Netflix, which makes almost $16 billion in annual revenue from its 158 million global subscribers, prides itself on being free of advertising. But the company also is $12 billion in debt and facing increasing competition in the streaming video sector from rivals including Apple and The Walt Disney Company. According to eMarketer, Netflix’s “days at the top may be numbered,” and many experts believe that Netflix will eventually have to turn to advertising. Even without ads, however, Netflix is increasing brand engagement. Continue reading Netflix Still Avoids Ads, But Heats Up Its Brand Partnerships

For the first time, Netflix released subscription details and numbers for global regions, including Asia, Europe and Latin America. The company stated in October that it would begin to release this information. It comes after another first: Netflix’s loss of U.S. subscribers — 126,000, to be exact — in Q2 2019. With 60 million Netflix subscribers in the U.S., Netflix appears to have saturated the U.S. market, which is valued at $9 billion annually, making its focus on global markets more crucial. Continue reading Netflix Targets International Markets as U.S. Growth Slows

A recent Ericsson Mobility Report reveals that there has been a 68 percent increase worldwide in mobile data traffic and that it is expected to continue to grow with the adoption of 5G and increased expansion of 4G mobile networks. Ericsson predicts that, by the end of 2025, there will be 2.6 billion 5G subscriptions, accounting for 65 percent of the world’s population and generating 45 percent of the globe’s total mobile data traffic. In related news, AT&T rolled out low-band 5G service to customers in 10 cities. Continue reading Ericsson Projects Global Mobile Data Traffic to Soar with 5G

Netflix started a global test of a new feature — dubbed Watch Now — that allows users to skip browsing titles and begin streaming immediately. The new feature will appear as a button on the profile selection page that opens when the Netflix app launches on a smart TV or streaming device. Netflix is well known for testing features with specific local markets, device categories or audiences. Watch Now is being tested for a month or two with a small worldwide audience on TVs and TV-connected devices including Roku and Fire TV. Continue reading Netflix Tests Feature to Skip Browsing and Begin Streaming

After years of development, direct-to-consumer streaming is poised to actively provide new choices for how the world consumes entertainment content. While it started as a response to the one-size-fits-all model offered by cable companies, it now offers choice of separate walled gardens, each with a different gate. Aggregators in the streaming space are quickly bulking up to what traditional providers charge based on the cost of channel acquisition. To some consumers this will seem like déjà vu. Others will choose carefully among the direct offerings to customize the content entering their world.  Continue reading CES: Streaming Digital Citizenship as a Societal Experiment

Amazon has inked an exclusive license for “Tala’s World,” a seven-episode young adult adventure series produced by audio startup Xandra, which has produced Alexa skills for HBO, Sesame Workshop and Ubisoft. In the new adventure series, listeners help elf-like character Blobby find his missing best friend Tala by making decisions, collecting clues, and interrogating suspects. Available exclusively on Alexa, Amazon recently released the first episode and plans to release the second episode on December 13. Continue reading Amazon Licenses Original Interactive Audio Series for Alexa

It’s almost a new year and a whole new crop of technology is about to introduce a phase change into our collective psyche. It’s time to reflect before we dive into the shameless and enthusiastic possibilities it portends. Let’s take a moment to muse about our new realities. With 5G no doubt to be pervasive at CES 2020 next month, some of the new effects of the streaming marketplace will soon be apparent to the consumer. As each entertainment giant introduces new streaming services at what appears to be astounding value, when cobbled together they increasingly grow to approximate a consumer’s old aggregated service bill from a cable provider.  Continue reading CES: Anticipating New Era of Streaming Digital Citizenship

The Paris Theater has, for decades, been a cherished movie venue in New York City. Many mourned its August closure as the last surviving single-screen theater in the city. But now Netflix has come to the rescue, reopening it this month as a hub for premieres, screenings and special events. Netflix held its theatrical run of director Noah Baumbach’s “Marriage Story” there earlier this month. Having its own theater will make it easier for Netflix to arrange Oscar-qualifying theatrical releases of its movies. Continue reading Netflix Reopens Beloved Shuttered Theater in New York City

Gaming is available across multiple devices (such as consoles, phones, tablets, PCs) and numerous services, including Google Stadia and Microsoft Project xCloud, and subscription mobile gaming from Apple and Google. Most of the latest offerings have involved software and services, with new hardware releases expected for next year. For the holidays, a Microsoft Xbox One or Sony PlayStation 4 are good choices; the latest models, with better graphics and more storage than the 2013 versions, will go as low as $150 and $200, respectively, on Black Friday. Meanwhile, streaming services are improving and may replace the need for consoles among some gamers. Continue reading Google Stadia, Microsoft xCloud Advance Game Streaming

Research firm MoffettNathanson estimated that, at the end of Q3 2019, Hulu with Live TV added about 400,000 paying subscribers for a total of 2.7 million, taking first place as the biggest virtual pay TV service. It edged out Dish Network’s Sling TV, the long-time leader in digital pay TV, with 2.69 million subscribers signed up for its “relatively low cost” packages. It gained 214,000 subscribers in the same period. Meanwhile, YouTube added 200,000 customers in Q3 for a total of 1.6 million subscribers. Continue reading Hulu, Sling TV and YouTube Lead the Digital Pay TV Market

According to sources, Apple, in a bid to gain more subscribers, plans to bundle its paid Internet services, including Apple News+, Apple TV+ and Apple Music, as early as 2020. Apple included a proviso in its recently inked media deals that allows it to bundle the News+ service with other paid digital content. Debuted in March, Apple News+ is a $10 per month subscription service that provides access to many publications, splitting the revenue in half with the newspaper and magazine publishers. The Apple TV+ streaming video service launched earlier this month. Continue reading Apple to Bundle News+, TV+, Music as Early as Next Year

HBO, Netflix and major cable companies have joined forces to crack down on password sharing. The group is discussing ways to close that loophole, which, with piracy, is costing them a projected $6.6 billion in lost revenue this year. According to sources, among the potential measures are to require customers to periodically change their passwords, or to text codes to subscribers’ phones that they’d need to enter. Another option would be to make rules on devices that can be used to access a subscription outside the home. Continue reading Pay TV and Cable Companies Aim To Limit Password Sharing

In advance of the debut of Disney+ on November 12, Netflix chief executive Reed Hastings said he admires Disney and plans to subscribe to the new service. In addition to last week’s Apple TV+ launch, WarnerMedia’s HBO Max and NBCUniversal’s Peacock are also set to debut in 2020. Hastings noted that Netflix has always faced streaming competition with YouTube, Hulu and Amazon Prime Video. Predicting that consumers will subscribe to multiple services, he said time spent on each service is the new metric. Continue reading Netflix Preps For the Onslaught of New Streaming Services

Discovery Inc. revealed yesterday that it is considering a streaming service that would directly offer content from its collection of television channels to U.S. viewers. The company envisions “an opportunity to take content on a broader basis to mount an attack on those who are not existing cable subscribers,” explained CEO David Zaslav during Thursday’s earnings call with Wall Street analysts. Discovery is considering “aggregating all of our content in the U.S. and having something that looks very different.” Such a move would mark a major shift for Discovery, which has been comparatively cautious in providing content to consumers without cable subs. Continue reading Discovery May Target Cord Cutters with Streaming Service

Streaming services have operated worldwide, largely untouched by local censorship laws. As Netflix expands, however, it’s starting to encounter local sensitivities. So far, the company has experienced the impact of local laws in Turkey, India and Saudi Arabia. In its 2018 annual report, among business risks, Netflix listed “censorship” and “the need to adapt our content and users interfaces for specific cultural and language differences.” But with subscriber growth plateaued at home, Netflix must seek expansion abroad. Continue reading Netflix Seeks Growth Abroad, Bumps into Local Censorship