Nielsen Reports TV Viewing Increase Across All Platforms
By Rob Scott
June 20, 2011
June 20, 2011
- Americans are watching on average 22 more minutes of television per month than last year, according to Nielsen’s cross-platform video report.
- The average viewer watched more than 158 hours a month of television content on a TV set in Q1 2011.
- Viewing has increased across all platforms, with Internet and mobile devices seeing increases of 34.5 percent and 20 percent, respectively.
- However, a subset of viewers who access video via their PCs tend to watch significantly less traditional TV (especially in the 18- to 34-year-old demographic).
- Nielsen credits the surge to increased amount and diversity of content in addition to the ability to view content based on viewer’s convenience.
- Another factor is the rise of the tablet, which offers a bigger and better viewing surface than smartphones.
- According to Peter V. Dobrow from Comcast, families are increasingly adopting mobile devices for TV viewing. “Families use them, if the adults want to watch one thing, then the kids can watch another on the iPad and the whole family can still be in the same room,” Dobrow said. “We’re pulling together different apps and trying to make it easier to use and more consumer friendly.”
2 Comments
Will tablets serve as the catalyst for expanded mobile viewing support? Will mobile TV become a standard for these devices?
Will tablets serve as the catalyst for expanded mobile viewing support? Will mobile TV become a standard for these devices?
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