While the distinction between paid advertising and editorial content online can sometimes seem blurred, it was recently suggested that Microsoft was paying Machinima partners to post videos featuring the Xbox One. Machinima’s UK community manager revealed in a tweet (that is now deleted) that video partners were receiving an additional $3 per thousand views for videos featuring the Xbox One. In a related story, Electronic Arts is said to be taking a similar approach with its Ronku program. Continue reading Some Question Stealth Marketing Approach for the Xbox One

Since its launch in 2010, Pinterest has quickly transformed from a quirky website into a social media base used by one-fifth of American adults. To continue nurturing this growth, Pinterest CEO Ben Silbermann has announced a new business model that will finally start to generate revenue. Pinterest plans to charge advertisers for promoting their products on the site. An analyst at Wedbush Securities believes this has the potential to earn Pinterest more than $500 million in 2016.  Continue reading Pinterest CEO Unveils Revenue Growth Plan for the New Year

Curved TVs were a hot topic at this year’s CES, and many of them were promoted as giving a “3D-like” effect — more theatrical and cinematic. But some analysts are questioning whether there is a need for a curved display. “3D-like” may not serve as an accurate description of the experience for average viewers. Some say it even alters the experience in a way a director might not intend, as the effect could easily be achieved by a special camera lens instead. Continue reading Will Consumers See Any Real Need for a Curved TV Display?

In the past seven years since the iPhone was introduced, consumers have enjoyed free apps in exchange for their data being sold to marketers. However, a new study shows that the average consumer would rather pay a small price for their apps to keep their personal information private. A study by economists at the University of Colorado found that consumers were willing to spend a little more on apps to protect their personal data, and this amount is determined on the amount of data at stake.  Continue reading Will Most Customers Pay for Apps That Protect Their Privacy?

Marketing executives across all industries are woefully ignorant how to handle mobile platforms, according to a recent Adobe report on Digital Distress. Only 9 percent of marketers are confident they’re doing digital marketing properly and 83 percent haven’t been formally trained in any capacity on mobile marketing. Michael Becker, market development & strategic advisor for Somo Ltd., intends to chip away at that ignorance. Continue reading Entertainment Media: Marketing Strategies for Mobile Platforms

In a world of multiple platforms, anyone starting a studio today needs to think beyond the 100+ year old model. “A key part of these [traditional] studios is that they are very siloed,” explained Evan Bregman of digital studio Electus. “Consumers want to consume wherever and whenever, so whether you’re a distributor or a content creator, you have to understand the nuances of the platforms. It’s not a TV show or a Web show… it’s a business.” Continue reading Lines Blur Between Traditional and New Media Across Platforms

TV commerce firm Delivery Agent will team with H&M to boost sales via the retailer’s upcoming Super Bowl commercial. H&M’s 30-second spot will feature the spring collection of David Beckham Bodywear. Delivery Agent’s tech will allow viewers to purchase products in the commercial through a special app. However, only a fraction of viewers will actually be able to use it, since the purchasing app only works with 2012 and 2013 Samsung Smart TVs connected to the Internet.  Continue reading ShopTV App: Beckham Bodywear to Sell During Super Bowl Spot

Online movie ticketing destination Fandango announced that its service will be embedded on Samsung Internet-connected TVs and directly available via the Samsung Smart Hub. NBCUniversal-owned Fandango has been accessible on smart TVs, but has required a download. The Samsung deal will make Fandango directly available. Although Fandango is known primarily as a ticketing service, it will essentially power the Trailers section of the Smart Hub’s Movies & TV section. Continue reading Fandango to Offer Trailers, Ticketing via Samsung Smart TVs

“Content without strategy is a home movie,” said David Tochterman, head of digital media for Innovative Artists, a bi-coastal talent agency. “And all of us on this panel are investing our time not just in good content, but the strategy to make it successful.” The panel he was referring to was a Digital Hollywood focus on how today’s multitude of media platforms has significantly changed the content game — from development and production to marketing and distribution. Continue reading Digital Hollywood: Content Strategies for Multiple Platforms

Digital marketing had a significant presence in 2013, when some of the biggest viral campaigns were rolled out and more money was flooding into Hollywood’s digital marketing budgets. Intent, interest and awareness levels among consumers could be accurately measured by sites such as Google, YouTube, Twitter and Facebook, specifically allowing for box office predictions — often predictions of great accuracy — in the early stages before films were released. Continue reading Social Media and Digital Marketing Show Box Office Impact

Digital HD had a big year in 2013, and 2014 will likely have more in store for digital home and on-the-go entertainment. Though the model of renting or buying physical movies still exists, a shift in the standard model was palpable as streaming and electronic sell-through methods became increasingly popular. This was intensified by the commonplace offers from studios to consumers for early online releases of movies before physical copies hit the shelves. Continue reading 2013 a Big Year for Digital HD: Expected to Continue in 2014

Motorola Mobility has announced that animation veteran Glen Keane will work on the third installment of Motorola’s “Spotlight Stories” series, which features short, interactive projects designed specifically for smartphones. The longtime Disney animator’s credits include “Aladdin,” “The Little Mermaid,” “Pocahontas,” “Tarzan” and the Oscar-winning short “Paperman,” among others. The Motorola projects are being made available via the built-in Spotlight app on Moto X phones. Continue reading Motorola Plans Interactive Short Film with Disney Animator

Samsung and LG, the world’s two top TV manufacturers, recently announced they will unveil 105-inch curved Ultra HD LCD TVs at the Consumer Electronics Show in January. While the first wave of curved OLED TVs touted vivid colors and ultra-thin bodies, the prices were prohibitive for most consumers. Producing larger screens with liquid crystal display technology is a more affordable process, but the new curved sets are still expected to be rather expensive. Continue reading Top Manufacturers to Debut 105-inch Curved UHD TVs at CES

Oracle announced on Friday that it will purchase marketing software company Responsys for about $1.5 billion ($27 per share). Responsys software will be integrated in the Oracle Marketing Cloud. Oracle CEO Larry Ellison has spent about $50 billion in acquisitions over the past decade, as part of the company’s push toward cloud computing and away from software stored on personal computers and servers. The proposed transaction is expected to close in the first half of 2014. Continue reading Marketing Cloud: Oracle to Acquire Responsys for $1.5 Billion