Blake Ross, Facebook’s director of product, recently announced he’d be leaving the company. He posted a goodbye letter on his profile page saying, in essence, that he was leaving the company because youngsters no longer think the social network is cool. While there was an air of humor to his post, it also had some truth to it. He’s since taken down the letter, claiming it was posted publicly by accident. Continue reading Facebook No Longer the Social Network Du Jour for Teens?

“American Idol” has begun using Twitter as a platform through which to take instant audience polls. Using two possible hashtags per question, those in the audience can respond to network inquiries like: Do you agree with the judges tonight? Once the answers are submitted, Fox and partner FremantleMedia will update a graphic almost instantaneously as results come in, creating a live tug of war. Continue reading American Idol Adds New Twitter Fan Meter for Live Polling

Yahoo has redesigned its homepage with a greater focus on becoming “more intuitive and personal,” according to CEO Marissa Mayer. The redesign keeps Yahoo’s core of Mail, News, Finance and Sports on the left side of the screen, but has given the logos new looks. The homepage also eliminated its old links-in-boxes format and has replaced it with an infinite scroll format. Mayer hopes the changes will help return the brand to its place as an online leader. Continue reading Yahoo Streamlines Social Sharing with Homepage Redesign

An online petition to the White House regarding the locking of mobile phones has gathered more than 100,000 signatures, the milestone at which the U.S. government is required to issue an official response. The petition is intended to make unlocking phones legal again. The signature-gathering campaign has largely generated followers via social networks including Twitter and Reddit. Continue reading Petition Hopes to Make Unlocking Cell Phones Legal Again

At New York City Fashion Week, clothing company Belstaff streamed its show live in order to engage with a wider range of fans, but also to gauge the popularity of certain items and to predict which might be hits in stores for the summer. Fashion houses are less exclusive about their products and are now ready and willing to showcase items by giving a front-row seat to fans and customers via the Web. Continue reading NY Fashion Week Offers Front Row Seat Via Live Streams

Twitter-owned video-sharing app Vine is designed for shooting and sharing short, looping clips with your friends. But what happens when those six-second snippets are delivered in succession to create a larger product? Film production company Oscilloscope is testing this approach by releasing its full-length feature film “It’s A Disaster” in short segments through the app. Continue reading New Film Premieres in Clips on Vine Video Sharing Service

According to Nielsen NRG’s 2012 American Moviegoing report, owners of wireless mobile devices go to movie theaters at a higher rate than the average cinema fan. The report also suggests that smartphone and tablet users spend more money on entertainment in general. Interestingly, about 30 percent of moviegoers explained that comments on social media sites had affected their choice of films to attend. Continue reading Nielsen Study Says Mobile Users Make Better Moviegoers

Twitter’s acquisition of Bluefin Labs will allow the social media giant to better understand and value promoted tweets. Bluefin Labs, an MIT startup, analyzes reactions to specific TV shows and advertisements by not just measuring how many people comment on a particular item, but also ranking the amplitude of the sentiment. By analyzing the effectiveness of television advertisements, Twitter can help companies create effective Twitter ads as well. Continue reading Twitter Acquires Bluefin Labs to Analyze Promoted Tweets

The 34-minute Super Bowl power outage caused a Twitter uproar, but while many fans used social media to make jokes, Oreo seized the opportunity to launch a viral marketing campaign. Oreo’s 15-person Super Bowl social media team reacted quickly to the blackout, tweeting an ad that read “Power Out? No problem.” The Tweet was accompanied by the image of a single Oreo in a half-blacked out setting with the caption, “You can still dunk in the dark.” Continue reading Oreo Goes Social for Spontaneous Super Bowl Advertising

Hackers have carried out a sophisticated attack on Twitter, prompting the company to release a statement explaining how its “investigation has thus far indicated that the attackers may have had access to limited user information — usernames, email addresses, session tokens and encrypted/salted versions of passwords — for approximately 250,000 users.” The nature of the attack suggests it could be part of a larger effort. Continue reading Twitter Hacked: 250,000 Users Affected by Recent Attack

Early numbers indicate that last night’s Super Bowl between the Baltimore Ravens and San Francisco 49ers broadcast on CBS set new records for number of TV viewers and amount of social activity on Facebook and Twitter. Interestingly, the two events that triggered the greatest number of Tweets did not involve the teams or players, but rather Beyonce’s halftime show and the partial blackout during the third quarter. Continue reading Super Bowl Sets New Records for Viewing and Social Activity

A recent survey suggest that while six out of 10 small business owners say they believe social media tools are valuable to their company’s growth, just three percent of the 835 surveyed believe Twitter has the most potential to help the company. Twitter faces challenges convincing small business owners of the advantages of using the short-messaging system to reach customers and expand their brands. Continue reading Small Businesses See More Potential in LinkedIn Than Twitter

Twitter is getting ready to launch its advertising API sometime in the first quarter. Many have speculated that 2013 would be the year that the social network would reach the $1 billion mark in advertising revenue. The introduction of mass-market advertising could help achieve this milestone. The API will target large advertisers and their agencies by providing the opportunity to launch scaled-up campaigns across Twitter. Continue reading Sources Indicate Twitter is Ready to Launch Advertising API

Twitter recently acquired Vine, an easy-to-use new app that allows users to share six-second looping video creations with friends on social networks. “Instead of the standard video-sharing experience, you record videos by holding your finger on the screen. By lifting your finger, you can momentarily pause the recording, making it possible to create a miniature narrative out of multiple scenes,” explains Wired. Continue reading Twitter Acquires Vine, Hopes To Spark More Video Sharing

Facebook’s new Graph Search feature may benefit from upcoming upgrades. When Graph Search was first released, the feature relied primarily on “likes” and check-ins to provide results, but these are ineffective tools since most people do not check-in when they go to places they like, and others like pages ironically rather than honestly. But bringing in further analysis of comments of posts could help improve the accuracy of Graph Search. Continue reading Facebook: Struggling Graph Search Feature May Be Improved