Virtual and augmented reality tools have been around for at least 40 years. In 2014 the next generation of VR and AR hardware was being energetically developed, beta tested, and discussed by the niche VR community. It was also used to create small-scale experiences as part of the marketing campaigns for other entertainment assets. Expect 2015 to be the year when hardware, software, and content companies work towards consumer adoption of VR and AR resources and experiences. Continue reading Virtual and Augmented Reality to Have Major Presence at CES

Google is encouraging more people to check out Google Cardboard, the virtual reality platform and headset that connects to a smartphone. Over 500,000 of the devices shipped this year and now VR apps have their own section on the Google Play Store, featuring apps that include musical performances and exotic locations. Now, the tech giant has released an SDK for Android and Unity, so that developers can continue making apps and crafting their own custom headsets. Continue reading Google Releases Cardboard VR App Update and Android SDK

Virtual reality developer Jaunt has created a new app for Google Cardboard that allows users to experience performances by musician Jack White in a 360-degree, stereoscopic 3D virtual reality experience. The app, called “Jack White: THIRD-D,” is part of Google’s rollout of a new page in its Play store dedicated exclusively to content for Cardboard. Google claims that it has shipped more than 500,000 Cardboard devices as the demand for virtual reality has risen. Continue reading Jaunt Releases New VR Music Experience for Google Cardboard

British Sky Broadcasting Group (BSkyB), the largest pay TV broadcaster in the UK and Ireland, is making an additional $400,000 investment in Jaunt, a Silicon Valley company developing 360-degree virtual reality cinema tech. The British broadcaster invested $350,000 in Jaunt last December, hoping to get one step ahead in the future of television. Jaunt’s technology, which uses Oculus Rift VR headsets, could be rolled out commercially as early as three years from now. Continue reading BSkyB Makes Another Investment in Cinematic VR Developer

The most recent Virtual Reality Los Angeles (VRLA) meetup showcased several compelling techniques that researchers and game developers are using to create new content for consumer VR headsets, such as the Oculus Rift. One demo, for example, utilized the “change blindness” technique to make users feel as if they were walking through multiple rooms even though there was limited physical space. Some of the featured tech may soon be used for movies, military training and tourism. Continue reading Innovative Demos Engage Attendees at June’s VRLA Meetup

Figure Digital’s Panopticam camera system was designed to bring film exhibition and virtual reality together, offering viewers a full 360-degree sphere of vision. The bumble ball-like device features 36 high definition cameras mounted into a 3D printed spherical case that stands on a tripod. A custom-built editing plugin for Adobe After Effects stitches together the captured video footage so it can be played back in the immersive environment of a VR headset such as Oculus Rift or Morpheus. Continue reading New Panopticam Camera to Make VR Movies for Oculus Rift