Matt Damon and Ben Affleck have launched a production company called Artists Equity that will offer profit participation to creatives working behind the scenes as well as on camera. The new venture has secured $100 million in financing from RedBird Capital Partners, and Affleck and Damon have also committed undisclosed sums. Affleck has committed to working exclusively for Artists Equity while Damon says he will star in a predetermined number of films. The move is in response to streamers’ reluctance to share earnings, and reported industrywide dissatisfaction with that new status quo. Continue reading Artists Equity Is Launched to Share the Wealth with Creatives

CES 2021 was the first-ever all-digital version of the annual confab produced by the Consumer Technology Association (CTA). This year’s show featured nearly 2,000 companies and more than 100 hours of conference programming. Despite its new virtual format, CES offered compelling keynote addresses by top executives from major companies such as AMD, Best Buy, General Motors, Microsoft, Verizon and Walmart who discussed plans for new products, services and business models, in addition to an array of changes underway designed to address a world facing a pandemic. Continue reading CES: Keynotes Address 5G, AI, Robotics, Pandemic, Security

During a compelling CES 2021 presentation, MediaLink chair and chief executive Michael Kassan discussed how the past year has changed marketing with The SpringHill Company chief executive Maverick Carter, General Motors global chief marketing officer Deborah Wahl and Nike vice president of North America marketing Adrienne Lofton. “Staring through screens, you can lose connective tissue,” said Carter. “But we discovered you can still bring people together. Instead of jumping in the meeting, we had to talk about where we were at that day.” Continue reading CES: Brands Rethink Entertainment and Trends in Marketing

The Walt Disney Company’s Marvel Entertainment inked a deal with SiriusXM to create exclusive podcasts for the latter’s satellite radio and streaming services, including Pandora. This is SiriusXM’s first major effort in podcasting and is also an attempt to attract more listeners. The deal comes at a time that many media companies are taking their first steps into podcasting. Disney has also focused on expanding Marvel out of big movie theaters and into broadcast television and its Disney+ streaming service. Continue reading Marvel to Create Exclusive Podcasts for SiriusXM, Pandora