Oren Jacob Archives

ToyTalk and Mattel Release Interactive Thomas the Tank App

By Debra Kaufman
August 5, 2015

San Francisco-based kids’ entertainment startup ToyTalk, founded by former Pixar execs, just debuted its first product, an eight-episode app that lets children chat with Thomas the Tank Engine and his friends as they go on different adventures. The app is the result of ToyTalk’s new partnership with Mattel, which owns the Thomas the Tank Engine franchise. The interactive app, which takes advantage of kids’ familiarity in speaking with virtual entities, debuts just as Thomas the Tank Engine celebrates its 70th anniversary. Continue reading ToyTalk and Mattel Release Interactive Thomas the Tank App

Hello Barbie: Mattel’s Web-Connected Doll Interacts with Kids

By Erick Mendoza
March 17, 2015

Mattel plans to release Hello Barbie, a Wi-Fi connected doll with voice recognition software that allows users to engage in basic conversations with the doll. The tech enabled Barbie, which will be available later this fall for $74.99, is connected to the cloud so that once it records a user’s dialogue, it transmits the information to a server, which then aggregates appropriate responses for the doll. Hello Barbie’s voice recognition software comes from San Francisco startup ToyTalk. Continue reading Hello Barbie: Mattel’s Web-Connected Doll Interacts with Kids

Speech Recognition Tech: Kids Speak with Animated Characters

By Rob Scott
September 26, 2014

Pixar vets Oren Jacob and Martin Reddy launched San Francisco-based ToyTalk, a startup that develops mobile games that enable children to have extended conversations with animated characters. The concept was inspired by a Skype call when Jacob’s then 7-year-old daughter asked if she could speak with one of her dolls. While kids can hear characters speak through movies, games and toys, Jacob began thinking about how to help children better engage with the characters. Continue reading Speech Recognition Tech: Kids Speak with Animated Characters

Pixar Veterans Create Interactive Talk Show App for Kids

By Valerie Savran
September 9, 2013

Kids who watch shows such as “Dora the Explorer” and “Blue’s Clues” are often asked questions that encourage responses, but the TV of course does not interact beyond that point. This problem is being solved by San Francisco startup ToyTalk, a company launched by former employees of Pixar Animation Studios. Their first iPad app, “The Winston Show,” features Winston and his sidekick Ellington posing questions to their young viewers and then responding intelligently. Continue reading Pixar Veterans Create Interactive Talk Show App for Kids

Company Culture: Former CTO Outlines 5 Secrets to Pixar Success

By Rob Scott
October 17, 2011

Oren Jacob, Pixar’s former CTO, talks about the company’s keys to their success: Honesty about the quality of their films, a willingness to address problems quickly, looking at the source of problems, storyboarding out the issues, and hiring people that fit the company culture.
The story behind the overhaul of “Toy Story 2” was presented regarding the importance to: “Be honest with yourself. When the work isn’t great, say so. Then get to work making something you can believe in.”
Fast Company also points out the company’s hiring philosophy: “When Pixar is evaluating potential hires they look for three traits: humor, the ability to tell a story, and an example of excellence.”
And one of the more interesting lessons (applicable to a range of businesses): “Sketching storyboards and acting out scripts are the currency of ideas at Pixar. Try a variety of different media to find what works best for you and your organization.”