Nielsen Report Details the Rise of Social Media: Companies Take Note

  • Americans currently spend more than 22 percent of their online time engaged with some form of social media, indicates a new report from Nielsen.
  • According to the research company’s “State of the Media: The Social Media Report,” these networkers spent 53.5 billion minutes on Facebook in May of this year (following Facebook was Blogger, Tumblr, Twitter and LinkedIn).
  • With 70 percent of users now shopping online, social media has become a crucial tool for many companies, says Nielsen executive Radha Subramanyam. “Social media is becoming increasingly mainstream,” she notes, and as a result, “there’s a need for companies to engage even more strategically in the space” than they already do.
  • It is interesting to point out that in regards to the Facebook tracking, 62 percent of the visitors were females. Additionally, while more women than men were reported to watch video clips on blogs and social networks, men streamed more videos and spent more time actively watching them.