Facebook is positioned to become the number-two seller of digital ads in the U.S. and worldwide for the first time. Mobile growth has been the primary contributing factor to the social network’s rise in position — which had previously been fourth place. Now, Facebook is between Google, at number one, and Microsoft, at number three. Mobile advertising was just three percent of global digital ad revenue in 2010 and has shot up to 22 percent since. Continue reading Facebook to Become the Second Largest Seller of Mobile Ads

Gracenote is trying to make radio ads more relevant — and hopefully less annoying — by personalizing them and introducing ad targeting to terrestrial radio consumers in vehicles. In Las Vegas next month, the company will be promoting the next generation of its automotive platform at the Consumer Electronics Show. Sony, which acquired Gracenote in 2008, is said to be looking to sell the audio-recognition software business to focus on fewer products. Continue reading Gracenote is Working Toward Personalizing Radio Ads in Cars

DirecTV execs say online video is one of the “growth areas” it will be focusing on in the next few years as it attempts to attract younger potential customers who aren’t paying for cable service. It wants to target niche audiences in particular and is considering offering tailored programming to those viewers. Children and Latinos are the two major audiences the company is eyeing. The satellite TV firm said home security and new advertising products are also on the front burner. Continue reading DirecTV to Pursue New Audiences and Online Video Streaming

Facebook has begun selling video advertisements, which will appear in users’ timelines starting on Thursday. The ads will play automatically in news feeds on both the Web and via smartphones, although Facebook says that will only happen on phones connected to Wi-Fi so as not to eat up users’ data. One of the very first ads is a short teaser for the upcoming film “Divergent,” and Facebook’s hope is that it will beat TV’s reach and YouTube’s targeting. Continue reading Facebook Rolls Out Video Ads to Compete with TV and YouTube

After a year in beta testing, the augmented-reality game “Ingress” is now available to the public for download on Android mobile devices worldwide. The game, which was created by Google through its Niantic Labs internal incubator, hosted 14 worldwide events over the weekend before launching. More than one million people have downloaded “Ingress,” and its creators are looking to expand with advertising and turning it into a platform anyone can use to build their own game. Continue reading Google Goes Public with “Ingress” Augmented Reality Game

YouTube is expanding its live streaming capabilities to all YouTube channels and now includes the option to launch a Google+ Hangout On Air. The launch began with a test period of a handful of users and YouTube partners, followed by a period including users with a certain number of subscribers. Now users with a verified account in good standing will see this feature available in the next few weeks. Users should also expect to experience a boost to their Google+ pages. Continue reading YouTube Expanding Live Streaming Capabilities to All Users

Similar to how CD sales gave way to download sales, digital downloads are now giving way to on-demand music streaming. But despite their surging popularity, streaming services such as Pandora and Spotify are having a difficult time getting their listeners to pay for subscriptions. The overwhelming majority of subscribers would rather put up with ads for the free version than shell out money for unlimited, uninterrupted music. Continue reading Streaming Music Services Struggle to Recruit Paid Subscribers

Twitter is testing a new timeline for its mobile app based on location, called “Nearby,” which shows users recent tweets that originated in the user’s vicinity. The Nearby feature has occasionally appeared on the smartphones of users who allow the service to use their location (users can also opt out of location sharing). Twitter has yet to comment on the feature, which some suggest could be attractive to advertisers, but says it experiments regularly to provide a better user experience. Continue reading Twitter Runs Location Sharing Experiment with Nearby Feature

Google-owned YouTube reached an impressive milestone when it passed the one billion user mark earlier this year. Now the popular online video service is poised to achieve another milestone by crossing the five billion dollar mark. According to recent estimates by eMarketer, YouTube is expected to generate $5.6 billion in gross revenue for 2013, up 51 percent from last year. That figure would represent 11 percent of Google’s total advertising revenues. Continue reading YouTube Expected to Earn $5.6 Billion in Revenue for 2013

AllThingsD editors Walt Mossberg and Kara Swisher are leaving News Corp. at the end of the year, and have reportedly completed a deal with NBCUniversal for a news and conference business. Mossberg and Swisher will have majority control over the company while NBCUniversal and another unnamed investor will share one-third of the business, according to an unidentified source. Most of the current AllThingsD staff is expected to join the new holding company. Continue reading Mossberg and Swisher Leaving News Corp. for NBCUniversal

Spotify has plans to launch a free, ad-supported version of its streaming music service on mobile devices, according to people familiar with the matter. The Sweden-based company has reached licensing deals with three of the global music companies to use their recordings on the service. The ad-supported offering will allow nonpaying mobile users to play a limited number of songs on demand, but will mostly serve up music based on user input, similar to services such as Pandora.

Continue reading Spotify Has Plans to Go Mobile with Free, Ad-Supported Music

Recalling the golden age of radio and the early years of television, advertisers are once again embracing cast commercials — or advertisements featuring actors in-character promoting products and companies. NBCUniversal is lending its actors to promote the 2014 Jeep Cherokee. Likewise, ABC has done the same in the past year for Target commercials. The “editorial-styled” approach is thought to be a softer, more enjoyable sell for viewers. Continue reading The Return of Cast Commercials: TV Stars Pitching Products

Netflix and DreamWorks Animation are teaming to offer the streaming service’s latest push into original programming. Netflix will release “Turbo: F.A.S.T.” on December 24, a 26-episode 2D animated series based on DreamWorks’ feature film “Turbo,” about racing snails. The series is the first step in a deal that plans to offer 300 hours of programming via the service. Netflix says it exclusively streams 30 children’s series today, each generating more than 2 million viewers. Continue reading Netflix-DreamWorks Deal Delivers Original Kids’ Programming

There has been a great deal of speculation in recent months regarding Beats Music, the new streaming service from the makers of Beats by Dr. Dre headphones, that intends to take on Spotify and others. Most reports had indicated the launch date was being pushed beyond 2013, but little was known about the service or its status. Now it looks like the target launch is January. Newspaper ads are appearing that simply read “coming soon” and a blitz of TV ads are expected. Continue reading Beats Music: New Streaming Service Set for January Launch

More television fans are turning to “catch up viewing” for their favorite TV shows. Although video on demand is increasing in popularity, TV outlets do not really benefit. Advertisers do not see a point in supporting TV episodes more than a few days after the initial air date. Comcast plans to experiment with allowing advertisers to place the same commercials on older streamed episodes of TV shows that are featured with current episodes. Continue reading Comcast Plans New Advertising Approach for Video On Demand