Major Advertisers Use Blockchain to Trim Digital Ad Spending

Anheuser-Busch, AT&T, Kellogg, Bayer and Nestle are a few of the advertisers using blockchain to dig deeper into the economics of online advertising. With blockchain, they can learn if real people or bots are viewing their ads and how much of their digital ad spending is going to middlemen. Blockchain, touted as a secure and transparent way to keep transaction records, is booming, and now the advertising world — rife with less-than-transparent dealings — hopes that blockchain can help cut down on wasted dollars. Continue reading Major Advertisers Use Blockchain to Trim Digital Ad Spending

AT&T, Magic Leap Strike Exclusive Mobile Distribution Deal

AT&T inked an exclusive partnership with Magic Leap to distribute its augmented reality glasses. Later this year, potential buyers will be able to try them out at stores in Atlanta, Boston, Chicago, Los Angeles, and San Francisco. Magic Leap, which promises a “more practical” AR experience, is reportedly debuting a Creator Edition version later this year. With the deal, AT&T, which is making an equity investment in the company, will offer wireless service and content, most likely from existing partners such as the NBA. Continue reading AT&T, Magic Leap Strike Exclusive Mobile Distribution Deal

New Features Make it Easier to Run Ads on Google Services

Google launched four new ad products to automate the process of buying ads and create a central marketing hub for Google. Via an integration with Shopify, Google now runs shopping ads on its site and enables advertisers to buy these ads directly through Shopify, a move that helps both companies fend off rival Amazon. The new ad products allow marketers to set a goal and then pursue it with ads across Google Search, Google Maps, YouTube and the Internet. Google ads head Sridhar Ramaswamy describes it as a “one-stop shop.” Continue reading New Features Make it Easier to Run Ads on Google Services

YouTube Seeking Content From Authoritative News Sources

YouTube is awarding $25 million in grants, part of a $300 million Google News Initiative, to news organizations to help them expand their video operations. The company plans to identify “authoritative news sources” and bring their stories to the top of users’ feeds. Now begins the work to decide what constitutes authority in news journalism, in a society where many don’t trust the traditional news media at all. To that end, YouTube also debuted changes to its tools to recommend news-related videos. Continue reading YouTube Seeking Content From Authoritative News Sources

Google Expected to Be Issued Major Antitrust Fine in Europe

The European Commission, executive arm of the European Union, is expected to issue a multibillion-euro antitrust fine against Google, according to insiders. Google will likely be charged with forcing the company’s search and Web browsing tools on manufacturers of Android-equipped mobile devices, which affects Google’s ecosystem and its successful advertising business. In addition to a hefty fine, Google will likely be ordered to make adjustments to its business practices in Europe related to Android, the most widely-deployed mobile operating system in the world. Continue reading Google Expected to Be Issued Major Antitrust Fine in Europe

Growing Strength of Amazon Advertising Biz Draws Concern

Amazon’s advertising and e-commerce businesses are growing in strength, challenging the dominance of Google and Facebook. That’s because Amazon holds the key to a very important piece of information for advertisers — what people buy — and the tech behemoth is beginning to leverage that data. Amazon still makes most of its revenue via e-commerce and Amazon Web Services, but in the first three months of 2018, revenue for advertising jumped 139 percent to $2 billion. This shift has advertisers concerned. Continue reading Growing Strength of Amazon Advertising Biz Draws Concern

Tech Giants Defeat Strict Copyright Law Proposal in Europe

In the battle between media outlets that want control over how their content is distributed and shared online and the tech companies that don’t want the Internet to be regulated, the tech companies won a recent skirmish in Europe. The European Union wants to expand on its recent regulatory victory, with the just-implemented GDPR (General Data Protection Regulation), slapping companies with antitrust fines and scrutinizing their privacy policies. But the tech behemoths, including Facebook, Google, Reddit and Wikipedia, are fighting back. Continue reading Tech Giants Defeat Strict Copyright Law Proposal in Europe

Drake’s Album Sets Records, Apple Music Surpasses Spotify

Drake’s new album “Scorpion” has set multiple Apple Music records; it quickly became the fastest-growing album in the service’s history, topping Apple Music charts in 92 different countries. Meanwhile, according to “confidential details” shared with Digital Music News by a “U.S.-based, major distributor,” Apple Music now has more paid subscribers in the U.S. than Spotify. The report notes that Apple Music and Spotify both have more than 20 million U.S. subscribers. However, Apple’s stronger rate of growth suggests it is on a trajectory to increase its lead in America. Continue reading Drake’s Album Sets Records, Apple Music Surpasses Spotify

AI Software Identifies Violations of EU Privacy Regulations

European Union Institute researchers, working with the European Consumer Organisation (BEUC), created AI-enabled software to scrutinize the privacy policies of 14 major technology companies for violations of the new GDPR. They found that one-third of the clauses were “potentially problematic” or contained “insufficient information,” with 11 percent of the policies’ sentences using “unclear language.” Among the companies examined were Alphabet, Amazon and Facebook. The researchers did not reveal which companies were in violation. Continue reading AI Software Identifies Violations of EU Privacy Regulations

App Annie Shares Trends of the App Store’s First 10 Years

Apple’s App Store turns 10 on Tuesday, and to commemorate the milestone App Annie has compiled some interesting statistics. For example, consumers have spent $130 billion on iOS apps and have downloaded 170 billion of them. The average iPhone owner has installed more than 100 apps, yet opens less than 40 of them monthly. According to App Annie, social media giant Facebook is the most downloaded app in the history of the App Store, followed by Facebook Messenger, YouTube, Instagram, WhatsApp, Google Maps, Snapchat and Skype. Continue reading App Annie Shares Trends of the App Store’s First 10 Years

DeepMind Intros Intriguing Deep Neural Network Algorithm

A research team at Google’s AI unit DeepMind, led by Ali Eslami and Danilo Rezende, has created software via a generative query network (GQN) to create a new perspective of a scene that the neural network has never seen. The U.K.-based unit developed the deep neural network-based software that applies the network to a handful of shots of a virtual scene to create a “compact mathematical representation” of the scene — and then uses that representation to render an image with a new perspective unfamiliar to the network. Continue reading DeepMind Intros Intriguing Deep Neural Network Algorithm

Music Modernization Act Could Impact Copyright, Licensing

The Senate Judiciary Committee voted in favor of the Music Modernization Act, which updates music copyright law for the digital age. Tech companies, music publishers, songwriters, musicians and radio broadcasters cooperated to put together the bill, after years of proposing unsuccessful legislation. With this bill closing some of the flaws of past laws, music publishers and streaming services will likely end the constant wrangling and expensive lawsuits that have bedeviled the digital music industry. Continue reading Music Modernization Act Could Impact Copyright, Licensing

Niantic Acquires Matrix Mill to Advance AR Gaming Features

Niantic, the company that released “Pokémon Go,” just acquired Matrix Mill, a U.K.-based computer vision/machine learning startup, with the goal of expanding its augmented reality capabilities. Niantic chief executive John Hanke also stated that the company this year will release a “major update” to its “Ingress” game as well as a new AR game, “Harry Potter: Wizards Unite,” and reveal additional games in the next few weeks. At an event, developers and journalists were able to try out the platform powering these games. Continue reading Niantic Acquires Matrix Mill to Advance AR Gaming Features

Google, Nvidia Train Neural Networks to Post-Process Video

Google researchers have created a machine learning system that adds color to black & white videos, and can also choose which specific objects, people and pets receive the color treatment. The technology is based on what’s called a convolutional neural network, which is architecturally suited for object tracking and video stabilization. Meanwhile, Nvidia has debuted an algorithm that slows down video, without the jitters, after it’s been captured, by using a neural network to create “in between” frames required for smooth motion. Continue reading Google, Nvidia Train Neural Networks to Post-Process Video

AT&T to Purchase AppNexus, Plans Global Ad Marketplace

AT&T is reportedly paying about $1.6 billion to acquire AppNexus, which offers automated software to help advertisers buy ads across apps and websites. Now, AT&T chief executive of advertising and analytics Brian Lesser revealed that the purchase is aimed at creating a platform that connects advertisers not simply with AT&T’s own content, but with competing media outlets in television and digital video. The result would be a pioneering marketplace and give AT&T more leverage against Facebook and Google. Continue reading AT&T to Purchase AppNexus, Plans Global Ad Marketplace

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