Facebook and Nielsen are joining forces as part of an ambitious campaign to better measure how consumers are using their mobile devices for accessing entertainment media. As part of the mobile ratings Nielsen plans to introduce this fall, Facebook will scan its databases for the age and gender of its users who watch a TV show on their phone or tablet. The data will be shared with Nielsen and ultimately help networks and advertisers learn more about the viewing habits of consumers. Continue reading Nielsen Teams Up with Facebook to Measure Mobile TV Viewing

“Ingress,” a multiplayer game that uses the entire globe as its game board, made its debut on iOS this week. Now, iPhone users can join in the fun of working with other online gamers to find real life portals in their community and progress through the “Risk”-like game. “Ingress” already has about four million downloads on Android devices in about 200 countries. Google has also taken advantage of advertising opportunities, allowing businesses to pay to become a portal. Continue reading Google’s Ingress Game Combines Virtual and Real World Play

The numbers keep rolling in for the FIFA World Cup. Last week we reported that the Germany-Brazil semifinal set new viewing records and knocked out this year’s Super Bowl for the most Twitter activity during a sports event. Now it’s being reported that Sunday’s championship match between Germany and Argentina drew 30 million U.S. viewers, shattering the previous record for a final, thanks in part to the Spanish-language audience. Additionally, new usage records were set for Twitter and Facebook. Continue reading World Cup: New Records for ABC, Univision, Facebook, Twitter

SoundSight has designed wireless smart headphones that include a built-in 1080p camera, six microphones, voice control, and a six-axis gyroscope and accelerometer. The device uses Bluetooth that enables live-streaming video from the wearer’s perspective. The user can also edit recorded footage using an app on iOS or Android devices before sharing it on social media. Editing options include adding music, filters, effects and recording controls. Continue reading SoundSight Unveils Headphones That Feature Live Streaming

While the FIFA World Cup continues to break viewing records around the globe, a new record was set during Germany’s stunning 7-1 victory over Brazil in the semifinals. The match marked the most Twitter activity around a single sports event ever, easily surpassing this year’s Super Bowl. At 24.9 million tweets, February’s Super Bowl between the Seahawks and the Broncos set the previous Twitter record, while Tuesday night’s World Cup semifinal generated 35.6 million tweets during the match. Continue reading FIFA World Cup Sets TV Viewing and Social Media Records

Facebook is currently building FB@Work, a version of its social media platform specifically designed for use during work hours. The effort, based in London, is a version of the site optimized for professional use, although sources did not specify whether FB@Work would focus on a chat system for communication within the office, or if it would be a professional social tool along the lines of LinkedIn. The general idea, however, is to create a version of Facebook that is less distracting in a work environment. Continue reading Facebook Reportedly Developing a Version for the Workplace

One new feature suggests that Twitter may be experimenting with online shopping. “Buy Now” buttons began appearing in the mobile app this week in tweets from Fancy, an online retailer. The buttons previously took users to a checkout page, but the function is no longer active. If the function is restored, it will be the first time that Twitter allows users to pay for products from a tweet. Twitter has been expanding its e-commerce capabilities since the company went public. Continue reading E-Commerce: “Buy Now” Buttons Appear in Twitter Mobile App

Earlier this week, Adam D. I. Kramer, the Facebook data scientist in charge of a study about the impact of news feed content, posted a public apology on his Facebook page for the anxiety caused by recent research. The study sparked a public outcry when users discovered that Facebook had manipulated the news feed results of over 500,000 randomly selected users. The company changed the number of positive and negative posts users saw to study how emotions are spread on social media. Continue reading Facebook Changes News Feed Results, Apologizes to Users

Twitter acquired SnappyTV last week, a video editing platform that helps TV networks and cable channels share their video clips on social media. SnappyTV already has Twitter data built into its platform, and Twitter plans to further integrate SnappyTV with Twitter Amplify, which distributes video clips and ads across Twitter feeds. The acquisition marks Twitter’s next step in its social television strategy, shortly after losing two top execs who served as champions of the initiative. Continue reading Social Television: Twitter Acquires Video Platform SnappyTV

Facebook launched its new Slingshot messaging app for both iPhone and Android this week. The app has been described as similar to Snapchat, although it has one significant difference. In order to see what others have sent you, you need to send a photo or video in response. The free app is meant to feel more like a game that involves active engagement than a traditional social messaging tool, based on the inability of users to watch so-called “shots” passively. Continue reading Facebook Takes on Snapchat with Slingshot Messaging App

A new controlled study by eBay Research Labs examined search ads — the kind that have made Google the richest advertising company in the world — and learned that companies may be exaggerating the effectiveness of these ads. The study showed that consumers were no more likely to buy things from eBay after seeing search ads than they were prior to viewing the ads. Researchers further concluded that reviews, comments, and related digital data have lessened the power of advertising. Continue reading EBay Research Study Finds That Search Ads are Ineffective

Fans are not only getting their “Game of Thrones” fix from the popular episodes airing on HBO, but also the fan-generated “Game of Thrones” content on YouTube. From audience-reaction videos to alternate endings, more than 1.4 billion fan-created videos account for 89 percent of all “Thrones” related viewing on YouTube. According to Google research, online activity on YouTube helps drive viewers to TV shows, boost ratings, and keep fans engaged in between seasons. Continue reading Fan-Made YouTube Videos Bolster ‘Game of Thrones’ Success

Facebook recently announced that it plans to expand the amount of information it provides to advertisers by including data from its billion-plus users regarding their Web-browsing habits. While the news may cause repercussions amongst Facebook users and critics in terms of privacy concerns, the move would also allow advertisers to better target their ads. The social network already allows advertisers to target users based on their activity, including “likes” and fan pages. Continue reading Facebook to Offer Expanded User Data for More Targeted Ads

A capacity 12,500 tickets were sold for DigiFest NYC, a festival where more than 70 social media stars took to three stages this past weekend. The event is part of a booming corner of entertainment that features performers and personalities who are generating fans via social networks such as YouTube, Instagram and Vine. Los Angeles startup DigiTour Media produced the festival, and is one of several companies putting social media celebrities on stage for paying audiences. Continue reading New Trend: Social Media Stars Featured in Festivals and Tours

Consumers are bombarded with marketing schemes on their social media sites, and they are growing wary of fake reviews and Facebook likes. A new survey found that marketers are more relaxed about online marketing techniques than consumers are. About 67 percent of consumers believe that hiding negative search results of a business or product is unethical and 71 percent of consumers think it is misleading to create fake accounts to leave positive reviews for businesses. Continue reading Survey Finds Consumers Skeptical of Social Media Marketing