Intel confirmed rumors that it was pursuing Internet TV when VP Eric Huggers announced last week that the company had been negotiating with content companies and would launch a set-top box and new platform by the end of the year. While skepticism has resulted from lack of concrete details, the prospect of a chipmaker competing with top cable giants, and the industry’s history of failed attempts — Intel could still become the company to finally crack Internet TV. Continue reading Will Intel Be the One that Finally Delivers Internet TV?

Machinima is one of the largest online video producers. Content on its online channels were viewed more than 20 billion times in 2012. In December alone, Machinima-related properties had 2.6 billion views from 262 million unique viewers. And during the 2012 E3 videogame convention, it earned 14.4 million unique views on just one day; 455 million views during the week. Continue reading Is Machinima Approach to Online Video the Future of TV?

The Web series “Video Game High School” (“VGHS”) premiered on YouTube in May of 2012 and became a meteoric success. The series subsequently earned sponsorships from Sony and Monster Energy Drinks, and is now available on Netflix. Season Two of the critically-acclaimed series, currently in production, raised more than $808,000 on Kickstarter and could end up becoming the model for future online series. Continue reading Successful YouTube Show May Serve as Model for Web Series

Netflix bought the original drama “House of Cards” in 2011, committing to two seasons of the then not-yet-filmed show directed by David Fincher and starring Kevin Spacey. The purchase also earned the streaming company headlines as it placed Netflix into a high profile role typically occupied by the likes of HBO. But while Netflix claims its online programming to be commercial free, it is not without advertising. Continue reading Heavy Product Placement for Commercial-Free Online TV

Speaking at the D:Dive Into Media conference, Erik Huggers, corporate vice president and general manager for Intel Media, confirmed the rumors that Intel will be making moves into the set-top/TV provider business. “We have been working for around a year now to setup Intel Media — it’s a new division that includes a lot of people from outside of the company,” explained Huggers. Continue reading Intel Plans to Offer Internet-Based TV Streaming Product

Hulu Plus in Japan plans to premiere an upcoming movie via its streaming site prior to the film’s theatrical release. “Sougen no isu (A Chair on the Plains)” will be available February 19th on Hulu, four days ahead of its launch in theaters. However, the film will only be available on the site during a three-hour window for the first 1,000 viewers. Those not quick enough to access the full-length stream will be able to watch trailers and clips. Continue reading Hulu Plus in Japan to Stream Film Before Theatrical Release

Zynga social game “FarmVille” is getting its own half-hour animated TV series. The news follows Rovio’s announcement that it plans to release short, animated episodes this spring based on its popular “Angry Birds” game characters. “Together, the shows will test whether addictive video games with thin plots can translate into enjoyable programming for children,” suggests Quartz. Continue reading Two Popular Video Games Announce Plans for Animated Shows

Computer-driven targeted TV advertising could allow advertisements to reach 18 percent more consumers than traditional television advertising, according to researchers at AT&T Labs. The study used viewing information from cable boxes to determine what demographics watch what shows, and at what times of day. The study then analyzed different advertising patterns for a car manufacturer and a retirement planning/investing firm. Continue reading Targeted TV Ad Model: Road to More Effective Advertising?

Traditional television viewing continues its decline, according to new charts published by Morgan Stanley analyst Benjamin Swinburne and his team. The charts show the “long, slow decline of old-fashioned broadcast and cable TV, and the number of ad dollars chasing the dinosaur medium,” writes Business Insider. According to the numbers, there has been a 50 percent decline in broadcast TV audience ratings since 2002. Continue reading Is Decline of Broadcast TV to Blame for High Cable Bills?

Sunday’s collection of Super Bowl ads failed to impress advertising columnist Stuart Elliott. “The commercials that CBS broadcast nationally during the game were, by and large, disappointing,” he writes. “They represented a missed opportunity for marketers and agencies to demonstrate that they had at least some understanding of how contemporary consumers think and behave.” Continue reading Super Bowl Ads: Too Much of Vintage Vibe and Tired Tactics?

Early numbers indicate that last night’s Super Bowl between the Baltimore Ravens and San Francisco 49ers broadcast on CBS set new records for number of TV viewers and amount of social activity on Facebook and Twitter. Interestingly, the two events that triggered the greatest number of Tweets did not involve the teams or players, but rather Beyonce’s halftime show and the partial blackout during the third quarter. Continue reading Super Bowl Sets New Records for Viewing and Social Activity

UK pay TV company BSkyB will begin offering its Sky Sports content on a per-day basis for people interested in watching a particular event, or in sampling programming on Sky Sports. Customers can pay £9.99 ($15.80) for 24 hours of Sky Sports coverage. “This will mark the first time that consumers will be able to watch BSkyB’s premium sports content on a pay-as-you go basis without a pay TV subscription,” notes The Hollywood Reporter. Continue reading BSkyB to Offer Sky Sports Access on Per Day Basis Online

Apple is in negotiations to carry Time Warner’s HBO GO app on its Apple TV by mid-2013, say two people familiar with the matter. Apple’s $99 set-top device already streams content from Netflix and Hulu Plus. With the addition of HBO GO, the STB could better compete with video-delivery devices such as Roku and Microsoft Xbox (which already have the HBO service). Continue reading Insiders Suggest HBO GO Could Be on Apple TV by Mid-Year

Video ad company FreeWheel announced DirecTV as a new client last week. The satellite TV giant chose to work with “the startup to improve monetization on new digital platforms, and has taken an equity stake in FreeWheel to help make it happen,” writes TechCrunch. DirecTV — and other cable, satellite and telco companies — are making investments in services that promote TV Everywhere. Continue reading DirecTV Hires FreeWheel, Hopes to Monetize Digital Content

Amazon Studios announced last week that it has selected its first five pilots for children’s shows. Angela Santomero, the creator of “Blue’s Clues” is behind one, and the Jim Henson company is behind another. The remaining three include a series based on “The Wizard of Oz,” a science-based series from creator J.J. Johnson, and “Tumbleaf,” created by Drew Hodges and Bix Pix Studios. User feedback will help determine which shows will have a future. Continue reading Amazon Studios Expands its Reach with Children’s Offerings