MIT has launched the new “Initiative for the Digital Economy” to address the impact of existing and emerging digital technologies. The initiative’s three primary objectives are to analyze the potential of digital technologies to change businesses, the economy, and society; to engage students and faculty in programs related to the digital revolution; and to make practical recommendations to industry leaders and policymakers regarding the digital economy. Continue reading MIT Initiative Explores Impact of Emerging Digital Economy

The streaming music service Deezer has announced partnerships with Samsung, Toshiba and LG that could possibly make the Deezer app available to some 600 million people across more than 150 countries. However, the deals are limited in scope since Deezer will initially only be available on Samsung smart TV models produced from 2011 (Europe only) and LG models from 2011 (worldwide). Deezer does not have a deal in place for the U.S. Continue reading Deezer Expands Global Music Streaming with Smart TV Deals

The growing 3D printing industry is leading to interesting solutions in 3D scanning, an area being explored by a group of British model train enthusiasts. “The hobbyists have established a startup called The Flexiscale Company, which launched a Kickstarter project on Monday that aims to fund the production of model kits for several old and very obscure locomotives,” writes GigaOM. Continue reading Train Project Envisions Future of 3D Scanning and Printing

Computer-driven targeted TV advertising could allow advertisements to reach 18 percent more consumers than traditional television advertising, according to researchers at AT&T Labs. The study used viewing information from cable boxes to determine what demographics watch what shows, and at what times of day. The study then analyzed different advertising patterns for a car manufacturer and a retirement planning/investing firm. Continue reading Targeted TV Ad Model: Road to More Effective Advertising?

Cisco predicts smartphones and tablets will account for three times more data consumption than desktops by 2017. The U.S. currently consumes significantly more data than any other nation — a trend Cisco expects to continue. However, consumers in Asia are expected to collectively pass North America. Cisco also predicts the average mobile user will consume 10 hours of video, 15 hours of audio, download 15 apps and take part in five video calls per month. Continue reading Cisco Forecast: Mobile Devices to Outnumber Humans by 2017

Amazon will release its own virtual currency, Amazon Coins, in May. Each coin will be worth a penny and will allow Kindle Fire customers to purchase apps, games and in-game items. Amazon will maintain its 30 percent revenue draw on all purchases made with Amazon Coins. While Amazon plans a small initial launch, some speculate customers could one day use Amazon Coins to purchase e-books, digital music and other products. Continue reading Will Amazon Virtual Currency Reach Beyond Apps and Games?

The Federal Communications Commission is looking to develop powerful Wi-Fi networks across the country. The proposed networks would be so broad in reach that consumers could potentially make calls or surf the Internet without having to pay a cellphone bill every month. The FCC proposal, which could undermine phone and Internet service providers, has resulted in the wireless industry launching a campaign to persuade reconsideration. Continue reading Wireless Industry Responds to FCC Proposal of Public Wi-Fi

Google is changing AdWords to eliminate mobile-only campaigns after Wall Street critics began questioning poor mobile cost-per-click numbers. All campaigns will now include desktop as well as mobile, while advertisers will not be able to target specific devices (like tablet-only campaigns, for example). Advertisers can adjust their preferences to prioritize mobile much more than desktop or desktop much more than mobile, but cannot choose only one. Continue reading Google Updates AdWords for Desktop and Mobile Advertising

Twitter’s acquisition of Bluefin Labs will allow the social media giant to better understand and value promoted tweets. Bluefin Labs, an MIT startup, analyzes reactions to specific TV shows and advertisements by not just measuring how many people comment on a particular item, but also ranking the amplitude of the sentiment. By analyzing the effectiveness of television advertisements, Twitter can help companies create effective Twitter ads as well. Continue reading Twitter Acquires Bluefin Labs to Analyze Promoted Tweets

CBS released numbers regarding how many viewers tuned into its Super Bowl XLVII coverage, noting that its live stream drew three million unique viewers — a 43 percent increase from last year’s game. “With so many fans watching the action via the Internet, CBS managed to whip up almost 10 million live video streams, which is more than a 100 percent uptick from the previous year,” reports Engadget. Continue reading Super Bowl: CBS Sets New Records for Live Video Streams

Reed Hastings once led Netflix as an effective distributor of movies and TV shows through the U.S. Postal Service, but always envisioned the company becoming the premier provider of streaming video content. Now the CEO hopes to stay ahead of the competition by positioning Netflix to take on HBO as a provider of premium video content. Hastings’ move is undoubtedly risky, but he sees it as a necessary step towards the future of television. Continue reading Netflix Strives to Revolutionize the TV Viewing Experience

About two-thirds (67 percent) of American adults currently use Facebook according to the Pew Research Center’s Internet & American Life Project. The research also indicates that 61 percent of current Facebook users have voluntarily taken a break of at least several weeks from the social network in the past, and 20 percent of the non-Facebook using adult population (or about 5 percent of the total adult population) once used Facebook and now do not. Continue reading Pew Research Breaks Down Usage Statistics for Facebook

Entrepreneur Yoarv Lorch’s newest enterprise hopes to disrupt what he views as an antiquated system of book sales. Total Boox offers book payments by the page, rather than paying for the entire book up front. Lorch argues people often purchase a book on a whim and then realize they do not like it after a few pages. When books had to deal with publishing and distribution costs the advanced payment method made sense, but may not in the world of e-books. Continue reading Total Boox Offers New Pay-As-You-Go E-Book Reading Service

Samsung disclosed details this week regarding its planned Silicon Valley innovation center, which will help build partnerships between entrepreneurs and the company’s nine product divisions to develop new product ideas. The center is also expected to encourage expansion of the company’s mergers and acquisitions strategy by determining which companies and emerging technologies can help fill existing product gaps. Continue reading Samsung to Tap Silicon Valley Innovation in Post-PC Era

Sunday’s Super Bowl broadcast featured a compelling use of crowdsourcing. To promote its halftime show, Pepsi incorporated thousands of photos submitted by customers as part of its video introduction welcoming Beyonce to the stage. The promotion serves as another interesting example of the growing crowdsourcing phenomenon, which continues to generate innovative new business and marketing approaches. Continue reading Pepsi Turns to Crowdsourcing for Super Bowl Halftime Video