Apple, Huawei Test Demand for New Phones in Tough Market

With the coronavirus in full force, Apple is one of many companies finding it challenging to predict consumer demand, even as it readies the release of its low-price iPhone model and 5G-enabled iPhones. Apple closed factories in China and its Silicon Valley headquarters as well as stores in Europe, impacting iPhone sales, which peaked in 2015. The new model was scheduled to debut this month but might be delayed; 5G phones are expected to unveil in September. Meanwhile, Huawei is also testing the demand for new flagship phones. Continue reading Apple, Huawei Test Demand for New Phones in Tough Market

Apple Targets Creative Professionals With Its New Devices

Apple hosted its latest product keynote event in Brooklyn, New York yesterday. The company introduced its “most creative products” — specifically, a new iPad Pro, MacBook Air and Mac mini. As expected, Apple introduced a redesigned iPad Pro with slimmer edges, a USB-C port, Face ID (and no home button), and more powerful specs. The 11-inch model starts at $799 and the 12.9-inch version at $999. The new MacBook Air with high-resolution Retina display (starting at $1199) is 50 percent narrower than its predecessor, 17 percent smaller, and 10 percent thinner. Made from recycled aluminum, it’s also slightly less than 10 percent lighter. Continue reading Apple Targets Creative Professionals With Its New Devices

Apple to Unveil New MacBook and Other Hardware This Year

Apple is planning to release a new low-cost MacBook laptop later this year that features a high-resolution 13-inch Retina display. The laptop will reportedly look much like the MacBook Air but with thinner bezels. Apple will target consumers looking for an affordable laptop and schools that purchase computers in bulk. The company is also expected to introduce a professional-focused upgrade to its Mac mini desktop, the macOS Mojave operating system, three new iPhones, Apple Watches with larger screens, and new versions of the iPad Pro tablet. Continue reading Apple to Unveil New MacBook and Other Hardware This Year

Apple Expected to Debut Laptop Upgrades at June Conference

With a plan to unveil upgrades to three laptops at its annual WWDC conference in June, Apple hopes to boost sagging iPad sales and push back against rival Microsoft. Among the upgrades, the MacBook Pro will get a faster Intel Kaby Lake processor; the 12-inch MacBook will get a faster Intel chip; and the aging 13-inch MacBook Air, which still enjoys robust sales, may get a new processor. The Mac laptops are responsible for 11 percent of Apple’s $216 billion in annual sales, whereas the iPhone accounts for two-thirds of sales. Continue reading Apple Expected to Debut Laptop Upgrades at June Conference

Microsoft Targets Education Market with New Surface Laptop

Microsoft debuted its new $999 Surface Laptop, targeted to compete with Apple’s MacBook Air in the classroom. The new Surface, available in four colors, is 2.76-pounds, a bit lighter and thinner than Air and offers a 14.5-hour battery life, slightly longer than the Air’s. On the less expensive end, Microsoft partners Acer, Lenovo and HP unveiled laptops, also running Windows 10 S, for the education market starting at $189. Windows 10 S, touted as more secure, can run apps from Microsoft’s Windows Store. Continue reading Microsoft Targets Education Market with New Surface Laptop

Black Friday Sets New Records, More Consumers Go Mobile

According to separate research from Adobe and the National Retail Federation, Black Friday set new records for e-commerce with online sales surpassing $3 billion for the first time, while also marking the first day in U.S. retail history to experience more than $1 billion in sales made from mobile devices. Adobe reports $3.34 billion in total online sales, a 21.6 percent jump over last year, with mobile accounting for $1.2 billion, a 33 percent increase. And shoppers were thrifty this time around. While the NRF found that the number of shoppers increased over the weekend compared to 2015, average consumer spending dropped 3.5 percent, including online and offline purchases. Continue reading Black Friday Sets New Records, More Consumers Go Mobile

Apple Unveils New MacBook Pro, OLED Touch Bar, TV App

At yesterday’s “Hello Again” event in Cupertino, Apple announced its redesigned MacBook Pro featuring an OLED touch strip that the company has named Touch Bar. Apple’s lightest and thinnest MacBook yet, available in 13- and 15-inch versions, also features a larger Force Touch trackpad and Touch ID fingerprint scanner. A new 5K monitor from LG connects to the new laptop. Additionally, the company revealed its latest app for the Apple TV box, simply named “TV,” due in December. The app showcases content from the apps users already subscribe to, such as HBO Go, Hulu, iTunes and Starz.

Continue reading Apple Unveils New MacBook Pro, OLED Touch Bar, TV App

Apple to Debut New iPhones, Apple Watch and iOS 10 Update

On September 7, Apple will unveil upgraded iPhones, an Apple Watch with GPS tracking and new health features, and, for iPhones and iPads, an iOS 10 software update. The company is developing new iPad features geared for professionals, including a software-upgrade with better OS support for the stylus. Also new are the latest versions of the iMac desktop, MacBook Air laptop, a thinner MacBook Pro and, in partnership with LG Electronics, a 5K standalone monitor. The only Mac to have been updated since last year is the 12-inch MacBook. Continue reading Apple to Debut New iPhones, Apple Watch and iOS 10 Update

Gartner: Overall Spending on CE Devices Projected to Decline

Market research firm Gartner is forecasting a decline for CE device spending in 2016. While end-user sales are expected to inch up less than 2 percent this year, overall spending on devices like PCs, tablets and mobile devices will decline, according to the researcher. This decrease, the first since Gartner started tracking the market in 2010, is largely due to the falling price of phones. In markets like China, consumers are opting for basic models of smartphones rather than upgrading to higher-end devices. Continue reading Gartner: Overall Spending on CE Devices Projected to Decline

Apple Unveils New Line of Watches, 12-Inch MacBook and More

Details about the Apple Watch were unveiled during Monday’s product event in San Francisco. Preorders for the Apple device will begin on April 10; its availability is scheduled for two weeks later. Offered in 20 models, pricing ranges from $349-$499 for the Sport Edition, $549-$1099 for the Apple Watch, and $10,000+ for the Apple Watch Edition. The company also announced a price reduction for Apple TV; an exclsuive deal with the upcoming HBO Now streaming service; and a redesigned 12-inch, ultrathin, Retina display MacBook. Continue reading Apple Unveils New Line of Watches, 12-Inch MacBook and More

Apple Takes New Direction by Offering Free Operating System

In addition to the new iPads unveiled yesterday, Apple made several announcements regarding its hardware and software products. The new MacBook Pro and MacBook Air laptops will go on sale immediately, while the $2,999 Mac Pro desktop will ship before the end of the year. Apple’s iWork and iLife suites of office and creative software are now free with every hardware purchase. Another surprise is the company’s decision to offer its Mac operating system, OS X Mavericks, as a free download. Continue reading Apple Takes New Direction by Offering Free Operating System

NAB 2013: Cloud-Based Production with Adobe Anywhere

First announced at last year’s NAB, cloud-based production service Adobe Anywhere is scheduled to launch in May and will be on display at next week’s NAB (booth SL3910) in Las Vegas. The toolset enables collaboration for creative professionals using Adobe Premiere, After Effects and logging tool Prelude. It uses Adobe’s Mercury streaming engine, a server that streams relevant video frames and scales quality based on available bandwidth. Continue reading NAB 2013: Cloud-Based Production with Adobe Anywhere