NBCU Testing Machine Learning Tool for Better Ad Placement

NBCUniversal introduced its Contextual Intelligence Platform, a machine learning-powered tool that places ads in the most relevant spots across its many media properties. The tool examines program scripts, closed captions, and visual descriptions of the program and ads to find the best moment for an advertiser’s spot. The tool also relies on proprietary algorithms to gauge the emotionality of each scene. NBCU is beta-testing the system with three to five advertisers, and plans to release it in early 2019. Continue reading NBCU Testing Machine Learning Tool for Better Ad Placement

Hulu to Update its Mobile Apps for Streaming Free TV Shows

Hulu announced on Wednesday that it would update its streaming video mobile apps to allow users to view entire episodes of certain television shows, even if the users are not premium Hulu Plus subscribers. Emulating its desktop version, the update will feature free episodes with advertisements spliced in. Free shows will first be available for Android, and later for iOS via a redesigned Hulu Plus iPhone and iPad app coming this summer. Hulu Plus now has 6 million subscribers. Continue reading Hulu to Update its Mobile Apps for Streaming Free TV Shows

CNN’s Interactive Product Offers News Viewers More Control

During its upfront presentation in New York last week, CNN introduced a live news service called Watch CNNx that allows viewers to choose content in real time. The service will be available on iPads and on TVs through set-top boxes later this year. Alongside the live CNN feed, CNNx offers a rundown of stories that appear on the right side of the screen, while a menu of digital features, including photo galleries, appear at the bottom. Additionally, CNN plans to use Flipboard’s display ad format on its applications. Continue reading CNN’s Interactive Product Offers News Viewers More Control

Tumblr Ad Deal with Viacom to Launch with MTV Movie Awards

Blogging site Tumblr, purchased last year by Yahoo for $1.1 billion, has announced its first TV ad partnership. The deal is with Viacom, which plans to pitch cobranded campaigns on Tumblr to marketers tied to programming for cable networks including CMT, Comedy Central, MTV, Nickelodeon, Spike, TV Land and VH1. Viacom will offer campaigns to marketers during the 2014 upfront season that will combine Tumblr’s ad products with content developed by Viacom. Continue reading Tumblr Ad Deal with Viacom to Launch with MTV Movie Awards

Facebook Pursues Agencies to Launch Video-Ad Business

If its large asking price is met, Facebook could turn its anticipated video-ad units into a more-than-$4 million daily business right from the start. While all the details are not yet finalized, Facebook has been trying to sell agencies on the idea, attempting to secure accounts for the first slots which are to be available in June or July, according to executives. While the price tag is a concern, there is also a question regarding the possible backlash from users. Continue reading Facebook Pursues Agencies to Launch Video-Ad Business