Facebook Messenger Tests ‘Watch Videos Together’ Feature

Whether it involves movies, sports events or in-the-moment activities — sharing the experience with friends can make it more enjoyable. This is what Facebook is reportedly testing with its “Watch Videos Together” feature. This feature includes the ability to watch a video within a Messenger group chat while simultaneously commenting, discussing and joking about it. Earlier this year, Facebook launched its Watch Party. Facebook is now potentially expanding its concept of the Watch Party to Messenger, the popular instant messaging app and platform. Continue reading Facebook Messenger Tests ‘Watch Videos Together’ Feature

Facebook Vies With YouTube for Digital Influencer Content

YouTube is where 1.5 billion people go every month to watch videos for more than an hour a day, and influencers such as brothers Jake Paul and Logan Paul have millions of followers and draw in lots of digital ads. Facebook makes it easier for videos to go viral, but hasn’t had much success in getting viewers to watch videos for more than a few minutes. In an effort to do so, Facebook has turned to live sports, making its own programs and a handful of stars who crave Facebook’s enormous reach more than YouTube’s monetization. Continue reading Facebook Vies With YouTube for Digital Influencer Content

Jukin Media Creates Variety of Opportunities for Viral Videos

Jukin Media has created a business model that leverages social media and the financial possibilities involving viral videos. The company searches for popular online videos, pays the video creators, “and then licenses clips out to digital media companies, brands and morning news shows,” explains The Wall Street Journal. “Think of it as Getty Images for viral videos,” said Jukin CEO and founder Jon Skogmo, who has also launched social channels that feature the unique content. The clips are becoming popular for advertising as well. “Brands are very attracted to this type of user-generated content,” said Skogmo, “especially when they’re seeing everyday people playing with their products.” Continue reading Jukin Media Creates Variety of Opportunities for Viral Videos

IAB: Younger Viewers Prefer Internet Video Over Primetime TV

According to GfK research commissioned by the Interactive Advertising Bureau, digital video has surpassed primetime television in popularity among Internet viewers for the first time. IAB’s 2016 Original Digital Video Study found that adult respondents who view online video at least monthly indicated they were “most likely” to watch Internet video if given the option, followed by primetime broadcast or cable, and then local and national TV news, live televised sports and daytime TV (in that order). Meanwhile, Nielsen says 95 percent of time spent viewing video in Q4 2015 involved live or time-shifted TV. Continue reading IAB: Younger Viewers Prefer Internet Video Over Primetime TV

News Outlets Stream Pre-Recorded Video via Facebook Live

Facebook Live doesn’t have to be strictly live video. News outlet NowThis, which exists solely on social platforms, tried this out in late April by streaming a 38-minute selection of most popular viral videos — and received over 20,000 views and 500 comments. Streaming pre-recorded content is similar to how TV networks have operated for decades, by which previously taped programs are aired on a linear schedule. Facebook confirms it has no policy that video on Facebook Live actually has to be live, but doesn’t recommend streaming pre-recorded video. Continue reading News Outlets Stream Pre-Recorded Video via Facebook Live

Facebook Video Raises Offensive Content, Piracy Concerns

Now that Facebook has become a major player in video, the social media company finds itself tackling new issues: piracy and policing of content. The latter became an issue within minutes after a gunman killed two journalists on live TV; the gunman posted his video on Facebook (and Twitter), which went viral. Content owners are also irate that Facebook has been slow in working to prevent copyrighted videos from being reposted by third parties. Now that Facebook admits it has a problem, the work to fix it begins. Continue reading Facebook Video Raises Offensive Content, Piracy Concerns