After months of negotiations, Electronic Arts’s EA Sports and the FIFA World Cup governing body are parting ways after nearly three successful decades of game collaboration that generated tens of billions of dollars in revenue and helped popularize professional soccer around the world. Having decided not to renew the partnership with a new contract, the parties have agreed to extend the existing contract — which was to end in December after the World Cup in Qatar — through the summer of 2023 and the Women’s World Cup in Australia and New Zealand.
Continue reading FIFA and EA Sports Go Separate Ways After Long Partnership

Five years ago, Amazon acquired Twitch and got a leg up in video game streaming. Now Amazon is reportedly preparing to wrest new revenue from Twitch by selling its streaming technology to other companies. In doing so, the company would be taking the same path it did with Amazon Web Services (AWS), which was first used internally and then rolled out for general use. AWS now accounts for half of all Amazon revenue. Should Amazon sell Twitch technology to third parties, it would likely rebrand it for potential buyers. Continue reading Amazon Reportedly May Sell Twitch Services to Third Parties

Facebook is dealing with yet another privacy situation. Since April of last year, the company has been reviewing how individuals use the network to share data with third parties. In the process, Facebook opted to remove or restrict some of its developer APIs, including the Groups API. These changes were intended to improve the interface between Facebook and any apps used to integrate with groups. However, the ongoing review discovered that about 100 third-party app developers had access to the personal data of members of several groups, and “at least 11 partners accessed group members’ information in the last 60 days,” according to Konstantinos Papamiltiadis, head of platform partnerships for Facebook. Continue reading Developers Accessed Private Data From Facebook Groups

Facebook is adding its name to Instagram and WhatsApp as part of a decision to unify its apps by branding them with the parent company’s name. The Facebook moniker will be visible on marketing and within the apps. Some Facebook employees purportedly oppose the move. The rebranding will bring the two popular apps in line with the naming conventions of Oculus, Portal and Workplace. The move to rebrand the two apps was first discovered in March, but at the time Facebook said it was just “testing the change” on a handful of users. Continue reading Some Execs Oppose Rebranding of Popular Facebook Apps

Vevo, launched by Sony Music Entertainment and Universal Music Group in 2009 to sell digital advertising, is going through a rebranding. About 400 million people watch the company’s relatively small catalog of 200,000 music videos, but they primarily watch them on YouTube. Vevo wants to change that. Although it already had an app, it’s rolling out a brand new one that Vevo hopes will not only capture viewers but keep them there with conversations and social media. The company also plans to roll out an ad-free subscription tier. Continue reading Vevo Puts Emphasis on Social with Rebranding and New App