CES: Panel Reveals Surprising Statistics on Perceptions of AI

CES 2022 featured a compelling session that focused on “Artificial Intelligence: Expectations, Rules and Achievement,” which began with introductory remarks by Congresswoman Mariannette Miller-Meeks (R-Iowa) who questioned whether the federal government had AI experts who understood the innovations. “These are disruptive technologies,” she said. “What will it do to our healthcare system? With autonomous vehicles, do we have the relevant policies in place for government and insurance companies?” She also worried about competition in the space. This jump-started a panel discussion on the numerous opinions involving AI. Continue reading CES: Panel Reveals Surprising Statistics on Perceptions of AI

Matter Could Soon Become Smart Tech’s Universal Language

The Amazon-led universal connectivity protocol, Matter, is being marketed as the first universal casting standard to reliably work with Apple, Samsung and Google protocols, among others. Interoperability issues that smart home inhabitants have encountered getting their devices connected are legion. A key aspect of Matter’s promise of platform agnosticism is its specs for streaming video players and TV displays, prompting speculation that Matter TV could replace proprietary casting systems, including Apple’s AirPlay and Google’s Cast. Matter is an independently developed protocol developed by the Connectivity Standards Alliance due to launch in 2022. Continue reading Matter Could Soon Become Smart Tech’s Universal Language

Chinese Committee Is Drafting Plans to Replace Foreign Tech

China is furthering its protectionist goals by accelerating a plan to replace non-native technology with local suppliers. Reports surfaced this week that Beijing’s Information Technology Application Innovation Working Committee (ITAIWC) will be vetting and approving everything from cloud services to semiconductors for sensitive sectors like banking and government data centers, a market projected to be worth $125 billion by 2025. The secretive, government-backed committee formed under Xi Jinping in 2016 will also have a decisive role in setting industry standards and training personnel to operate approved hardware and software. Continue reading Chinese Committee Is Drafting Plans to Replace Foreign Tech

The Linux Foundation Leads Charge for Voice Tech Standards

The Linux Foundation — along with Microsoft, Target, Veritone and other companies — has launched the Open Voice Network (OVN) in order to “prioritize trust and standards” in voice-focused technology. Open Voice Network executive director Jon Stine said the impetus is the tremendous growth of voice assistance for AI-enabled devices and its future potential as an interface and data source. Linux Foundation senior vice president Mike Dolan said the effort is a “proactive response to combating deepfakes in AI-based voice technology.” Continue reading The Linux Foundation Leads Charge for Voice Tech Standards

Industry Alliance Promotes Secure, Royalty-Free IoT Standard

The Connectivity Standards Alliance (CSA), an industry group spearheaded by Amazon, Apple, Comcast, Google and SmartThings and focused on the Internet of Things (IoT), has debuted Matter, an interoperable, secure connectivity standard for the future smart home. Formerly known as the Zigbee Alliance, CSA came together with those key Big Tech companies in 2019 to develop and promote an open IoT standard. Matter is a royalty-free unified IP-based connectivity protocol built specifically for IoT systems that enable communication among smart devices. Continue reading Industry Alliance Promotes Secure, Royalty-Free IoT Standard

New Google Chip Streamlines Video Transcoding on YouTube

Google’s YouTube infrastructure team has built a Video (trans)Coding Unit (VCU) to streamline the transcoding of videos into the many versions required for a bandwidth-efficient and profitable website. Google software engineer Jeff Calow said the Argos chip offers “up to 20-33x improvements in compute efficiency compared to our previous optimized system, which was running software on traditional servers.” The VCU package is a full-length PCI-E card with two Argos ASIC chips under an aluminum heat sink. Continue reading New Google Chip Streamlines Video Transcoding on YouTube

HPA Tech Retreat: ETC, SMPTE Collaborate on AI Standards

Yves Bergquist, director of ETC@USC’s AI & Neuroscience in Media Project, described how ETC’s task force is working in concert with SMPTE to develop standards for AI and machine learning (ML) in the media and entertainment industry. During the HPA Tech Retreat, Bergquist noted how the two organizations successfully collaborated to develop standards in digital cinema, interoperable media, and cloud production. “We thought it was an opportunity to step up and help the media community better understand the scope of the AI technology,” he said. Continue reading HPA Tech Retreat: ETC, SMPTE Collaborate on AI Standards

Congress Is United in Passing Internet of Things Security Bill

Congress gave unanimous approval to the IoT Cybersecurity Improvement Act, a law covering all the bases for the security of the Internet of Things. The Act was written with advice from Symantec, Mozilla and BSA | The Software Alliance among others, which contributed a list of considerations including secure development, identity management, patching, and configuration management. The law is perceived as establishing a baseline for IoT devices and products. Manufacturers can choose to release products that do not comply. Continue reading Congress Is United in Passing Internet of Things Security Bill

Join the ETC-SMPTE Survey: Artificial Intelligence in Media

We need your input! SMPTE and the Entertainment Technology Center have joined forces to investigate potential areas of standardization around Artificial Intelligence in media. We are currently surveying the industry in order to gain a better understanding of where there are the greatest needs for new standards. You can help by filling out our online survey. Feel free to answer as many or as few questions as you would like, and we invite you to forward the survey to anyone either inside or outside your organization who might be able to provide input. Continue reading Join the ETC-SMPTE Survey: Artificial Intelligence in Media

China Presents Global Security Initiative to Counter U.S. Plan

Chinese foreign minister Wang Yi debuted an initiative to create standards for global data security, one month after the U.S. introduced the “Clean Network” program to protect data from “malign actors, such as the Chinese Communist Party.” U.S.-China relations have been deteriorating over trade issues and U.S. claims that Chinese technology threatens U.S. national security. Wang stated that “a certain country” is “bent on unilateral acts” and that “such blatant acts of bullying must be opposed and rejected.” Continue reading China Presents Global Security Initiative to Counter U.S. Plan

ETC Publishes Specification for Naming VFX Image Sequences

The Entertainment Technology Center (ETC@USC) VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication. ETC’s specification, which aims to standardize the process for media production, is available online for anyone to use. Continue reading ETC Publishes Specification for Naming VFX Image Sequences

HPA Forms Task Force to Guide Return of Film & TV Industry

COVID-19 stopped film and television production in its tracks. Now, the Hollywood Professional Association (HPA) formed an HPA Industry Recovery Task Force to examine how to move forward with new content creation and sustainably restart the production and post-production industries as the world wrestles the pandemic. HPA president Seth Hallen announced that the task force’s “focus is to understand how to get our industry back to work.” The Hollywood film and TV industry directly employs about 927,000 people across the country. Continue reading HPA Forms Task Force to Guide Return of Film & TV Industry

U.S. Drafting Rule to Allow Firms to Work on 5G with Huawei

According to sources, the U.S. Department of Commerce — which blacklisted China’s Huawei Technologies last year — is in the process of inking a new deal that will allow U.S. companies to work with it to set 5G standards. With last year’s blacklist, companies were at a loss to know what information and technology their employees could share with Huawei, and U.S. engineers stayed mum in international 5G standards-setting meetings. The result was that Huawei gained the upper hand in the discussions. Continue reading U.S. Drafting Rule to Allow Firms to Work on 5G with Huawei

ETC@USC Mourns the Loss of Industry Veteran Jim Houston

We are deeply saddened by the loss of Jim Houston, a longtime friend and supporter of The Entertainment Technology Center. In addition to attending our events and contributing to many of our programs, Jim served as a moderator and panelist for several of ETC’s Digital Town Square symposiums. He was a two-time Academy Award-winning engineer, SMPTE member, and 34-year veteran of the industry, serving senior positions at media leaders including Sony Pictures Entertainment, Pacific Title & Art, Walt Disney Feature Animation and, most recently, Samsung Research America. Continue reading ETC@USC Mourns the Loss of Industry Veteran Jim Houston

HPA Tech Retreat: Evolving Security for Media & Entertainment

An increasing concern over content security was the subject of HBO/WarnerMedia productions and content security head Marc Zorn’s talk on “Why Traditional Information Security Doesn’t Fit in Most of Media & Entertainment.” “Film security was based on physical controls,” he said. “Post production began after photography, and threats were primarily from post onwards.” Once the workflow became digital, he added, threats to digital media looked like IT security, “from an IT security professional’s perspective.” Continue reading HPA Tech Retreat: Evolving Security for Media & Entertainment