April 18, 2013
Online music startup Shuffler.fm is expanding with the launch of its own online music video service. ShufflerTV curates popular videos from leading online music magazines and blogs to provide users with continuous streaming music videos via individual stations. The new system also allows users to skip songs, preview what’s next on their playlists, subscribe to stations, and share favorites through social media including Facebook and Twitter.
“The site aggregates videos posted on music blogs and online music magazines like Pitchfork, XLR8R, Urb.com and the Fader, and compiles them to individual stations,” reports paidContent. “The result are continuous streams of music videos that have been curated by people who actually know what they’re talking about.”
“ShufflerTV integrates with Shuffler.fm’s audio site, which has been doing this kind of curated music programming sans video for some time,” notes the article. “Users can for example subscribe to a station like Urb.com on ShufflerTV, and then listen to the songs posted there as part of their personal RadioMagazine, which is kind of like a megamix of all the songs of their favorite audio and video sources.”
Other sites have also launched online music video stations. In March, Vevo launched VevoTV, which is more akin to the traditional one-size-fits-all MTV model. ShufflerTV, however, has a much more targeted approach.