In response to a new law that would require online platforms to pay publishers for news summaries, Google announced it is undertaking a “short-term test” to block links to California-based news sources for some users in the state. The California Journalism Preservation Act, which was introduced in March 2023 and passed by the State Assembly last year, has yet to advance to a hearing by the State Senate Judiciary Committee. The still pending legislation would require digital services, including Google and Meta Platforms, to pay a “journalism usage fee” to certain outlets when their content is used alongside digital ads. Continue reading Payment Law Prompts Google to Block California News Links

Meta’s next generation AI silicon is a 5nm chip designed to power the models that provide recommendations to those who use its social network platforms. The new MTIA inference accelerator is part of a “broader full-stack development program for custom, domain-specific silicon that addresses our unique workloads and systems,” Meta says. The next-gen MTIA more than doubles the compute and memory bandwidth of its predecessor, the 7nm MTIA v1 chip introduced in May 2023, resulting in 3x the performance, according to Meta, which says the new silicon is already live in 16 data centers. Continue reading Meta Deploys Gen 2 MTIA AI Accelerator Chip in Data Centers

During Google Cloud Next 2024 in Las Vegas, Google announced an updated version of its text-to-image generator Imagen 2 on Vertex AI that has the ability to generate video clips of up to four seconds. Google calls this feature “text-to-live images,” and it essentially delivers animated GIFs at 24 fps and 360×640 pixel resolution, though Google says there will be “continuous enhancements.” Imagen 2 can also generate text, emblems and logos in different languages, and has the ability to overlay those elements on existing images like business cards, apparel and products. Continue reading Google Imagen 2 Now Generates 4-Second Clips on Vertex AI

Roku has applied for a patent on technology that is said to be able to display ads over any device plugged into your television. According to reports, the patent application describes a system that interacts with devices connected to TVs via HDMI, which could include everything from cable boxes, DVD or Blu-ray players, game consoles, PCs or other video-streaming devices. The patent, filed by Roku in August 2023, was published three months later, but still hasn’t been granted. The idea is to have even more ways to display ads when consumers aren’t actively streaming content. Roku already does so on its screensaver and home screen. Continue reading Roku Unveils Tech to Show Ads on All TV Connected Devices

AMC Networks revealed it plans to offer ad-supported versions of all of its streaming services for the 2024-2025 upfront market, as it makes a broader play to provide brands a pathway into each of the company’s video platforms. Concurrent to opening the networks to ads, the company will be offering consumers cost effective bundling options around those niche services in lieu of an umbrella AMC+ plan. AMC is rolling out the changes this week at the 2024-25 Upfronts in New York, where it is also emphasizing an increased horror content quotient. Continue reading AMC Plans to Feature New Ad-Supported Streaming Services

The Senate and House Commerce Committee chairs have jointly released a bipartisan bill that seeks to protect the personal online data of U.S. citizens. The American Privacy Rights Act aims to set “clear, national data privacy rights and protections for Americans” and establishes a way individuals can sue entities that violate its provisions. The proposed law represents a years-long effort by Congress to establish data privacy regulations. If it passes, it will preempt the various data privacy laws enacted by states including California, Colorado, Connecticut and Tennessee. Continue reading Congress Moves Bicameral Data Privacy Bill to Protect Public

Microsoft’s LinkedIn social business platform has joined forces with NBCUniversal to enter the connected TV advertising market. At its B2Believe customer event in New York, LinkedIn unveiled three new offerings — LinkedIn CTV Ads, LinkedIn Premiere with NBCUniversal, and Live Event Ads. Advertisers can get their creative in front of the LinkedIn audience against streaming content on connected TVs with LinkedIn CTV, target U.S. decision makers across NBCUniversal’s premium CTV content with LinkedIn Premiere and promote corporate live events before, during, and after with Live Event Ads. Kantar and iSpot are offering measurement insights. Continue reading LinkedIn Gets Advertisers Connected with CTV, NBCUni Deal

Meta Platforms has updated its Facebook video player to offer a consistent vertical view for Reels, Facebook Live and long-form content, making vertical the default view. The upgraded player adds controls including fullscreen mode for horizontal videos, a slider to parse through longer videos, and “tap” functionality to bring up additional options, like “pause,” or jumping back or forward in 10-second increments. The new video player will roll out first on iOS and Android in the U.S. and Canada, then globally in the coming months. Continue reading Facebook Updates Video Player to Take On TikTok, YouTube

Messaging app Telegram has added business account features to create a custom start page, listings, maps, hours of operation, chatbot support and more. Anyone can turn their Telegram account into a Telegram Business account, and users don’t need coding skills. Public channels with 1,000 or more subscribers can receive 50 percent of the revenue from ads shown in their channels. Based in Dubai, Telegram says the channels of its global users generate over 1 trillion monthly views. In February it unveiled an ad program that adopted the TON blockchain’s Toncoin as its native currency. Continue reading Telegram Adds Business Features to Challenge Meta, Google

Google’s YouTube has created a new model for its Shorts feed that lets creators share short-form videos as exclusive content for their paying viewers. The feature gives creators an opportunity to share exclusive content with their most ardent fans, in addition to other perks for paying subscribers, like badges, custom emojis, live streams and more. TikTok recently loosened its subscription requirements for creators, allowing more of them to participate. In March, the ByteDance owned service said it is renaming TikTok Live as “Subscription” and is opening it to “regular creators,” letting them post exclusive content that paying users can see. Continue reading YouTube Creators Can Now Share Exclusive Shorts with Fans

Adobe’s upcoming GenStudio for marketers and an expanded agreement with Microsoft to integrate the Adobe Experience Cloud’s customer insights and generative AI from Firefly directly into Copilot were the big buzz at Adobe Summit 2024, which wrapped Thursday after four days in Las Vegas. Currently in beta, GenStudio will allow advertisers and brands to quickly plan campaigns and create ads, then activate, manage and measure the results with native integrations across Adobe Experience Cloud and Creative Cloud. General release is expected later this year, with pricing to be announced. Continue reading Adobe Promos GenStudio for Brands and New Microsoft Deal

The European Commission has opened five investigations targeting Apple, Google, Meta and Amazon with regard to its new Digital Markets Act (DMA) antitrust rules. Under examination are steering practices with regard to Google and Apple and their app stores, potential “self-preferencing” tactics by Google and Amazon, Meta’s “pay or consent” policy for ad targeting, Apple’s compliance with “user choice” obligations, and also its recent App Store price adjustments for third parties. The vetting is expected to last for 12 months. The DMA was adopted in 2022 and goes into force this May. Continue reading EU’s Digital Markets Act Investigation Targets Big Tech Firms

A 2024 Digital Media Trends study by Deloitte says media and entertainment companies “should be thinking more about the world ahead than the one they’re being forced to leave behind,” a suggestion underscored by the fact that 60 percent of Gen Zs surveyed prefer watching user-generated content on social platforms to programming offered by streaming services “because they don’t have to spend time searching for what to watch.” Both Gen Zs and Millennials also believe they get better recommendations from social media than the commercial platforms (54 percent). Continue reading Gen Z, Millennials Prefer Social Videos to Streaming Services

Elon Musk wants to bring videos posted to X (formerly Twitter) to a bigger screen. The social platform plans to launch a YouTube-like app on smart TVs, starting with Samsung TVs and Amazon Fire TVs. Since purchasing Twitter in October 2022, Musk has emphasized its evolution to a “video-first” platform as part of its rebranding as X. Internal research claims X users watch videos in eight out of 10 visits, which would make it an obvious opportunity for expansion. In the early stages, it appears the focus will be long-form video, which can more easily accommodate advertising. Continue reading X Teases Launch of a YouTube-Like Video App for Smart TVs

Soul Machines debuted a synthetic Marilyn Monroe last week at SXSW. The New Zealand-based company teamed on the Digital Marilyn project with Authentic Brands Group, a New York management firm that represents a host of fashion labels as well as personalities such as Elvis Presley, David Beckham and Muhammad Ali. The result is a sophisticated chatbot that Soul Machines describes as an “interactive experience.” Drawing on biological AI, Soul Machines is packaging a “personalized engagement opportunity” for fans and brands, which could lead to new approaches in advertising and promotions. Continue reading Soul Machines Aims for Photorealistic Marilyn Monroe Chatbot