COPPA Changes Could Affect Mobile Game Development

The Federal Trade Commission has made changes to the COPPA laws in regards to the definition of a “children’s app.” Changes to the online privacy rules will go into effect July 1, with an emphasis on data collection practices, which could mean that requesting information or images from mobile devices could be viewed as a violation. Several developers are scaling back on game production in order to avoid being penalized by the FTC. Continue reading COPPA Changes Could Affect Mobile Game Development

New Facebook Ad Strategy May Cause Privacy Concerns

Facebook has created a new way to use ads that appeal more directly to its users. Through third party marketers, the social media site will use offline information in order to show advertisements that cater to a user’s specific interests. Even though personal information will reportedly stay secure, the approach is raising concerns regarding whether or not Facebook is trying to collect too much information from consumers. Continue reading New Facebook Ad Strategy May Cause Privacy Concerns

Details for New Xbox to be Revealed at Microsoft Event

Microsoft is planning to reveal the details of its new Xbox gaming console during an event on May 21, several weeks before the E3 video game conference. The console, code-named Durango, reportedly features a processor from chipmaker AMD along with new graphics enhancements. As part of its initiative to make the Xbox a hub for all entertainment, the company plans to sell its Mediaroom IPTV business to Ericsson. Continue reading Details for New Xbox to be Revealed at Microsoft Event

2013 NAB Show: Startups Invited to SPROCKIT Program

NAB announced that next month’s show in Las Vegas will feature 10 up-and-coming media and entertainment companies invited to participate in the new SPROCKIT program. Selected for their innovative video, mobile, social and analytics technologies, the market-ready startups participating in the program are expected to provide a glimpse into the future of content creation, management and delivery. Continue reading 2013 NAB Show: Startups Invited to SPROCKIT Program

Marketing Exec Defends the Crucial Role of Social Media

Yesterday we posted findings of a Coca-Cola study, which concluded that online buzz did not have a measurable impact on short-term product sales. Response to the story, first published by Advertising Age and others, was met with a significant amount of online debate, which prompted a Coca-Cola exec to post that the finding can be viewed as accurate in isolation, but should not diminish the crucial role of social media across multiple screens. Continue reading Marketing Exec Defends the Crucial Role of Social Media

Online Buzz Has No Measurable Impact on Short-Term Sales

According to a new study from Coca-Cola, online buzz has no measurable impact on short-term product sales. However, online display ads are about effective as TV ads, noted company exec Eric Schmidt during this week’s Advertising Research Foundation Re:think conference in New York. As a point of clarification, a top marketing exec for the company, Wendy Clark, was quick to note that social media still plays a crucial role. Continue reading Online Buzz Has No Measurable Impact on Short-Term Sales

SXSW Panels Address Technologies and Movie Marketing

Addressing the convergence of technology and Hollywood, two panel discussions at South by Southwest in Austin, Texas examined how filmmakers can market themselves to fans in the digital era and how tech companies can effectively pitch projects to Hollywood. The discussions addressed shifts in social media and its effects on making movies — in addition to a new focus on digital marketing. Continue reading SXSW Panels Address Technologies and Movie Marketing

Big Data Plays an Increasingly Bigger Role for Companies

Companies have access to more information than ever before, often from a wide range of sources and generated nearly immediately. Determining how to put Big Data to work has become a major theme for many businesses. The term gets linked to large-scale information companies like Google, Facebook and Amazon, but all sorts of businesses are beginning to make Big Data a central focal point in their strategies. Continue reading Big Data Plays an Increasingly Bigger Role for Companies

Startup gazeMetrix Tracks Brand Images on Social Sites

Startup gazeMetrix uses computer vision and machine learning to recognize brand logos in photos posted on Instagram and other social media sites. Co-founder and CEO Deobrat Singh leads his company as it tries to analyze images for marketing and advertising purposes. The end goal is making it easier for companies to track and promote brands online and targeted ads. Continue reading Startup gazeMetrix Tracks Brand Images on Social Sites

Heavy Product Placement for Commercial-Free Online TV

Netflix bought the original drama “House of Cards” in 2011, committing to two seasons of the then not-yet-filmed show directed by David Fincher and starring Kevin Spacey. The purchase also earned the streaming company headlines as it placed Netflix into a high profile role typically occupied by the likes of HBO. But while Netflix claims its online programming to be commercial free, it is not without advertising. Continue reading Heavy Product Placement for Commercial-Free Online TV

Disney and Google Launch Stunning Immersive Chrome Project

Google and Disney have teamed with UK app and Web developer Unit 9 to launch a Chrome Experiment to promote Disney’s upcoming film, “Oz the Great and Powerful.” Wired describes it as “Hollywood marketing machine meets tech evangelism in the future of online storytelling.” The project illustrates “the sort of immersive experiences possible when using Web technologies such as WebGL, CSS3, WebAudio, WebRTC, and other HTML5 tools.” Continue reading Disney and Google Launch Stunning Immersive Chrome Project

Targeted TV Ad Model: Road to More Effective Advertising?

Computer-driven targeted TV advertising could allow advertisements to reach 18 percent more consumers than traditional television advertising, according to researchers at AT&T Labs. The study used viewing information from cable boxes to determine what demographics watch what shows, and at what times of day. The study then analyzed different advertising patterns for a car manufacturer and a retirement planning/investing firm. Continue reading Targeted TV Ad Model: Road to More Effective Advertising?

Pepsi Turns to Crowdsourcing for Super Bowl Halftime Video

Sunday’s Super Bowl broadcast featured a compelling use of crowdsourcing. To promote its halftime show, Pepsi incorporated thousands of photos submitted by customers as part of its video introduction welcoming Beyonce to the stage. The promotion serves as another interesting example of the growing crowdsourcing phenomenon, which continues to generate innovative new business and marketing approaches. Continue reading Pepsi Turns to Crowdsourcing for Super Bowl Halftime Video

Sources Indicate Twitter is Ready to Launch Advertising API

Twitter is getting ready to launch its advertising API sometime in the first quarter. Many have speculated that 2013 would be the year that the social network would reach the $1 billion mark in advertising revenue. The introduction of mass-market advertising could help achieve this milestone. The API will target large advertisers and their agencies by providing the opportunity to launch scaled-up campaigns across Twitter. Continue reading Sources Indicate Twitter is Ready to Launch Advertising API

Marketing Execs Anticipate Growth in Interactive Advertising

Marketing executives expect continued growth for interactive advertising this coming year. “According to AdMedia Partners and its 19th annual survey of industry leaders, nearly one-half (45 percent) of respondents believe digital advertising will grow by 10 percent to 15 percent in 2013,” reports MediaPost. During the past two years, the median growth rate remained consistent at 13 percent, says the report. Continue reading Marketing Execs Anticipate Growth in Interactive Advertising

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