Facebook’s introduction of hashtags to its network may open new marketing possibilities for targeting the growing audience that uses mobile devices as second screens. According to Nielsen, nearly half of smartphone and tablet owners currently use their devices during TV viewing, often accessing content directly related to the shows they are watching. This demographic is ideal for planting ads, similar to what Twitter is doing with promoted tweets. Continue reading Facebook Hashtags All About the Second Screen Audience

If rumors prove true, Facebook’s photo-sharing app Instagram may soon include the ability to take and share short videos, similar to how Vine works. Following the company’s release of a hashtag feature and the rollout of its new iPhone and Android features, Facebook has scheduled a product launch event for Thursday in Menlo Park. “A small team has been working on a big idea,” reads the invitation. “Join us for coffee and learn about a new product.” Continue reading Mysterious Facebook Press Event to Unveil Instagram Video?

Video tech company Unruly Media has released Vine metrics to coincide with the celebration of the mobile video app’s first 100 days. According to the research, five Vine videos are shared on Twitter every second and branded Vines are now four times more likely to be shared by users than branded online videos. Weekends are by far the most popular time to share Vines. To compile its report, Unruly Media collected data from more than 10 million Vines over a one-month period. Continue reading Twitter: Branded Vines Shared More Than Branded Videos

The Chernin Group is producing an unscripted reality series that plans to skip television distribution in favor of a new social media model. The series will be distributed entirely via social platforms including Twitter, Instagram, YouTube and Tumblr. The concept is a bold experiment that hopes to target younger viewers on the devices and platforms that have replaced their traditional television viewing. Continue reading Reality Series to Play Out Entirely on Social Media Platforms

Twitter signed deals over the weekend with BBC America and Comedy Central that will bring video clips inside users’ real-time streams (last week we reported that Twitter was in discussions with Viacom, Comcast and NBC). While there have been video content deals before, such as featuring Weather Channel updates in expanded tweets, the new deals could serve as prototypes for future video sharing. Perhaps as a sign of things to come, Twitter also announced a new deal with a major ad-buying firm. Continue reading Twitter Signs Deals with Broadcasters and Ad-Buying Firm

Twitter released an updated version of its free Vine app last week that provides users with mobile-to-Web capabilities and allows them to embed Vine looping videos into social tools such as tweets and Facebook updates. Before the Version 1.0.7 update, users had to rely on third party tools like Vineit, which could only grab the videos via a desktop browser. Now the process is possible through the app and via mobile devices. Continue reading Vine App Update Includes Ability to Embed Looping Videos

Twitter is leveraging last year’s acquisition of music discovery service We Are Hunted to build a standalone music app. Twitter Music could be released on iOS as early as the end of this month, suggest insiders. The service will reportedly recommend artists and songs based on the accounts a user follows on Twitter. The music will be streamed to the app via SoundCloud. Continue reading Twitter Expected to Soon Launch Standalone Music App

Twitter-owned video-sharing app Vine is designed for shooting and sharing short, looping clips with your friends. But what happens when those six-second snippets are delivered in succession to create a larger product? Film production company Oscilloscope is testing this approach by releasing its full-length feature film “It’s A Disaster” in short segments through the app. Continue reading New Film Premieres in Clips on Vine Video Sharing Service

Twitter recently acquired Vine, an easy-to-use new app that allows users to share six-second looping video creations with friends on social networks. “Instead of the standard video-sharing experience, you record videos by holding your finger on the screen. By lifting your finger, you can momentarily pause the recording, making it possible to create a miniature narrative out of multiple scenes,” explains Wired. Continue reading Twitter Acquires Vine, Hopes To Spark More Video Sharing