google Details Network Challenges, Seeks Academic Feedback

According to a new report from music analytics firm Next Big Sound, consumers streamed more than one trillion songs during the first six months of this year. The report acquired data from Pandora, Rdio, SoundCloud, Spotify, Vevo, Vimeo and YouTube. While digital downloads and CDs continue to experience a decline, streaming music generated $1.87 billion last year. Streaming music is clearly on the rise (Next Big Sound cites only 450 billion streams for all of 2014), yet companies are still looking for opportunities to profit. Continue reading Music Fans Have Already Streamed One Trillion Songs in 2015

DNT (Do Not Track) has been an Internet standard that consumers can activate to prevent sites from secretly following and recording their online activities. But, despite DNT, many unprincipled advertisers continue to clandestinely track and record users’ Internet activity. The Electronic Frontier Foundation (EFF), privacy company Disconnect and a group of Internet companies decided it was time to combine their resources to develop a stronger DNT setting. Continue reading New ‘Do Not Track’ Standard Aims to Bolster Internet Privacy

Facebook has developed a “Watch Later” button for videos that appear in a user’s news feed, so that video content can be saved and viewed at a later time or date. The new button includes a small overlay tab in the upper right hand corner of a video that appears when a mouse scrolls over it, and allows for a simple way to save videos. The feature goes a step beyond Facebook’s current less visible “Save” feature and puts it more on par with YouTube. Video is a growing category for Facebook; the network reported 4 billion daily video views last quarter. Continue reading Facebook Tests ‘Watch Later’ Button to Increase Video Views

Civis Analytics, founded by Dan Wagner, the former chief analytics officer for President Obama’s 2012 campaign, has rolled out a set of big data tools through Amazon Web Services. The year-old Chicago-based firm says it can eliminate much of the time and cost associated with marketing campaigns, in particular using cloud computing but without the need for customization. The service will start at about $5,000 a month, which Wagner claims will be “80 percent cheaper in most cases” than competing services. Continue reading Amazon Unveils Data Science Used By 2012 Obama Campaign

Music streaming service Pandora announced this week that it has acquired Next Big Sound, a company that tracks how popular songs become online and via social networks. Next Big Sound has become a standard for measuring artist popularity through activity on Twitter, Wikipedia, YouTube and other platforms. Terms of the deal have not yet been disclosed. However, in similar data-tracking deals, Spotify paid about $55 million for the Echo Nest last year and Apple paid a reported $50 million in January for Next Big Sound competitor Semetric. Continue reading Pandora Purchases Music Data-Tracking Firm Next Big Sound

In the face of declining ratings and a shift in ad dollars to digital platforms, television networks are expanding their data and analytics capabilities. On Monday, leading broadcast and cable TV companies announced the formation of the Video Advertising Bureau (VAB), a new trade organization that plans to promote research and data that highlights the impact of TV commercials to Madison Avenue. The VAB intends to provide marketers with insights and measurement tools that help gauge whether video ads drive consumer purchases. Continue reading Broadcast and Cable TV Join Forces to Form New Trade Group

Amazon is the current leader in the cloud computing business, with its Amazon Web Services division bringing in $1.57 billion in just the first quarter, but Microsoft and Google have their eye on a market that is projected to be worth hundreds of billions of dollars. To maintain its lead, Amazon has rushed to provide other software and analytics services and increased its network of resellers. The real winner, though, will be determined by what company hosts established enterprises. Continue reading Amazon Faces Growing Competition in Lucrative Cloud Business

Videos from the opening session of The Entertainment Technology Center @ USC “Virtual NAB Cloud Conference,” a 3-day extension of the Media Management in the Cloud track that ETC leads at the NAB Show, are now live for viewing on the ETCenterVideo YouTube channel. The Virtual Conference, recorded at YouTube Space LA on March 2, 3 & 4, featured 35 presenters and provided a forum for a deeper discussion of M&E (Media & Entertainment) and the Cloud. The entire program will be posted in advance of NAB in April to provide a lasting repository of perspectives and experiences in this rapidly evolving sector. Continue reading First Videos from ETC’s vNAB Cloud Conference Now Online

Following the positive response to the Meerkat app that enables users to temporarily broadcast live video via social media, and the restrictions placed on it by Twitter (which is likely readying its own similar service with the acquisition of Periscope), live-streaming startup Ustream announced that it is opening its internal API to anyone interested in building their own broadcasting app. This could potentially lead to alternatives for individuals and companies looking to broadcast video without the need for embedded media players. Continue reading Ustream Offers SDK for Those Interested in Live Broadcasting

With assistance from DataSift, a leader of brand analytics, Facebook recently launched Topic Data, a product that lets marketers tap into the social media’s hub of user data. For marketers and brands, information about what users are sharing on their Facebook accounts is especially valuable when trying to determine how to best reach key demographics. Facebook says that while marketers will have to this type of data, users’ personal information and identities will remain anonymous. Continue reading Facebook Looks to Compete with Twitter for Data Monetization

According to a new report from eMarketer, digital-image bookmarking site Pinterest is poised to become the newest social favorite with advertisers since its users typically “pin” and “repin” items that paint a compelling picture of consumer interests. These interests often focus on specific products, services, travel ideas and other areas that could lead to purchases. The researcher suggests that 2015 will be a critical year to determine whether or not Pinterest can generate a serious advertising business. Continue reading New Report Points to Major Marketing Potential of Pinterest

Yahoo is wooing app developers with a new mobile development suite that makes it easier to build apps with search, integrate ads into the code, and analyze app performance. Yahoo is hoping that the development suite will not only encourage developers to build new apps, but also build apps that host its advertisements. Flurry Analytics, a Yahoo acquisition, will provide users with a collection of new tools designed to analyze their app’s performance and securely share that information with others. Continue reading Yahoo Unveils Mobile Development Suite with Analytics and Ads

Apple has acquired British startup Semetric to analyze the data from music sales, streaming services, and social networks. Semetric’s music analytics tool, Musicmetric, is already popular with music labels and industry clients. The $50 million acquisition will likely help improve Beats Music, which will be built into Apple’s iOS update this year. With download sales continuing their decline, Apple and other companies need data analytics to better understand digital music consumption. Continue reading Apple Purchases Startup to Bolster Analytics for Beats Music