Why are Consumers Buying the iPhone 4S and not Waiting for Version 5?

By Rob Scott
October 11, 2011

Launch day pre-orders for Apple’s iPhone 4S have already reached capacity, according to Verizon, AT&T and Apple. The only remaining model that is available for pre-sale is Sprint’s 32GB model.
In just 24 hours, the iPhone 4S pre-orders reportedly beat the one million mark, despite disappointment regarding no announcement yet for the iPhone 5.
According to Forbes, people aren’t waiting for the iPhone 5 for five reasons: 1) Users just want the latest technology now and aren’t going to wait; 2) “Many believe that the iPhone 4S really is the iPhone 5” and that Apple simply decided to misname it; 3) Sprint users can now join the iPhone club; 4) The 8 megapixel camera; and 5) “People really need a personal assistant” — while Siri may not be a “revolution,” many consumers are interested in the voice-recognition software.
The iPhone 4S will be available on Friday. The new model will be available to purchase in-store on October 14th, but limited supplies ensure that they will sell out as well. Apple itself has already referred to the upcoming launch as “the most successful iPhone launch we’ve ever had.”

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