By
emeadowsFebruary 22, 2013
With new technologies, a growing number of connected devices and the evolution of media distribution, it’s more common than ever for people to consume media across different screens, whether at home, at work or out and about. Nielsen conducted a Global Survey of Multi-Screen Media Usage to find out how consumers are dealing with the fragmented media environment — and learned that 80 percent watch online video at home. Continue reading Nielsen Global Media Report: Mobile Tablet Use on the Rise
By
Rob ScottFebruary 18, 2013
According to Nielsen NRG’s 2012 American Moviegoing report, owners of wireless mobile devices go to movie theaters at a higher rate than the average cinema fan. The report also suggests that smartphone and tablet users spend more money on entertainment in general. Interestingly, about 30 percent of moviegoers explained that comments on social media sites had affected their choice of films to attend. Continue reading Nielsen Study Says Mobile Users Make Better Moviegoers
By
ETCentricJanuary 6, 2013
The second annual Year End Stats Report from social media intelligence platform Trendrr indicates that 2012 saw a major surge in social interaction involving TV programs, with significantly increased chatter across Twitter, Facebook and various social apps. Growing interest in social TV chatter was also evidenced by the recent Nielsen announcement to create the Nielsen Twitter TV Rating. Continue reading Report: Social TV Chatter Sees Dramatic Increase in 2012