Release of ‘Tenet’ Could Be a Bellwether for Movie Exhibitors

Major Hollywood movies are finally being released in movie theaters, with “The New Mutants,” which had a $70+ million budget, and director Christopher Nolan’s “Tenet,” a $200 million thriller. But it’s still unclear how many people in the U.S. feel safe enough to go inside. Abroad, “Tenet” raked in $53 million on its opening day weekend from 41 global markets, a source of optimism for Warner Bros. (the film opens in the U.S. and China this week). Pirates have been foiled, meanwhile, fooled into downloading fake torrents of the blockbuster. Continue reading Release of ‘Tenet’ Could Be a Bellwether for Movie Exhibitors

Justice Department to End the Paramount Consent Decrees

The Justice Department’s antitrust division plans to terminate the so-called Paramount consent decrees governing movie distribution, indicating they are no longer useful. Those rules were established in the wake of a landmark 1948 Supreme Court ruling covering the eight major movie distributors in the U.S. Their end will dramatically change movie distribution. DOJ antitrust official Makan Delrahim noted that streaming services and new business models have opened the door to “consumer-friendly innovation.” Continue reading Justice Department to End the Paramount Consent Decrees

Netflix, Theater Owners Continue Clash Over Release Window

Netflix chief executive Reed Hastings accused theater owners of “strangling the movie business,” reiterating his claim that movie studios will increase revenues if they release movies in theaters and on services like Netflix at the same time. He also believes the studios would reap efficiencies in marketing. Movie studios, which make most of their money via theatrical distribution, have been intransigent with regard to collapsing the release window. The U.S. box office last year reached a record-breaking $11.1 billion. Continue reading Netflix, Theater Owners Continue Clash Over Release Window

AMC, Regal Debut Mobile Apps to Pre-Order Popcorn, Drinks

Movie theaters make their primary living at the concession stands, so it’s no surprise that the next trend at the local multiplex is aimed at making it easier to buy popcorn. AMC Theatres (about 350 theaters) and Regal Entertainment (570 theaters), the largest multiplex chains in North America, just debuted a way for customers to preorder and prepay for food and drinks via a smartphone app. The goal is to reduce what the chains call the “popcorn pinch point,” and reduce or eliminate the line at the concession stand. Continue reading AMC, Regal Debut Mobile Apps to Pre-Order Popcorn, Drinks

‘Crouching Tiger’ Sequel Slated to Debut Via Netflix and IMAX

Netflix and the Weinstein Company announced yesterday that they plan to release the sequel to “Crouching Tiger, Hidden Dragon” simultaneously via Netflix and a select number of IMAX theaters next August. This will mark the first time a major film debuts via online streaming and in theaters at the same time. The follow-up to Ang Lee’s Academy Award-winning martial arts drama will reportedly be the first of several films backed by Netflix that are expected to follow the new release model. Continue reading ‘Crouching Tiger’ Sequel Slated to Debut Via Netflix and IMAX

Cross-Promotion Highlights the 4K Entertainment Experience

Sony debuted a campaign this weekend to market 4K entertainment. The promotion — launched by Sony Electronics, Sony Pictures Home Entertainment and Best Buy, in collaboration with National CineMedia — includes a 30-second spot for NCM’s FirstLook pre-show content. The spot features outtakes from “The Amazing Spider-Man 2” (available tomorrow on Blu-ray, DVD and Digital HD) with an emphasis on viewing movies via Sony 4K Digital Cinema projectors in theaters and Sony 4K TVs at home. Continue reading Cross-Promotion Highlights the 4K Entertainment Experience