Amazon Grows its Ad Business With Sponsored Product Ads

To grow its advertising business, Amazon is now more aggressive with sponsored product ads, first launched in 2012. A product search will first show sponsored ads, taking up the whole screen above the fold (everything seen before the user scrolls) or, in the case of a mobile phone, the entire first screen. Those sponsored ads are followed by an ad for Amazon’s 365 Everyday Value brand, part of its Whole Foods purchase. The user has to scroll down halfway on the next browser page to find organic search results. Continue reading Amazon Grows its Ad Business With Sponsored Product Ads

Survey Finds That Smart Speakers Are Gaining in Popularity

A new Adobe Analytics survey of 1,000 U.S. consumers has found that voice assistants and smart speakers are becoming increasingly popular. Adobe predicts that following the next holiday season, almost half of U.S. consumers will own a smart speaker. The market has grown about 15 percent in less than one year; more than 32 percent of consumers now own a smart speaker. People are most commonly using such tech to play music, check weather forecasts, set alarms/reminders as well as obtain directions, check sports scores and traffic, and ask fun questions. Continue reading Survey Finds That Smart Speakers Are Gaining in Popularity

Facebook and Twitter Execs Answer Questions on Capitol Hill

In Washington DC, as Facebook chief operating officer Sheryl Sandberg and Twitter chief executive Jack Dorsey were concluding testimony on efforts to repel foreign interference ahead of the midterm elections, Attorney General Jeff Sessions dropped a bombshell. He stated plans to convene state attorneys general on September 25 to look at what the Justice Department said is the intentional “stifling [of] the free exchange of ideas on their platforms.” Google, which had been invited to testify, did not send a representative. Continue reading Facebook and Twitter Execs Answer Questions on Capitol Hill

Amazon Briefly Worth $1 Trillion, Targets India With Hindi Site

Amazon’s shares rose to $2,050.50 on Tuesday, pushing the company’s value to over $1 trillion, making it the second U.S. firm to reach that pinnacle since Apple did so early last month. By the end of the day, shares fell to $2,039.51, below the $1 trillion mark. Amazon, which employs more than 550,000 people, generates more than $178 billion in annual revenue and captures 49 cents from every dollar spent on e-commerce. To continue its growth, Amazon is now offering its local Indian website and apps available in Hindi. Continue reading Amazon Briefly Worth $1 Trillion, Targets India With Hindi Site

Senate Intelligence Committee to Question Tech Execs Today

Senate Intelligence Committee hearings will begin today to examine a host of issues regarding big technology firms, including Facebook, Twitter and Google, and weigh whether the issues might be addressed by legislative or executive actions. Those companies already stand accused of not controlling the use of their platforms to disseminate misinformation and, in general, not taking enough responsibility for content. Meanwhile, conservatives accuse the platforms of bias in policing content. Continue reading Senate Intelligence Committee to Question Tech Execs Today

India Concerned Over Dominance of U.S. Internet Companies

Some Indian leaders are resisting the dominance of U.S. Internet platforms and services such as Facebook’s WhatsApp, Google’s Android mobile operating system and Amazon’s e-commerce business, calling it a form of colonialism and vowing to regulate these foreign companies, especially regarding what they do with users’ personal data and how they might undercut prices offered by local businesses. India’s smartphone market, second largest in the world, is dominated by offerings from China, Taiwan and South Korea. Continue reading India Concerned Over Dominance of U.S. Internet Companies

Mozilla’s Upgraded Firefox to Block Tracking Codes by Default

Mozilla announced that future versions of its Firefox browser will automatically block tracking codes placed by advertisers, third parties or any other company that is not the website publisher. Also blocked will be trackers that take too long to load. Best of all for users, they will not have to download or install new software or change settings to enjoy this increased privacy. According to Mozilla, the new feature is already being tested and will be included in a Firefox version later in 2018. Continue reading Mozilla’s Upgraded Firefox to Block Tracking Codes by Default

Google Opens Titan Security Key Availability to All Consumers

At its Cloud Next 2018 conference, Google debuted the Titan Security Key, its version of a FIDO (Fast Identity Online) physical device to authenticate logins over Bluetooth. Now, only a few weeks after the announcement, Google has made it available for purchase at $50 in its Google Play Store. Google Cloud enterprise customers have been able to access the Titan Security Key for the past two months. The product comes with a USB key, a Bluetooth Low Energy key, and an adapter for devices with USB Type-C ports. Continue reading Google Opens Titan Security Key Availability to All Consumers

Mastercard Deal Provides Valuable Info for Google Advertisers

A behind-the-scenes deal between Google and Mastercard was just revealed, whereby Google paid “millions of dollars” for “a stockpile of Mastercard transactions” that most of the credit card company’s two billion users were unaware of. Over the past year, Google provided select advertisers with the ability to track whether online ads led to sales at physical stores in the U.S. While the deal could give Google leverage over rivals such as Amazon, it could also raise privacy concerns regarding how customer data is used and shared. Google says no personal data was shared about users. Continue reading Mastercard Deal Provides Valuable Info for Google Advertisers

New California Privacy Bill Leads to Concern Across Industries

Since California passed the consumer privacy bill known as AB 375, numerous tech companies, trade associations and lobbyists have been pushing for changes before it goes into effect in January 2020. The strict law was passed quickly to fend off an initiative from Californians for Consumer Privacy, which wanted to put the issue on the ballot. Now, with a few days left in the legislative session, lawmakers in California may vote on a replacement bill, SB-1121, that could substantially change the intent of the original law. Continue reading New California Privacy Bill Leads to Concern Across Industries

Sony Adds 200 Local Channels to its PlayStation Vue Service

Sony’s OTT service PlayStation Vue is expanding its lineup by adding 200 local stations across the U.S., including ABC, CBS, FOX and NBC affiliates and ESPN College Extra. With the expanded lineup, Playstation Vue now features more than 450 local stations. The service is available via Sony’s game console; across Android, iOS and web platforms; and media players such as Android TV, Apple TV, Amazon’s Fire TV, Google’s Chromecast and Roku devices. The additions could help the service compete with new players, including Hulu and YouTube TV. Continue reading Sony Adds 200 Local Channels to its PlayStation Vue Service

Google Redesigns its Wear OS, Streamlines the Smart Watch

Google is readying the release of its new, third version of Wear OS, which has been updated to be a speedy, inconspicuous platform rather than “Android on a smart watch.” It doesn’t feature any obvious improvements to battery life, but that’s an overall problem in the industry, not a Google shortcoming. According to Wear OS director of product Dennis Troper, users who are connected all the time will be able to be more present in the real world, similar to the goals of the company’s Digital Wellbeing initiative. Continue reading Google Redesigns its Wear OS, Streamlines the Smart Watch

Facebook Extends Watch Video Platform to a Global Audience

Facebook announced that its Facebook Watch video platform is rolling out worldwide starting today. The VOD platform, designed for episodic content and a potential competitor to YouTube, initially launched in the U.S. one year ago. In what should be good news to content creators and publishers, Facebook is also making its Ad Breaks program for monetizing video content available in Australia, Ireland, New Zealand and the United Kingdom, with plans to launch in 21 other countries in September. Continue reading Facebook Extends Watch Video Platform to a Global Audience

BuzzFeed News Is Trying New Methods to Generate Revenue

BuzzFeed News plans to debut a feature at the bottom of its news pages asking readers to donate between $5 and $100. In exchange, said one source, donors will get updates on big news stories and new programming. This move could presage a membership program with more perks, continued that source, who added that the company is not planning to charge for content. In another revenue-earning venture, BuzzFeed introduced a new product-review/recommendation site, earning revenue from online purchases. Continue reading BuzzFeed News Is Trying New Methods to Generate Revenue

Competitors Aim to Dominate India’s Digital Payments Market

India’s digital payment market is on fire, mainly due to new easy-to-use apps that also offer discounts and cash bonuses. The country’s banks, postal service and richest man (Mukesh Ambani) are investing in the arena, and even Warren Buffett, through Berkshire Hathaway, is reportedly taking a stake in the country’s leading digital payment company Paytm. Credit Suisse Group estimates that the Indian market will reach $1 trillion by 2023. China, meanwhile, already has a digital payments market valued at $5+ trillion. Continue reading Competitors Aim to Dominate India’s Digital Payments Market

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