Award-winning engineer Yves Faroudja has come out of retirement to explore how new approaches to compression and processing can help with the transition to Ultra HD. Los Altos-based startup Faroudja Enterprises is currently testing a prototype technology to move 4K in real time, while preserving image quality at reduced bit rates with existing compression systems. Faroudja has filed for eight related patents, and the company has plans to either license the tech or introduce it as software. Continue reading Ultra HD: New Processing Tech Improves Video Compression

Audience Entertainment, a startup dedicated to making the big screen interactive, is launching a software development kit that would allow companies to create a new type of advertisement. New content developed with the SDK would allow audiences to control what is on the screen by jumping or performing certain arm movements in unison. The digital cinema company Barco and Audience Entertainment have teamed up to bring this experience, referred to as “iD,” to 3,000 screens worldwide. Continue reading With Startup’s SDK, Movie Theater Ads Could Get Interactive

Following reports that the upcoming new iPhone will have a bigger screen, Apple may also have an even larger iPad in the works. The new iPad with a 12.9-inch display would dwarf the current models of iPads, which measure 9.7 inches and 7.9 inches diagonally. Tablet sales have been on the decline for the past two quarters, but the iPad remains Apple’s second-biggest product. The larger screen could give the iPad more functionality and appeal for businesses, schools and government customers. Continue reading Apple Plans to Target New Customers with Larger iPad Screen

According to a new study by comScore, U.S. consumers are now spending 52 percent of their time with digital media via mobile apps. Marking a significant shift, we are now spending more time on mobile apps than we are on desktop PCs and mobile Web surfing. The report indicates that mobile usage as a whole now accounts for 60 percent of our time with digital media, while desktop-based consumption accounts for 40 percent. Additionally, one-third of U.S. users download at least one app per month. Continue reading New First: Majority of Digital Media Accessed on Mobile Apps

Facebook has hired the team behind WaveGroup Sound, a California-based company that specializes in audio production for games. The company has produced tracks for “Guitar Hero,” “Rock Band” and “Dance Dance Revolution,” and has also produced sound for a variety of startups, hardware devices and mobile apps. The WaveGroup team will serve as the full-time in-house sound design team for Facebook. The group is expected to focus on sound for Facebook’s external apps. Continue reading Facebook Hires WaveGroup Sound as In-House Design Team

Google plans to make special effects more affordable and accessible. Yesterday, the company announced that it has purchased Boston-based Zync, the maker of cloud-based rendering software Zync Render, which has been used in movies such as “Flight,” “Looper,” “Star Trek Into Darkness” and the “Transformers” series. While terms of the deal have yet to be disclosed, Google is expected to integrate Zync’s data and tech into its Google Cloud Platform, and move Zync off Amazon Web Services. Continue reading Google Acquires Effects Startup Zync, Takes on Amazon Cloud

During a two-night event hosted by the Academy of Motion Picture Arts and Sciences, neuroscientists and cognitive psychologists met with filmmakers to discuss their impressions of viewer attention and perception. Scientists have studied the mental and physical responses of audiences through eye-tracking experiments and analysis, while filmmakers have relied more on intuition and experience. Both groups are interested in what maintains an individual’s attention during the movie-going experience. Continue reading Cognitive Scientists, Filmmakers Explore Cinematic Perception

Major television networks, such as ABC, Fox and NBC, are debuting their new fall shows online weeks ahead of the television premiere dates. The pilot episodes of NBC’s “A to Z,” ABC’s “Selfie,” and Fox’s “Red Band Society” are all available on Hulu before their scheduled television air date. This increasingly common practice gives viewers the chance to sample the new shows earlier and start some online buzz before the flood of other pilots debut during the fall television season. Continue reading Networks Increasingly Releasing Their TV Premieres Online

Television viewers may start seeing reruns of “Charlie’s Angels,” “Breaking Bad,” and other shows, thanks to new residual agreements between Hollywood movie studios and the Screen Actors Guild, the Writers Guild of America, and the Directors Guild of America. The new deal abandons fixed-fee residual payments and makes it more affordable for cable networks and digital channels to acquire reruns of shows. The new residual payments will be based on a percentage-structure. Continue reading Studios, Guilds Agree on New Residual Terms for TV Shows

Starting in July of next year, all smartphones sold in California must have a “kill switch,” a software feature that allows smartphone owners to disable a phone after it has been stolen. The “kill switch” will make it more difficult for thieves to resell stolen phones because the phone can only be reactivated with the owner’s correct password. Smartphone manufacturers will be required to ship these phones with the anti-theft technology activated as part of the default settings. Continue reading New California Law to Require ‘Kill Switch’ on Smartphones

In recent months, we reported that Google was planning to acquire popular streaming platform Twitch.tv for more than $1 billion. However, Google was unable to close the deal, reportedly due to concern over antitrust issues related to its streaming video site YouTube. It looks like Google’s loss is now Amazon’s gain. Yesterday, Amazon confirmed that it is purchasing San Francisco-based Twitch, which touts more than 50 million monthly users, for approximately $970 million in cash. Continue reading After Google Bows Out, Amazon Moves In to Acquire Twitch

In a new first, Google claims that it now processes an average of one million pirate link removal requests per day. Copyright holders are reporting more infringing search results and overloading Google with DMCA takedown notices in an effort to combat growing piracy. During the second quarter of this year, “Game of Thrones” episodes were downloaded from P2P networks worldwide nearly 299 million times. Australia, Brazil and the U.S. lead in the number of shows downloaded. Continue reading Piracy: Google Faces One Million Removal Requests Per Day

Nielsen reports that the number of hours people ages 12 to 17 watch traditional television has dropped seven percent in the last five years, indicating that teens watch less television than any other age group. Meanwhile, over 75 percent of this age group use Facebook and 25 percent use Instagram. Recent statistics have highlighted a shift in younger viewers’ habits from traditional television programming to digital short form content such as YouTube, Vine and Instagram videos. Continue reading Teens Shifting From Traditional TV Content to Online Videos

The adult female gaming demographic now doubles the under-18 male gaming demographic, according to The Entertainment Software Association’s annual sales, demographics and usage data report. While 17 percent of video game users are males under the age of 18, women over the age of 18 now account for 36 percent. In total, males account for 52 percent of the total gaming population, a three percent drop from last year. However, there has also been a 32 percent increase in female gamers over 50 years old. Continue reading Gaming Trend: Adult Women Steal Lead from Under-18 Males

California’s DMV requires — in new rules which will take effect September 16 — that, when necessary, a driver must be able to take “immediate physical control” of any vehicle on public roads. This process has traditionally involved a steering wheel and brake and accelerator pedals, which could be a setback for Google’s self-driving car, that does not include these parts. While Google said that it will add them for testing purposes, it is unclear what the company will do in the future. Continue reading Google’s Self-Driving Car Faces New California DMV Rules