NBCUniversal to Launch Peacock Streaming Service in April

In April, NBCUniversal will introduce its streaming service, dubbed Peacock, and join the ranks of other streaming services to debut in the next few months. Apple TV+ will unveil November 1; Disney+ on November 12, and HBO Max from WarnerMedia, also in April. Peacock will have 15,000 hours of content on both its ad-supported and subscription-based services, including complete seasons of some of its most popular shows. In June, said a source, the company paid $500 million to regain rights to “The Office.” Continue reading NBCUniversal to Launch Peacock Streaming Service in April

Facebook Ad Campaigns to Carry Movie Reminders, Times

Facebook is introducing two new features in the U.S. and U.K. that will allow entertainment studios to post movie reminders and showtimes as standard components for ad buys on the platform’s News Feed. There will be no additional cost to include the new information. Since interest in many films is generated early when trailers and ads first appear, Facebook believes movie fans would be greatly served with reminders when those films hit theaters. Users tap the “Interested” button on the movie’s Facebook ad to register for the reminder. The notification arrives when the film launches, and includes a link for showtimes and purchasing tickets. Continue reading Facebook Ad Campaigns to Carry Movie Reminders, Times

Netflix Invests $520 Million to Make Three Big-Budget Films

According to sources, Netflix will spend $520+ million to make three movies, although none of them are likely to get a wide theatrical release. This month, Netflix committed almost $200 million to make the action movie “Red Notice,” with Dwayne Johnson, Ryan Reynolds and Gal Gadot. The company has stated that one-third of its 150 million subscribers are drawn to its movies, with TV accounting for the rest. New movie productions, it hopes, will help retain current viewers and attract new ones. Continue reading Netflix Invests $520 Million to Make Three Big-Budget Films

Studios Cater Blockbuster Advertising to Next-Gen Viewers

Hollywood studios have typically teed up blockbusters well in advance of their release dates. For example, Walt Disney Studios promoted “Tron: Legacy” for three years; Warner Bros. spent almost two years pushing “Godzilla” and Universal Pictures publicized “The Secret Life of Pets 2” for three years. Now, these biggest marketers, which spent $4+ billion annually in advertising, have narrowed the gap considerably — to as little as a few months for tentpole movies — to better respond to the expectation of on-demand content. Continue reading Studios Cater Blockbuster Advertising to Next-Gen Viewers

Universal’s Michael Wise Named Chair of ETC@USC Board

At its annual Studio Technology Leaders Dinner last night, The Entertainment Technology Center @ the University of Southern California (ETC) announced that Universal Filmed Entertainment Group CTO Michael Wise has been named the new chairman of ETC’s executive board of directors. ETC executive director & CEO Ken Williams opened the evening by introducing and congratulating Wise on his new leadership position on the board. Williams also took a moment to thank the outgoing chair and former CTO of 20th Century Fox Film Corporation, Hanno Basse, who has served as ETC’s executive board chair since December 2016. Continue reading Universal’s Michael Wise Named Chair of ETC@USC Board

VOD Platform Inks Licensing Deals With Hollywood Studios

Los Angeles-based startup ROW8 has signed licensing deals with Paramount Pictures, Sony Pictures Entertainment, Universal Pictures and Warner Bros. as part of its strategy to compete with transactional VOD offerings from the likes of Apple and Amazon. The streaming movie service, which launched last year with foreign and indie titles, is now targeting mainstream audiences with library titles and new releases from major Hollywood studios. It is taking an industry standard approach with $5.99 new-release rentals and $2.99-$3.99 catalog titles, but is also adding a feature that offers customers the ability to receive future credits for movie rentals they did not enjoy. Continue reading VOD Platform Inks Licensing Deals With Hollywood Studios

Netflix’s Release Models Are Challenging Hollywood Studios

If director Alfonso Cuarón’s “Roma” gets Netflix its first Best Picture nomination for the Oscars, much of the credit will go to Scott Stuber, who heads Netflix’s movie business. His mandate is to help Netflix loom as large in movies as it does in television, where it received 112 Emmy nominations this year, the most of any network. Netflix is spending big on its Academy Awards campaign for “Roma,” and studios are worried that Netflix’s move into features might lead viewers to avoid movie theaters altogether. Continue reading Netflix’s Release Models Are Challenging Hollywood Studios

Movies Anywhere Ends First Year With Six Million Downloads

Launched one year ago, Movies Anywhere, a Disney-owned app and service for movies in partnership with 20th Century Fox, Sony Pictures, Universal Pictures and Warner Bros., has six million users who have purchased more than 150 million movies. The most watched movie was Disney-Pixar’s “Coco.” Among the six million downloaded apps, Movies Anywhere has 5.8 million user accounts, which have watched 16 million hours in the first year. Although those numbers are miniscule compared to Netflix, they also show robust growth. Continue reading Movies Anywhere Ends First Year With Six Million Downloads

ETC Celebrates 25th Anniversary With Studio Tech Leaders

On June 26th at USC’s Town & Gown, ETC@USC convened its annual dinner with studio technology leaders that celebrated the think tank’s 25th anniversary, and honored Dean Elizabeth Daley with the Bob Lambert Technology Leadership Award. The event was presented by Western Digital, with supporting sponsors Equinix and Salesforce, and featured a panel discussion with the technology leaders of 20th Century Fox, Marvel Studios, Paramount Pictures, Sony Pictures Entertainment, Universal Pictures and Warner Bros. Continue reading ETC Celebrates 25th Anniversary With Studio Tech Leaders

NAB 2018: Potential Impact of AI on Storytelling, Moviemaking

Do Androids dream of making movies? That was the provocative question posed in a conversation at the Future of Cinema conference track at NAB. Universal Pictures head of creative technologies Annie Chang led a discussion with ETC@USC data scientist Yves Bergquist, who is also chief executive of the AI firm Novamente, and IBM Watson Media senior product manager David Kulczar. Bergquist began with the definition of AI: “the design of optimal behavior of agents in known or unknown computable environments.” Continue reading NAB 2018: Potential Impact of AI on Storytelling, Moviemaking

UPDATE: FandangoNOW Joins Movies Anywhere Ecosystem

Yesterday we reported that FandangoNOW had become the latest retailer to join the Movies Anywhere digital ecosystem. FandangoNOW is the fifth participating retailer, joining iTunes, Amazon Prime Video, Google Play and Vudu. While the announcement was accurate, we mistakenly suggested that Movies Anywhere is a Disney-branded service. While Movies Anywhere is owned by Disney, and some of its underlying tech was developed for the previous Disney Movies Anywhere platform, it should be clarified that the current Movies Anywhere is jointly controlled by five studios: Fox, Sony, Universal, Warner Bros. and Disney. Continue reading UPDATE: FandangoNOW Joins Movies Anywhere Ecosystem

At CES 2018, Fox Innovation Lab Highlights Movies Anywhere

During CES 2018, the Fox Innovation Lab unveiled a VR experience tied to director Wes Anderson’s upcoming “Isle of Dogs” and discussed the newly launched Movies Anywhere. The VR experience, which features the voices of actors Bryan Cranston, Scarlett Johansson and Jeff Goldblum, will be unveiled later this month tied to the Sundance Film Festival and initially for Google Daydream VR headsets. At CES, some of the executives for the Disney-owned Movies Anywhere were available to discuss the digital locker service. Continue reading At CES 2018, Fox Innovation Lab Highlights Movies Anywhere

HBO Experiments with Branching Narrative TV Series and App

Against the backdrop of eroding live TV viewership and the expansion of video games and Web video, acclaimed filmmaker Steven Soderbergh (“Traffic,” “The Knick”) has directed “Mosaic,” an interactive series with branching narratives. Co-developed by Soderbergh and former Universal Pictures head Casey Silver with screenwriter Ed Solomon, “Mosaic” is a multi-episodic mystery that allows audiences to choose the story threads they experience. The series is now available for free download from Android and Apple stores and for viewing with Apple TV. Continue reading HBO Experiments with Branching Narrative TV Series and App

Hollywood Studios Join Disney for Movies Anywhere Service

While a formal announcement is pending, insiders report that 20th Century Fox, Warner Bros. and Universal Pictures are among the Hollywood studios that will be joining Disney’s Movies Anywhere service, which enables consumers to purchase movies from authenticated platforms — including Amazon Video, Fios by Verizon, Google Play, iTunes, Microsoft and Vudu — and store them in a digital locker so that they can be viewed on multiple devices. Disney Movies Anywhere, powered by KeyChest storage technology, was first introduced in 2014 when other studios were supporting the UltraViolet format. Continue reading Hollywood Studios Join Disney for Movies Anywhere Service

Spencer Stephens Honored With ETC Tech Leadership Award

The Entertainment Technology Center at the University of Southern California held its 2017 Studio Technology Leaders Dinner at NeueHouse in Hollywood. Sponsored by Western Digital, HGST and Equinix, the event honored former Sony Pictures CTO Spencer Stephens with the Bob Lambert Technology Leadership Award. The evening featured a panel of studio execs discussing new directions in film production, and a screening of “Wonder Buffalo,” the third R&D short produced under the auspices of ETC@USC’s Project Cloud to explore and test next-generation production processes.  Continue reading Spencer Stephens Honored With ETC Tech Leadership Award

Page 1 of 3123