About 60 percent of Americans who have used Twitter in the past year report taking a break from the platform during that time, with 25 percent of them predicting they are unlikely to be using the service a year from now, according to a study by the Pew Research Center. The survey of adult Twitter users was conducted March 13-19, approximately five months after billionaire Elon Musk purchased the site in October. The findings come amidst media debates as to whether Twitter is “dying,” according to Pew, which notes some high-level celebrity defections since Musk took over the social site. Continue reading Twitter Usage Decline Could Indicate a Trend Moving Forward

Google’s YouTube earned $6.01 billion in advertising revenue in Q1, a 49 percent growth from the $4 billion a year ago. In Q4, YouTube’s growth rate was 46 percent. But, more notably, its current growth rate is almost twice that of Netflix’s, which reported a 24 percent revenue bump in Q1 and anticipates 19 percent growth in Q2. Market data provider Refinitiv reported that, should the trajectory continue, YouTube is on track to take in between $29 billion and $30 billion in revenue in 2021, compared to Netflix’s expected $29.7 billion. Continue reading YouTube Revenue Could Surpass Netflix Numbers This Year

A new report from the Pew Research Center found that 72 percent of U.S. adults use social media, a number that has been stable over the past five years. The survey drilled down into use of a variety of individual sites and apps, finding that YouTube and Facebook still are dominant, with 81 percent and 69 percent respectively of those surveyed reporting using those sites. YouTube and Reddit were the only platforms that saw “statistically significant” growth since 2019. Forty percent said they ever use Instagram. Continue reading Pew Research Study Finds Social Media Use Remains Stable

In light of the fact that 26 percent of Americans say they get news on YouTube, the Pew Research Center conducted a survey in January of 12,638 U.S. adults who consumed news on YouTube, asking about their experiences. The Pew study analyzed the news channels consumers watched and the content of videos on these channels, relying on a subset of videos published in December 2019. The study found a news environment on YouTube in which established news organizations and indie news channels “thrive side by side.”

Continue reading YouTube Users Turn to Established and Indie News Channels

Alphabet, Amazon, Apple, Facebook and Microsoft are valued together at $4+ trillion, with the six surviving founders of four of these companies worth $450 billion, noted Forbes, adding that these valuations have quintupled since 2009. The technology coming out of these companies has also been powerful, from smartphones to ride-sharing. Currently, tech accounts for seven of the top 10 worldwide companies by market cap. This wealth accumulation hasn’t been seen since Standard Oil at the turn of the 20th Century. Continue reading The Dark Side of Big Tech’s Accumulation of Power, Wealth

Although numerous U.S. municipalities have decried facial recognition technologies as “coercive and oppressive,” 56 percent of ordinary U.S. citizens trust law enforcement to use the technologies responsibly. That’s one of the findings of the Pew Research Center, which also learned that 73 percent of those polled believe facial recognition can accurately identify people. The level of trust in law enforcement is surprising given recent incidents in which people have been incorrectly identified, even as terrorists. Continue reading Pew Surveys Americans’ Trust in Use of Facial Recognition

Videos trending on YouTube are getting longer. Whereas many videos used to run seven or eight minutes, the most recent popular videos are as long as 60 minutes. Felix “PewDiePie” Kjellberg’s recent video is 30 minutes, for example, and Shane Dawson’s latest documentary is 60+ minutes. The driving force behind the trend is creators’ efforts to make more money via advertising. Ads run at the beginning of videos that are less than 10 minutes long, while YouTube allows the insertion of ads in the middle of videos that run longer than that. Continue reading YouTube Creators Increasing Revenue with Longer Videos

In a new first, social media platforms have surpassed traditional print newspapers as the preferred news source for adults in the United States. According to a new Pew Research Center report, American adults turn to social media more than newspapers, but not more than they prefer other news sources such as television and radio. While the percentages of those who preferred social media were about equal to those who opted for newspapers last year, Pew found that 20 percent of U.S. adults now get their news from social platforms, compared to 16 percent who prefer newspapers. Continue reading Social Media Tops Newspapers as Preferred Source of News

A recent Pew Research Center study revealed that the number of Americans who go online, use social media or own a smartphone/tablet has been stable since 2016. This plateau comes after many years of rapid growth. Pew Research also found significant numbers of non-users of these technologies, who are stymied by financial hardship, living in a rural area without services or disabilities that prevent full use of devices. An increasing number of users, however, are embracing smart TVs and wearable devices. Continue reading Pew Research Reveals Plateau in Broadband, Social Media

According to a recent survey by social video marketing agency VidMob, younger Internet users in the U.S. — especially those in the Gen Z demo (ages 16-24) — are spending more time on social apps. The study found that 59 percent of Gen Z turn to YouTube more than they did last year, 56 percent spend more time using Snapchat, and 55 percent have increased their time on Instagram. Meanwhile, millennials are also increasing their time on social apps; about 50 percent use Instagram more, 46 percent have increased YouTube viewing, and 40 percent are on Snapchat more than they were in 2017. Continue reading Gen Y and Gen Z Are Increasing Their Time on Social Apps

A new report from the Pew Research Center notes that social media growth has stalled across developed markets but continues to expand in the developing world — good news for Facebook CEO Mark Zuckerberg and his plan to bring Internet access to emerging markets. Internet use and smartphone ownership has also plateaued in developed markets over 2015-2017, while expanding in emerging economies. Pew Research polled more than 40,000 citizens of 39 countries during February to May in 2017 to create its report. Continue reading Social Media Continues Growth Across Developing Markets

A Pew Research Center survey revealed that Facebook no longer rules the social media landscape among U.S. teens aged 13 to 17. Although 51 percent of teens do use Facebook, that number is lower than those who use YouTube, Instagram and Snapchat. The Pew Research Center’s last survey on teens and technology was in 2014-2015. Since that earlier survey, now 95 percent of teens own smartphones, or have access to one and 45 percent report being online nearly constantly. The survey was conducted March 7 – April 10 this year. Continue reading Pew Research Reports on Teens and Social Media Platforms

Smartphones could be on their way toward becoming the new remote, as a recent GfK survey of 1,000 Internet users 18 and older found that 89 percent use their phones to control connected home products and services (an increase of 19 percent since 2015). The same respondents indicated that they are now using their phones more than other devices in the home: 83 percent use their smartphones at home, 75 percent use their laptops, 54 percent use PCs, and 34 percent use game consoles. The figures represent increases across all categories when compared to 2015. Continue reading Consumers Are Using Phones to Control Smart Home Devices

Facebook will end Explore, an experiment launched last fall in six countries that separated posts from news sites and publishers from other content. Publishers in Bolivia, Cambodia, Guatemala, Serbia, Slovakia, and Sri Lanka said they were blindsided by the experiment, and that it led to a surprising amount of misinformation or fake news. The test put a “digital divide” between family/friends and brands and news sources. Facebook admits they should have communicated the experiment better to publishers. Continue reading Facebook Ends Test that Led to Surprise Rise in Fake News

After studying when, where and how people consume its content, Netflix found in its most recent data that 67 percent of U.S. users are now watching content not in their living room, but out in the world. The practice has been dubbed “Netflixing in Public.” In a sense, this isn’t new. In 2015, the Pew Research Center found that 77 percent of Americans thought it was fine for people to use their cellphones while walking down the street and 75 percent also approved of using them on public transportation. Continue reading Netflix Survey Shows Erosion Between Private, Public Viewing