CES: The Next Wave of Immersive Media Tech and Markets

For a long time, we have posited that the future of immersive media will be 10 percent virtual reality and 90 percent augmented reality. In the coming year the VR and AR technologies and markets will continue to advance, but in different directions and for different reasons. VR is moving into niche markets, location-based entertainment (LBE), business applications and eSports. Meanwhile, we expect AR to focus on innovation across numerous fronts, including high-end niche business and professional applications, low-end consumer experiences and new glasses with limited feature sets. Continue reading CES: The Next Wave of Immersive Media Tech and Markets

Amazon Debuts 4K Fire TV Cube With Alexa-Centric Strategy

Amazon, which started shipping its Fire TV video streaming devices four years ago, is now planning the release of its 4K Fire TV Cube, which combines Fire TV capabilities with Amazon Echo and acts as a TV control center for other devices. Fire TV Cube offers built-in Alexa and was designed with a “voice first” strategy to, as Amazon Fire TV vice president of product development Sandeep Gupta said, “highlight the use of voice.” Priced at $119, Fire TV Cube is the most expensive device in the segment and the sleekest. Continue reading Amazon Debuts 4K Fire TV Cube With Alexa-Centric Strategy

Google Starts Project to Develop App-Less Internet of Things

Google is attempting to create a new standard for the Internet of Things that will enable people to use any smart device without having to download a mobile app first. The project is called “The Physical Web,” and it is led by interaction and UX designer Scott Jenson. He envisions a world in which people can walk up to vending machines, bus stops, and future smart devices and use them immediately without apps. The new standard would be open to all companies manufacturing smart devices. Continue reading Google Starts Project to Develop App-Less Internet of Things

Google Limits Some Development on Chromecast and Android

Google is beginning to restrict developer access to Chromecast and the Android operating system. The company is disabling workarounds of its Chromecast streaming device and other app options on Android. The move may be bad news for developers as certain functions are no longer available, but it may be good news for consumers if the user experience becomes more refined and features less ads on the new Chromecast and maturing Android. Continue reading Google Limits Some Development on Chromecast and Android

Netflix Viewing Activity Is Largely Recommendation Driven

Netflix devotes significant resources in order to develop its rating and recommendation systems, which is a key component of the service. The company employs 800 engineers to operate the service. Netflix estimates that 75 percent of viewing activity is now recommendation driven. The company uses several types of customer data in order to create the personalized recommendations, and uses behavior of similar users to suggest preferences. Continue reading Netflix Viewing Activity Is Largely Recommendation Driven

Facebook Mobile Development More Attractive to Advertisers

Facebook’s growth in mobile advertising revenue contributed in part to a surprising second quarter return this year. The social network’s large user base and scalable mobile advertising platforms have become major attractions for advertisers. The company has been taking advertisers more seriously in ad platform development and is working closely with them to understand their needs. As a result, advertisers are becoming more comfortable with Facebook. Continue reading Facebook Mobile Development More Attractive to Advertisers

BBC Launches Research Collaboration in User Experience

The BBC announced on Thursday the BBC User Experience Research Partnership, a collaboration between BBC Research and Development and several universities, which involves research in User Experience and Human Computer Interaction. The initiative will develop pilot programs and prototypes, and will share its results. It also builds upon the BBC R&D’s strong record of collaboration, and focuses on strategies for the BBC and media industries. Continue reading BBC Launches Research Collaboration in User Experience