California Enacts Laws for Sub Canceling, Digital Downloads

California’s “click to cancel” bill has become law, making it easier for consumers to cancel subscriptions. Companies that offer online or in-app sign-ups will now have to make canceling or unsubscribing available online or in-app as well. Assembly Bill 2863 was signed into law this week by Governor Gavin Newsom, though companies have until the middle of next year to comply. Consumers have long complained about companies making it easy to sign up but difficult to cancel services. This law ensures consumers can easily exit from services “without being trapped by confusing processes or hidden fees.” Continue reading California Enacts Laws for Sub Canceling, Digital Downloads

Meta’s Threads Offers Analytics as it Prepares to Accept Ads

Meta is rolling out new Threads features for brands and creators in its continued push to take market and audience share from X. Although the Threads social networking platform still does not accept advertising, it is clearly working to create a brand friendly environment as it prepares to launch paid media. The platform has added insight tools that measure content performance across age, gender and geography. Also new is the ability to reorder columns and to save up to 100 drafts per account. Scheduled posts are “coming soon.” The new features are available for web users and are being explored for mobile. Continue reading Meta’s Threads Offers Analytics as it Prepares to Accept Ads

Changes to Twitter’s Legacy Verifications Lead to Confusion

Twitter did not implement the check mark purge set for April 1, when it said it would remove the blue verification symbols from the accounts of celebrities, influencers and politicians who were not paying $8 per month for a Twitter Blue subscription. The weekend came and went with the status of so-called “legacy verifications” largely unchanged. Twitter’s owner and CEO, Elon Musk, says he still plans to monetize verifications, and that U.S. businesses and governments will be charged $1,000 monthly to retain their checkmarks — gold for businesses and gray for governments. Continue reading Changes to Twitter’s Legacy Verifications Lead to Confusion

Microsoft’s Dynamics 365 Copilot Brings AI to Business Apps

On the heels of debuting conversational AI to search, Microsoft is leveraging artificial intelligence in corporate applications that have traditionally been dominated by competitors like Oracle, Salesforce and SAP. Dynamics 365 Copilot is an AI assistant debuting in preview as part of the software giant’s business suite. Based on technology from OpenAI, it is designed to handle tasks including sales, marketing, customer service and supply chain. It can also draft contextual chat and email answers to customer-service queries. Targeting customers and categories for sales pitches and writing product listings for e-commerce are also among its skills. Continue reading Microsoft’s Dynamics 365 Copilot Brings AI to Business Apps

Business World Asks if Generative AI is Ready for Enterprise

IT pros are grappling with the ways ChatGPT can be worked into the enterprise stack. The generative artificial intelligence from OpenAI has demonstrated the ability to compile reports, craft marketing pitches and write software code, which makes it seem convenient for business use. Yet concerns remain, including potential security risks and sometimes erratic or inappropriate data feedback. In the past week, one third-party tester had ChatGPT pledge love for its interlocutor, while another received a detailed lecture on why cow eggs are bigger than chicken eggs. Continue reading Business World Asks if Generative AI is Ready for Enterprise

CES: As Risks Rise, Experts Reimagine Path to Cyber Safety

At a CES panel, CISA director Jen Easterly sounded the alarm on the current state of cybersecurity in the U.S. “We cannot accept that ten years from now it will be the same or worse than it is now,” she said. “All the critical infrastructure we rely on is underpinned by a technology base that was created in an insecure way.” As head of the Cybersecurity and Infrastructure Security Agency, Easterly is in a position to assess the coming damage, projected to be $8 trillion this year. Moderator Rajeev Chand, Wing Venture Capital partner led Easterly and CrowdStrike chief executive George Kurtz in a discussion on how to halt the increase of cyber-insecurity. Continue reading CES: As Risks Rise, Experts Reimagine Path to Cyber Safety

CES: Execs Consider Post-Pandemic Future of Remote Work

Darren Murph, head of remote for GitLab, was interviewed during this week’s all-digital CES 2021 by Joe Matthews, VP of purchasing & diversity officer at Gentex Corporation, on the future of remote work. Murph stressed the importance of communicating in ways that treat remote and in-house staff equally. It will be especially important if you reopen your office post-pandemic and allow people to continue working remotely to signal that you are committed to supporting remote work and not just “allowing” it. Continue reading CES: Execs Consider Post-Pandemic Future of Remote Work

Twitter Cuts Millions of Followers to Combat Fake Accounts

In an effort to restore trust in its social platform, Twitter plans to “begin removing tens of millions of suspicious accounts from users’ followers” today, reports The New York Times. “Many users have inflated their followers on Twitter or other services with automated or fake accounts, buying the appearance of social influence to bolster their political activism, business endeavors or entertainment careers.” Twitter has acknowledged that easily creating or buying fake followers has negatively affected the legitimacy of the platform. Continue reading Twitter Cuts Millions of Followers to Combat Fake Accounts

Microsoft Shifting Its Focus From Windows to Cloud Computing

Microsoft is reportedly downgrading the scope of its Windows franchise to “reorganize its business around its growing Azure cloud-computing operations and its stalwart Office productivity business,” reports The Wall Street Journal. “The move is designed to focus Microsoft on its biggest areas of growth. In its latest quarter Azure revenue jumped 98 percent while Office 365 grew 41 percent … In the same period, the More Personal Computing unit, which includes Windows, gained 2 percent to $12.17 billion.” Continue reading Microsoft Shifting Its Focus From Windows to Cloud Computing

Facebook Testing Business Messaging Tools via WhatsApp

Facebook, which bought WhatsApp for $22 billion in 2014, is now testing two free business tools on the messaging service. WhatsApp Business lets small businesses answer customer questions and send updates; larger businesses can avail themselves of another free tool that plugs in to the WhatsApp platform. Facebook is also debuting verified profiles for businesses on WhatsApp, to distinguish them from individuals. Businesses in Brazil, Europe, India and Indonesia, including KLM Royal Dutch Airlines, are testing the new tools. Continue reading Facebook Testing Business Messaging Tools via WhatsApp

Business, Sports, Medicine Embrace Virtual Reality Training

Walmart plans to use virtual reality at its 200 employee training centers. It’s not the only business gravitating to virtual reality, as an increasing number of companies, in industries as diverse as construction to medicine, find that customized 360-degree video is an effective, less expensive and often safer way to teach employees. Walmart, which tested VR in 31 centers, now plans to use it as a key part of training for 140,000 employees annually. As a result, shipments of VR/AR headsets are on track to skyrocket. Continue reading Business, Sports, Medicine Embrace Virtual Reality Training

Students Discuss Their Media Habits at ETC Member Meeting

The ETC@USC has produced a 10-minute highlights reel edited from a one-hour discussion with a panel of eight USC students that took place at the ETC’s April 6th All Members Meeting. The panel of undergraduates included students studying business, the arts, journalism and technology. The students discussed what motivates them to go to a movie theater, the role of big screen TVs in their lives, what they think of VR and AR, what they would buy if they were given $3,000 to spend on entertainment, and a number of other interesting topics. Visit the ETC website or YouTube channel to access the video.

Continue reading Students Discuss Their Media Habits at ETC Member Meeting

Major Growth Predicted for App Store in the Next Four Years

App intelligence firm Sensor Tower projects that Apple’s App Store will reach 5.06 million apps by 2020, making its catalog 73 percent larger than figures expected this year. The App Store debuted in 2008, reached 5,000 apps by the end of the year, and totaled 1.75 million apps by 2015. “New games fuel the App Store’s growth, because of both their popularity and because game makers have to release new titles often to keep users engaged,” reports TechCrunch. “48,231 new apps were released this May, with 43 percent of those being games.” Those were followed by apps for Education, Entertainment, Business and Lifestyle. Interface upgrades and search ads are expected to help with app discovery moving forward. Continue reading Major Growth Predicted for App Store in the Next Four Years

Accenture Study: Companies Experiencing Insider Data Theft

While businesses are continuing efforts to protect their data and combat outside hackers, many are facing data theft by their own employees. A survey of 208 organizations by Accenture Plc and HfS Research found that 69 percent “experienced an attempted or realized data theft or corruption by corporate insiders” over the past year. That compares to 57 percent from external sources. Media and tech firms and Asia-Pacific enterprises reported the highest rates, notes Bloomberg. According to Accenture chief strategy officer Omar Abbosh, businesses are spending about $84 billion annually to combat data theft that costs them $2 trillion, “damage that could rise to $90 trillion a year by 2030 if current trends continue.” Continue reading Accenture Study: Companies Experiencing Insider Data Theft

Internet of Things Moves From Hype to Huge Potential Value

With over 10 billion interconnected smart devices, the Internet of Things is rapidly moving from hype to reality. Over the next ten years, the number of interconnected smart devices is expected to explode to tens of billions, and continue an upward trajectory for decades to come. What does this mean in terms of economic value of the IoT? With the seemingly limitless potential of monetizing interconnected devices, McKinsey & Co. tackled that topic, made more complex since the Internet of Things is still in its nascent stages. Continue reading Internet of Things Moves From Hype to Huge Potential Value