June 26, 2013
Yesterday, we reported on news published by The Korea Times claiming that Samsung would phase out its unprofitable desktop PC business to focus on connected and portable devices including tablets and all-in-one laptops. Engadget reached out to Samsung for clarification and learned that the report is not accurate. “The rumor that Samsung is withdrawing from the PC desktop business is groundless,” the company said in a statement.
According to the June 24 article from The Korea Times: “Demand for conventional desktop PCs is going down,” said a Samsung Electronics official. “We will allocate our resources to popular connected and portable devices.”
Engadget contacted Samsung in response to the article, which had also quoted another Samsung official explaining, “tablets, all-in-one and hybrid PCs are Samsung’s current focus.” The company called the statements “groundless.”
Samsung’s response: “Samsung will continue to offer diverse products according to market needs, including our recently announced ATIV One 5 Style, a stylish all-in-one PC. We will continue to open all possibilities in PC business including our PC Tower business, to satisfy consumer’s diverse lifestyle and needs.”
Samsung also informed Engadget that it launched two desktop PC towers, the 700T3A and 300T3A, in January for the Korean B2C market.