December 15, 2014
Virtual reality developer Jaunt has created a new app for Google Cardboard that allows users to experience performances by musician Jack White in a 360-degree, stereoscopic 3D virtual reality experience. The app, called “Jack White: THIRD-D,” is part of Google’s rollout of a new page in its Play store dedicated exclusively to content for Cardboard. Google claims that it has shipped more than 500,000 Cardboard devices as the demand for virtual reality has risen.
The Jack White app can only be viewed on a Cardboard device with the appropriate Android phone, but Jaunt plans to make other versions of the app that are compatible with Samsung’s Gear VR and the Oculus Rift. The app gives viewers a chance to see White’s performances of “Freedom at 21,” “Ball and Biscuit,” and “Dead Leaves and the Dirty Ground” at Fenway Park and the Red Rocks Amphitheater.
Jaunt created an entire sound field for the app, so that the content reacts to the user’s movement. “The cool thing about Cardboard is that it’s a scaffolding, a building block to create your own 3D experience,” Scott Broock, Jaunt’s VP of content, said in Variety.
Jaunt’s next project in the works is a presentation for Sundance’s New Frontier lab in January. The 3D, 360-degree virtual reality experience known as “Kaiju Fury!” will take viewers to a city that is being destroyed by a giant Kaiju monster.