The Interactive Advertising Bureau conducted a survey across 24 countries regarding smartphone video viewing. According to “Mobile Video Usage: A Global Perspective,” mobile screens are increasingly being used to stream longer-form video. Findings indicate that 36 percent of consumers watch videos daily that are 5 minutes or longer. Full movies and TV shows are also viewed on mobile screens, especially in China. Respondents (including 50 percent in the U.S.) indicate that their video viewing on smartphones has increased year-over-year. Continue reading Study: More Streaming of Long-Form Video on Mobile Screens

PwC recently released its annual five-year forecast for entertainment and media, dropping the growth rate for ad spending on TV. Last year’s report projected a 5.5 percent annual increase in ad spending over the next five years. PwC has revised that figure to 4 percent through 2019, as original programming from streaming services such as Netflix and Amazon continues to compete with traditional television content. In the U.S., the number is even lower; ad spending on TV has been growing 3 percent annually on average. Continue reading Streaming Services Luring Viewers from Ad-Based Television

From desktops, laptops and tablets to game consoles and other CE devices, the Universal Serial Bus has been the industry standard for cable and connection interfaces for about 20 years. It has been speculated that USB-C, developed by the USB Implementers Forum, would soon become the successor to the USB standard. Intel announced during Computex in Taiwan last week that Thunderbolt 3 will embrace USB-C functionality, and initially offer data transfer rates twice as fast as Thunderbolt 2 and four times that of USB 3.1. Teaming the two could be a game-changer. Continue reading Thunderbolt Adopts USB-C, Universal Port of the Near Future

Apple charges app publishers 30 percent of subscription amounts initiated through apps, the same percentage it collects for in-app revenue. Some companies have been working around the charge by not enabling subscriptions through their mobile iOS app or charging consumers more. However, the company is reportedly considering a change to the agreement, but only for subscriptions that are delivered via Apple devices rather than the App Store. Such a revision suggests that only services offered through Apple TV would likely be exempt from the 30 percent fee. Continue reading Apple Considering Change to iTunes Charge for App Partners

There are currently 2.6 billion smartphone subscriptions worldwide, and while developing markets have been leveling off, less mature markets are starting to experience significant growth. According to the latest annual Mobility Report from Ericsson, we should expect to see 6.1 billion smartphones in circulation by 2020, at which point phones will exceed the number of active fixed line subscriptions globally. Ericsson projects that the total number of mobile subscriptions will reach 9.2 billion in five years, as less developed markets continue their expansion. Continue reading Ericsson: 70 Percent of World Will Have Smartphones by 2020

In shipping news, retailers and tech companies continue to compete for consumers’ attention by offering fast and affordable delivery options. While Amazon, Google and others continue their plans for drone delivery — and companies continue to experiment with one- and two-hour delivery in major cities — recent news has surfaced that Apple is teaming with Postmates to offer same-day delivery of Apple Store items, Walmart is developing a new three-day shipping service, and Amazon is introducing free shipping on thousands of smaller goods. Continue reading Free Shipping and Speedy Delivery a New Focus for Companies

IDC announced this week that wearable devices have experienced eight consecutive quarters of solid growth. According to the new report released Wednesday, 11.4 million wearables shipped worldwide during the first quarter, up from 3.8 million shipped during Q1 last year. IDC credits lower prices and a greater variety of wearables, such as smartwatches and activity trackers, for the increase in global sales. Fitbit led the charge last quarter by shipping nearly 4 million devices, followed by Xiaomi, Garmin, Samsung and Jawbone. Continue reading Researcher Announces Impressive First Quarter for Wearables

Showtime is joining HBO in introducing its own Internet streaming service that will offer unlimited on-demand access to original series, movies and sports programming without requiring a traditional TV subscription. In addition, it will include a live feed of Showtime’s broadcasts for both coasts. The cable network announced yesterday that it plans to debut the standalone service in July to coincide with the season premieres of “Masters of Sex” and “Ray Donovan.” The service will initially be available on Apple devices for $11 per month. Continue reading Showtime to Debut its Internet Streaming Service This Summer

Dish Network is in discussions to merge with T-Mobile US, say people familiar with the matter. While financial specifics remain unresolved, the people indicate that the combined company would be led by Dish Chief Exec Charlie Ergen as chairman, and his T-Mobile counterpart John Legere as CEO. The deal would merge the second-largest satellite TV operator in the U.S. with the fourth-largest wireless carrier. Dish has a current market capitalization of $33 billion, slightly higher than T-Mobile’s $31 billion. Continue reading Merger Talks Between Dish and T-Mobile at the Formative Stage

As the battle heats up with tech companies over artificial intelligence and digital assistants, SoundHound released an app this week called “Hound” that promises to enhance voice search with its ability to quickly and efficiently handle complex questions. According to Keyvan Mohajer, SoundHound founder and chief exec, Hound has a leg up on the competition since it performs voice recognition and natural-language processing in a single step, as opposed to translating speech to text and then performing a search using that text. Continue reading New Hound App Could Prove Rival to Siri, Cortana, Google Now

Customer satisfaction with cable TV, Internet and phone service providers has fallen to a seven-year low, according to a study from the American Customer Satisfaction Index. When surveyed about satisfaction involving 43 industries, consumer response placed television and Internet companies tied for last place. Recent merger talks have placed TV and Internet providers under particular scrutiny, while disappointing customer service and rising prices have taken on a different dynamic in an era of streaming options such as Netflix, Amazon and Hulu. Continue reading Study: Declining Customer Satisfaction with TV, Internet Service

Google’s paid search ads will soon help make online purchases even easier. According to Omid Kordestani, chief business officer at Google, the company is getting ready to introduce a “buy button” to accompany products featured in its shopping ads. “There’s going to be a buy button. It’s going to be imminent,” he said at the recent Code Conference. The buttons are expected to initially appear exclusively on mobile searches alongside the platform’s paid search ads. They are not expected to appear with the nonsponsored results of “organic” Google searches. Continue reading Google Confirms it Will Include Buy Buttons in Paid Search Ads

San Francisco-based social bookmarking site Pinterest announced yesterday that it plans to introduce e-commerce to its platform with “Buyable Pins,” which could go a long way to justify the company’s $11 billion valuation. Pinterest, popular with users for discovering and sharing real world things through a digital scrapbook approach featuring “pinned” items, will allow interested sellers to add “buy” buttons to items they post. The product’s early retail partners include Cole Haan, Ethan Allen, Macy’s, Kate Spade and others. Continue reading Pinterest Adds E-Commerce to Discovery with New Buy Button

Facebook-owned Instagram announced that it plans to open its photo feed to all advertisers later this year. Aside from working with a few select brands to post commercial messages, the mobile photo-sharing service has remained largely free of ads to this point. Opening the feed to advertisers of all sizes will provide marketers with the ability to target the platform’s 300 million users by age, gender, interests, and other factors. The service also plans to introduce a new ad type that encourages users to click links to make product purchases or install advertised apps. Continue reading Instagram Unveils Plans to Open its Photo Feed to Advertisers

At last week’s Google I/O developer conference in San Francisco, Google announced a new initiative to mix online video services with popular television content. Via Android TV Channels, Internet video app publishers have the ability to add linear channels of programming to Google’s Android TV platform on the same program grid used for broadcast TV networks. According to Google, the initial launch partners include AOL, Bloomberg, the Huffington Post, Pluto, TED, Vevo, the Weather Network, and European live streamer Zattoo. Continue reading Android TV Blends Online Video and Broadcast Programming