Technics to Launch Hi-Res Music Download Service in Europe

Technics announced it plans to launch Technics Tracks, a high-resolution music download service, in the U.K. and Germany starting in January. In addition to tens of thousands of 24-bit FLAC tracks, the service will also carry CD-quality tracks up to 16-bit/44.1kHz. All purchases will be stored in a cloud locker, available for download to multiple devices. The service, custom built by platform operator 7digital, will be accessible from Macs, PCs, and apps for Android and iOS.

According to Music Week, Technics Tracks is made possible by 7digital, a digital music platform operator. Technics is emphasizing the importance of delivering high audio quality to its listeners.

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The primary goal is to “make the experience of exploring the highest-quality of music formats more engaging and more accessible than ever before,” said David Preece, head of Technics Brand Strategy in Europe.

Whether it’s listening to music tracks, or news and editorial content, Technics believes that every listener deserves to experience audio with remarkable sound quality.

“As a platform provider we get to work with some visionary device brands and we are always interested in being involved in projects that tackle underserved markets. The re-launch of Technics really addresses the needs of audiophiles and anyone interested in high quality music experiences,” said Simon Cole, CEO of 7digital.