ETC Seeks Project Director for Production in the Cloud Initiative

The Entertainment Technology Center @ The University of Southern California (ETC) is seeking a project director to oversee its existing Production in the Cloud initiative, as well as develop and lead new initiatives in the media & entertainment space. The project director will work with studio executives and key technology and services providers to advance production methodology for creative content and delivery. The position is a 50 percent project consultancy. The full job description is available on ETCentric. Interested candidates should contact Edie Meadows at ETC. Continue reading ETC Seeks Project Director for Production in the Cloud Initiative

IEEE Publishes First Draft Guidelines for ‘Ethically Aligned’ AI

The IEEE just published the first version of a 136-page document that it hopes will help technologists build ethically designed AI systems that can benefit humanity and avoid the pitfalls inherent in the new field. Ethics, says the IEEE, is something that technologists should consider when building autonomous systems, and it lists recommendations in the new document, titled “Ethically Aligned Design,” which are based on the input of more than 100 specialists in AI, law, ethics, philosophy and policy. Continue reading IEEE Publishes First Draft Guidelines for ‘Ethically Aligned’ AI

Bluetooth 5 Aims to Increase Speed, Reliability of IoT Devices

With the launch of Bluetooth 5, Internet connectivity is expected to be greatly improved. According to the Bluetooth SIG, which oversees the standard first announced earlier in 2016, Bluetooth 5, in its low-energy format, will enjoy twice the speed and up to four times the distance of today’s version. Manufacturers are just beginning to develop Bluetooth 5-compliant devices, which will be introduced into the market in the next two to six months, with the added prediction that “major products” could debut by the end of 2017. Continue reading Bluetooth 5 Aims to Increase Speed, Reliability of IoT Devices

VR Headset Makers Launch Global Virtual Reality Association

The Global Virtual Reality Association (GVRA) was officially announced on Wednesday. This group is groundbreaking in that its founding members include many of the major competing VR headset manufacturers that have been the focus of so much press attention over the last year: Acer Starbreeze, Google, HTC Vive, Facebook’s Oculus, Samsung and Sony Interactive Entertainment. GVRA states on its website that “while seeking to educate consumers, governments, and industry about VR’s potential, the association wants to get ahead of challenges with developing and deploying the technology responsibly.” Continue reading VR Headset Makers Launch Global Virtual Reality Association

Tech Behemoths Establish Partnership on Artificial Intelligence

Amazon, Facebook, Google, IBM and Microsoft established the Partnership on AI to create ground rules for protecting people and their jobs in the face of rapidly expanding artificial intelligence. The organization is also intended to address the public’s concern about increasingly capable machines, and corporations’ worries about potential government regulation. One of the organization’s first efforts was to agree upon and then issue basic ethical standards for development and research in artificial intelligence. Continue reading Tech Behemoths Establish Partnership on Artificial Intelligence

FCC Pushes for 5G Standards with Emphasis on Cybersecurity

FCC chairman Tom Wheeler is reminding the tech industry that cybersecurity standards should be a significant consideration while moving forward with the development of 5G wireless Internet. Last week, the FCC published a request “for comment on a new set of proposed 5G rules to the Federal Register focused on adding specific ‘performance requirements’ for developers of example Internet-connected devices,” reports FedScoop. Companies interested in a license to access 5G spectrum will need to comply with the new requirements, which will include network security plans. Continue reading FCC Pushes for 5G Standards with Emphasis on Cybersecurity

Advanced Wireless Research Initiative to Develop 5G Networks

The Obama administration has announced its Advanced Wireless Research Initiative, a government-funded $400 million seven-year project aimed at developing 5G wireless networking technology, with speeds 100 times faster than today’s 4G and LTE networks. As stated, the project also wants to “maintain U.S. leadership and win the next generation of mobile technology.” The National Science Foundation will lead the project, and other commercial partners including Samsung and carriers will participate. Continue reading Advanced Wireless Research Initiative to Develop 5G Networks

Tech Firms Launch New Foundation to Create IoT Standards

Tech companies including Cisco, Intel, Microsoft, Qualcomm and Samsung have formed a new group with plans to develop standards for the burgeoning Internet of Things industry. The Open Connectivity Foundation (OCF) is charged with creating “IoT solutions and devices that work seamlessly together.” (OCF will replace the Open Interconnect Consortium that was formed in 2014.) “We believe that fragmentation is the enemy of IoT,” said Qualcomm exec Michael Wallace. Other founding members include ARRIS, CableLabs, Electrolux and GE Digital. Continue reading Tech Firms Launch New Foundation to Create IoT Standards

Internet of Things: Five Years of Chaos as Verticals Emerge

When SIGFOX executive Thomas Nicholls thinks about the Internet of Things, he sees its greatest strength as being similar to one of Superman’s powers. “Superman could hear a call for help through walls and at a far distance,” he said. “That’s what IoT is. It’s about enabling us to know what’s happening in the physical world and respond. And it will change and disrupt all industries.” In a CES discussion moderated by Mobile Ecosystem Forum executive Rick Fant, participants predicted that IoT is about to shift into high gear. Continue reading Internet of Things: Five Years of Chaos as Verticals Emerge

CES 2016: First Public Demo of ATSC 3.0 Standards for UHD

The Advanced Television System Committee’s ATSC 3.0 standards for 4K are expected to be finalized this year, and CES attendees in Las Vegas can get an early look at 4K Ultra HD over broadcast television. LG and Samsung are sponsoring two local TV stations (independent KHMP and NBC-affiliated KSNV, respectively) playing 4K content on display at this week’s conference. This marks the first major public demonstration of the ATSC 3.0 transmission system, designed for improved broadcast signals of 4K Ultra HD TV, mobile TV and interactive content. Continue reading CES 2016: First Public Demo of ATSC 3.0 Standards for UHD

Boon for 4K: HEVC Advance Lowers Video Licensing Rates

The prospects of 4K video have brightened. That’s because the HEVC Advance group that licenses the H.265/HEVC video format enabling 4K’s higher data rate to traverse through existing pipes just adjusted its royalty rates. Up until now, the group wanted steep rates, even from free outlets, and without a cap. With the new, revamped licensing scheme, HEVC Advance not only cuts rates in half but sets a yearly cap between $2.5 million to $40 million per year, depending on the service or device type. Continue reading Boon for 4K: HEVC Advance Lowers Video Licensing Rates

CES 2016: Sensors Connect Wearables, the Internet of Things

In China, parents strap “children’s watches” on their offspring to track their movements and sound the alarm if the child leaves the schoolyard. Sensors will soon be able to tell if grandma has fallen down in the living room, and smart fabrics, with embedded sensors, will soon be assisting patients, soldiers and first responders. Just a couple of years ago, wearables were just fitness trackers and smartwatches. At CES 2016, we’ll see the sensors that power wearables expand as engines to the Internet of Things. Continue reading CES 2016: Sensors Connect Wearables, the Internet of Things

CES: Emerging Opportunities and Equally Growing Risk of IoT

The Internet of Things will grow larger once again at CES 2016 with both incremental and innovative advances in objects, systems and simplicity, but for the entertainment industry the past year should also serve as a cautionary tale. Smart home sensors that track and analyze movements to enable new levels of seamless interaction will impact both the home and the world at large. Security will likely become an increasing concern as the infrastructure is created to effectively connect devices and systems. Continue reading CES: Emerging Opportunities and Equally Growing Risk of IoT

SMPTE HDR Report Offers Recommendations for Standards

The Society of Motion Picture and Television Engineers has published a study group report on the high dynamic range imaging ecosystem, now available for download on the SMPTE site. The report provides a detailed summary regarding “the implementation of HDR in professional media workflows and addresses key questions that will arise for industry members as they move forward in taking advantage of HDR technology.” In addition, it provides recommendations for standardization efforts. According to SMPTE, the report reflects the efforts of 170 international experts. Continue reading SMPTE HDR Report Offers Recommendations for Standards

SMPTE Webinar Details the Strengths and Challenges of HDR

FotoKem VP and principal color scientist Joseph Slomka led a SMPTE webinar yesterday on “Clarifying High Dynamic Range,” detailing his experiences in working with HDR productions. High dynamic range is “gaining traction in both the consumer and professional aspects of motion pictures,” notes SMPTE, but “there are differences of opinion even in its definition and ways to approach it.” Slomka described HDR’s impact on perception of resolution and depth as well as pitfalls in production, post production and display. Continue reading SMPTE Webinar Details the Strengths and Challenges of HDR

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