Niantic Gathers Telecom Dream Team to Advance AR Content

Niantic, the company that successfully created augmented reality experiences of Pokémon, Harry Potter and other intellectual properties, revealed its plans to offer its own consumer AR platform, with hardware, software and support for third-party developers. The Niantic Planet-Scale AR Alliance is a coalition of cell phone partners, including Deutsche Telekom, EE, Globe, Orange, SK Telecom, SoftBank Telus and Verizon that will distribute “exclusive 5G-ready AR content,” publicly demonstrating 5G consumer AR experiences. Continue reading Niantic Gathers Telecom Dream Team to Advance AR Content

Niantic and Punchdrunk Partner to Develop New AR Projects

Punchdrunk, the British theater company that produced “Sleep No More,” and Niantic, developer of popular mobile games “Pokémon Go” and “Harry Potter: Wizards Unite,” are teaming up to collaborate on several projects. In “Sleep No More” — an immersive but not interactive show — audience members walked through rooms at their own pace, with actors performing hour-long loops. Punchdrunk already produced a virtual reality project for Samsung Gear VR and a mobile game with Silverpoint. The two companies haven’t released details on their first project. Continue reading Niantic and Punchdrunk Partner to Develop New AR Projects

Niantic Creates Virtual Format for Two-Day Pokémon GO Fest

Rather than bringing people together in a park, Niantic‘s Pokémon GO Fest 2020 will enable gamers from around the world to join virtually from July 25 to July 26. Niantic chief executive John Hanke referenced COVID-19 when he explained his company wants to support players during the lockdown. “We want to bring the fun, and we want to make a safe adventure for people, as we have in the past year after year,” he said. He added that Niantic supports Black Lives Matter and wants to be a force for good for users and their communities. Continue reading Niantic Creates Virtual Format for Two-Day Pokémon GO Fest

Niantic to Build 3D World Map via Data Collected From Users

Niantic, the developer of “Pokémon Go,” raised $470 million to evolve the mobile game into a full-featured augmented reality platform. The company, valued at $4 billion, will rely on “Pokémon Go” players to build its 3D data collection by sharing videos of real-world PokéStop and Gym locations. By crowdsourcing such assets, Niantic plans to build 3D maps with “a better understanding of the depth and the complexities of the real world.” The 3D data collection will debut in June to “Pokémon Go” players ranked above Level 40. Continue reading Niantic to Build 3D World Map via Data Collected From Users

Niantic Acquires 6D.ai with Plans for Large-Scale AR Projects

Niantic has acquired 6D.ai, an augmented reality company that is building a 3D map of the world via smartphone cameras. According to Niantic chief executive John Hanke, the resulting dynamic 3D world map will enable developers to create planet-scale AR experiences. On the company blog, he stated that, “this means we’re even closer to an AR platform that will unlock the ability for any developer to make content for current and future AR hardware.” Founded in 2017, 6D.ai was spun out of Oxford University’s Active Vision Lab. Continue reading Niantic Acquires 6D.ai with Plans for Large-Scale AR Projects

Pokémon Go Battle League: Niantic Ramps Up Global Play

Niantic, developer of “Pokémon Go,” is capping a profitable 2019 for the augmented reality game by improving its competitive battle system. The first step is the introduction of Pokémon Go Battle League, which adds a new structure to the Trainer Battle System enabling players to compete against one another from around the globe. Pokémon Go Battle League is slowly debuting around the world. In additional gaming news, Sensor Tower notes that Nintendo’s mobile games have earned $1 billion in revenue, starting with “Super Mario Run” in 2016. Continue reading Pokémon Go Battle League: Niantic Ramps Up Global Play

Qualcomm Targets 5G, Mixed Reality With Snapdragon XR2

Qualcomm debuted Snapdragon XR2, which the company is dubbing “the world’s first 5G XR platform.” This second generation mixed reality chipset follows the debut of Snapdragon XR1 in May 2018, which provided “the minimum criteria for immersion” in mixed reality and was intended to lower the price of components for XR headsets (it was used in AR glasses such as Google Glass Enterprise). Qualcomm is presenting Snapdragon XR2, however, as more powerful than the Snapdragon 835 that powered the Oculus Quest VR headset. Continue reading Qualcomm Targets 5G, Mixed Reality With Snapdragon XR2

Augmented Reality Drives Need for New Cloud Infrastructure

The potential of augmented reality is massive but despite software development kits including Apple’s ARKit, Google’s ARCore, Amazon Sumerian and Microsoft’s Mixed Reality ecosystem, actual implementations have been limited. That’s because the current cloud infrastructure constrains actual consumer-facing AR projects. The popularity of “Pokémon Go” in summer of 2016 was an example of that; at the first Pokémon Go Fest in Chicago, 20,000 players experienced slowdowns and outages due to constrained network bandwidth. Continue reading Augmented Reality Drives Need for New Cloud Infrastructure

Niantic Acquires Matrix Mill to Advance AR Gaming Features

Niantic, the company that released “Pokémon Go,” just acquired Matrix Mill, a U.K.-based computer vision/machine learning startup, with the goal of expanding its augmented reality capabilities. Niantic chief executive John Hanke also stated that the company this year will release a “major update” to its “Ingress” game as well as a new AR game, “Harry Potter: Wizards Unite,” and reveal additional games in the next few weeks. At an event, developers and journalists were able to try out the platform powering these games. Continue reading Niantic Acquires Matrix Mill to Advance AR Gaming Features

‘Pokémon Go’ Is Still Popular: Passes $1.2 Billion in Revenue

According to the latest figures from Apptopia, mobile AR game sensation “Pokémon Go” has reached 752 million downloads and has earned more than $1.2 billion in revenue. The freemium game supports in-app purchases; total revenues for last year topped $950 million. The game “had about 60 million monthly players in June, with 20 percent of them opening the game at least once a day,” reports VentureBeat. “While that’s down from the app’s peak last August, which was at 100 million monthly users, it’s still a huge number.” Apptopia breaks down the game’s players: 57.4 percent are male, 38 percent are millennials (ages 19-34), and 32.5 percent are 18 or younger. Continue reading ‘Pokémon Go’ Is Still Popular: Passes $1.2 Billion in Revenue

Pokémon to Develop Games for Nintendo’s Next-Gen System

“Pokémon Go” — produced by Pokémon Co., an affiliate of Nintendo, and developed by Google spin-off Niantic — has been downloaded more than 500 million times since its July introduction. Now, Pokémon chief executive Tsunekazu Ishihara says his company plans to create games for Nintendo’s next-generation system, which sources say will combine features of traditional consoles and handheld devices. Ishihara also says the company hopes to bring “Pokémon Go” to China and South Korea. Continue reading Pokémon to Develop Games for Nintendo’s Next-Gen System

‘Pokémon Go’ Rakes in Over $200 Million After its First Month

App analytics platform Sensor Tower reports that Niantic’s location-based, augmented reality game “Pokémon Go” is continuing its rise in popularity, with more than $200 million in net revenue generated during its first month of availability. The meteoric rise “compares favorably to in-game revenue generated by other huge in-app purchase-driven games,” notes TechCrunch. “Pokémon Go” has nearly doubled “the first month revenue of ‘Clash Royale,’ the other big in-app star this year” and “made almost four times as much as ‘Candy Crush Soda Saga’ managed during its first 30 days of availability.” “Pokémon Go” experienced a significant spike when it launched in Japan. The game was just introduced to 15 additional Asian countries. Continue reading ‘Pokémon Go’ Rakes in Over $200 Million After its First Month

Nintendo ‘Pokémon GO’ Creating an Augmented Reality Craze

Nintendo added $7 billion in market value since debuting “Pokémon GO,” its location-based, augmented reality mobile game that it says has attracted more than 10 million players in its first month. The game takes users away from videogame screens and out into the real world where they search for virtual monsters in parks, historical monuments and even police stations. While gamers excitedly take to the streets, reports have recently pointed to distracted players falling into holes, walking into street signs, and even being robbed by criminals using the location tech to locate their prey. Continue reading Nintendo ‘Pokémon GO’ Creating an Augmented Reality Craze

Nintendo Abandons Its Console-Only Strategy, Enters Mobile

Nintendo will unveil its first-ever game for smartphones, a radical departure from its long-term exclusive focus on its console. In the years of avoiding the move to smartphones, the Kyoto, Japan-based company missed the spectacular rise of mobile gaming, which this year, says research firm Newzoo, is on track to outpace console games in global sales for the first time. But Nintendo is finally opening up, not just with mobile games but also theme parks and a new console game. The first mobile game could debut in a few days. Continue reading Nintendo Abandons Its Console-Only Strategy, Enters Mobile