After a year in beta testing, the augmented-reality game “Ingress” is now available to the public for download on Android mobile devices worldwide. The game, which was created by Google through its Niantic Labs internal incubator, hosted 14 worldwide events over the weekend before launching. More than one million people have downloaded “Ingress,” and its creators are looking to expand with advertising and turning it into a platform anyone can use to build their own game. Continue reading Google Goes Public with “Ingress” Augmented Reality Game

Recalling the golden age of radio and the early years of television, advertisers are once again embracing cast commercials — or advertisements featuring actors in-character promoting products and companies. NBCUniversal is lending its actors to promote the 2014 Jeep Cherokee. Likewise, ABC has done the same in the past year for Target commercials. The “editorial-styled” approach is thought to be a softer, more enjoyable sell for viewers. Continue reading The Return of Cast Commercials: TV Stars Pitching Products

More television fans are turning to “catch up viewing” for their favorite TV shows. Although video on demand is increasing in popularity, TV outlets do not really benefit. Advertisers do not see a point in supporting TV episodes more than a few days after the initial air date. Comcast plans to experiment with allowing advertisers to place the same commercials on older streamed episodes of TV shows that are featured with current episodes. Continue reading Comcast Plans New Advertising Approach for Video On Demand

Yahoo is testing sponsored posts within Tumblr’s mobile apps, featuring ads from Sony Pictures and 20th Century Fox. The studios aim to generate buzz for movie releases, while Yahoo is hoping to monetize its 300+ million users. The sponsored posts will appear in a list of Tumblr’s most popular blogs under the “Explore” tab, linking to the blogs dedicated to the respective films. Other advertisers include TBS, Delta Air Lines and Calvin Klein. Continue reading Tumblr Launches Beta Advertising Model with Sponsored Posts

Twitter is planning to become a paid advertising service for TV networks. In recent months, Twitter has been attempting to lure television and advertisers with a more advanced marketing product called Amplify. Twitter is primarily a free service, and it can already create significant real-time traffic regarding specific TV shows. This traffic is gaining more recognition from companies, such as Nielsen, and competitors like Facebook. Continue reading Social TV: Twitter Launching Paid Ad Products for Networks