Amazon Advertising Rates, Revenues Jump Due to COVID-19

The surge in online shopping due to COVID-19 allowed e-commerce giant Amazon to raise its advertising rates in May 50+ percent from a year earlier. The leap, as reported by Marketplace Pulse, is more grist for lawmakers trying to require Amazon to pay higher taxes. Amazon is expected to reap about $578 billion this year, according to eMarketer. The increased competition is leading even big brands like Procter & Gamble and Clorox to spend “billion-dollar advertising budgets” on Amazon to fend off smaller rivals. Continue reading Amazon Advertising Rates, Revenues Jump Due to COVID-19

European Union Plans Framework for Secure Digital Identities

The European Commission, the executive branch of the European Union, announced a proposal yesterday to create a European Digital Identity system that would “be available to all EU citizens, residents and businesses in the EU.” The goal is to enable citizens who are interested “to prove their identity and share electronic documents from their European Digital Identity wallets with the click of a button on their phone.” In addition, these citizens would “be able to access online services with their national digital identification,” that would be recognized throughout European Union’s Member States. Continue reading European Union Plans Framework for Secure Digital Identities

Amazon Wins Appeal Against European Commission Decision

A European Union court struck down a 2017 European Commission decision ordering Amazon to pay $300 million (250 million Euros) in taxes, saying that regulators failed to prove the company had an illegal advantage and that its analysis was “incorrect in several respects.” The Commission’s executive vice president Margrethe Vestager has spearheaded a campaign against several Big Tech companies, including Apple and Google. It was her second recent defeat after the General Court overturned a 2016 decision against Apple. Continue reading Amazon Wins Appeal Against European Commission Decision

Maryland Becomes First State to Tax Big Tech on Digital Ads

The state of Maryland has taken a groundbreaking step, with its State Senate voting to approve the first U.S. tax on revenue from digital ads sold by Amazon, Facebook, Google and other major technology companies. The Senate had to override the governor’s veto to pass the measure, after its House of Delegates gave the law the greenlight. The new law is expected to generate an estimated $250 million in the first year, with money going to that state’s schools. Connecticut and Indiana have introduced similar bills to tax Big Tech companies. Continue reading Maryland Becomes First State to Tax Big Tech on Digital Ads

Australia Proposes Google, Facebook Pay for News Content

Australia is introducing a law that would make Google, Facebook and possibly other tech companies pay news publishers for their content. In response, Google threatened to remove its search engine from the country, fearing the law would set a dangerous precedent. Australian prime minister Scott Morrison said the country’s lawmakers will not respond to threats. News makes up 12.5 percent of Google searches there. In France, meanwhile, Google inked a deal with that country’s media publishers to negotiate individual license agreements. Continue reading Australia Proposes Google, Facebook Pay for News Content

Canadian Law Would Impose Levy on All Streaming Services

Canada would like to levy a portion of online streaming services’ revenue to help fund domestic TV and music production. Netflix, Amazon Prime Video, Disney+ and others would be required to meet Canadian benchmarks, such as more content to serve its French-speaking and indigenous populations. According to Canada’s broadcast regulator, streaming services’ annual revenue is about $5 billion in Canadian dollars or $3.77 billion U.S. Canada seeks “nearly C$1 billion” a year from streaming services. Continue reading Canadian Law Would Impose Levy on All Streaming Services

AMD Acquires Xilinx: Opens Door for 5G, Data Center Chips

Advanced Micro Devices (AMD) agreed to pay $35 billion in stock to acquire Xilinx, which will enable it to diversify into chips for 5G wireless communications and automotive electronics. The company, which has some of the strongest sales in its 51-year history, has traditionally been Intel’s rival for computer chips. With Xilnix, AMD could also provide components for data centers and compete with Nvidia in that space. The all-stock deal is still topped by Nvidia’s plan to purchase UK chipmaker Arm for $40 billion. Continue reading AMD Acquires Xilinx: Opens Door for 5G, Data Center Chips

European Union Court Overturns 2016 Decision Against Apple

The European Union overturned a 2016 decision that ordered Apple to make good on $14.9 billion in unpaid taxes to Ireland. Apple selecting Ireland as its European base to avoid taxation was the genesis that eventually led to the decision. The European Commission’s top antitrust regulator Margrethe Vestager accused the arrangement of being an illegal subsidy not available to Apple’s rivals and demanded that Ireland recover 10 years of back taxes. Amazon and Google have pending court appeals to overturn similar EU decisions. Continue reading European Union Court Overturns 2016 Decision Against Apple

President Orders Investigation of Foreign Taxes on U.S. Firms

The Trump administration stated that it will open an investigation into digital taxes levied by foreign governments on American commerce. U.S. technology companies such as eBay and Google, among others, are most likely to be impacted. U.S. Trade Representative Robert Lighthizer will conduct the investigation into the European Union as well as Austria, Brazil, Britain, the Czech Republic, India, Indonesia, Italy, Spain and Turkey.  The investigation takes place amid ongoing global negotiations for a consensus solution. Continue reading President Orders Investigation of Foreign Taxes on U.S. Firms

Europe’s Antitrust Chief Aims to Keep Pressure on Big Tech

In her five-year tenure, European Commission head of the antitrust division Margrethe Vestager fined Google more than $9 billion and required Apple to pay $14.5 billion in back taxes. But she still has a dark view of the landscape, saying that, “in the last five years, some of the darker sides of digital technologies have become visible.” She has been appointed to an unprecedented second term and has been given expanded power regarding EU digital policy, and has already revealed an agenda that includes making sure that major technology companies pay more taxes in Europe. Continue reading Europe’s Antitrust Chief Aims to Keep Pressure on Big Tech

Alibaba’s Singles Day Reaps $38.3B, Dwarfing Black Friday

On November 11, Chinese e-commerce giant Alibaba brought in nearly $38.3 billion worth of goods in the 24-hour period known in that country as Singles Day. That surpasses last year’s Singles Day that bought in $30.8 billion. Both figures dwarf the numbers for Black Friday, the massive commercial day-after-Thanksgiving sale in the U.S. Alibaba invented Singles Day ten years ago and, since then, has become a tech giant along the line of Amazon or Alphabet. China also has become wealthier and more digitally connected. Continue reading Alibaba’s Singles Day Reaps $38.3B, Dwarfing Black Friday

OECD Aims to Regulate Where Online Companies Pay Taxes

The Organization for Economic Cooperation and Development (OECD) has devised a proposal to prevent digital giants such as Amazon, Apple and Facebook from avoiding paying taxes. The proposal, which would allow countries to tax such big multinational firms even if they did not operate there, would enable new taxes on all kinds of multinational companies — not just tech firms — that operate online. As of now, many of these digital companies avoid heavier taxes by moving profits to countries with low tax rates. Continue reading OECD Aims to Regulate Where Online Companies Pay Taxes

Incoming EU Commissioners Plan Tax for Digital Companies

Impatient with the slow pace of overhauling corporate taxation to better represent the real profits of international digital companies, European Union commissioners propose that the EU agree on a tax if no global decision is reached by end of 2020. Up until now, individual countries have crafted different approaches to taxation. In France, former digital affairs minister Mounir Mahjoubi said he may file an amendment to a budget bill forcing these same Internet behemoths to reveal how much profit they make in the country. Continue reading Incoming EU Commissioners Plan Tax for Digital Companies

U.S. and France Ink Agreement on Digital Tax of Net Giants

The U.S. and France agreed to a 3 percent French tax to be applied to services from large Internet companies. The agreement specifies that France will repay these companies the difference between its digital tax and the taxes currently under development at the Organization for Economic Cooperation and Development (OECD). French President Emmanuel Macron, at a joint press conference with President Donald Trump, said they had reached a “good agreement,” but that he prefers international taxes on digital services. Continue reading U.S. and France Ink Agreement on Digital Tax of Net Giants

Microsoft Experiences Robust Growth With Intelligent Cloud

Much of the focus has been on Amazon, Facebook and Google in recent weeks, obscuring the fact that Microsoft is in fact the largest tech company and the largest publicly traded company, with a market capitalization if $1+ trillion. Its quiet success continued with the company’s latest quarterly report indicating sales grew 12 percent to $33.7 billion. The company also enjoyed $13.2 billion in profits in the same quarter, in part due to $2.6 billion in one-time tax benefits and inked its “largest commercial deal ever” with AT&T. Continue reading Microsoft Experiences Robust Growth With Intelligent Cloud

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