NAGRA Helping Cable, Telecom Operators Deploy Android TV

Android TV, first unveiled in 2014 and updated by Google in 2017, is making a splash, and NAGRA is one of a handful of companies enabling mid-sized cable and telecom operators to add the offering. According to the company’s senior director of product marketing Simon Trudelle, NAGRA is currently helping to deploy eight active 4K Android TV projects, the most recent being the United Group, a telecom/media operator in South East Europe. NAGRA provides advanced content protection technology for its hybrid TV platform. Continue reading NAGRA Helping Cable, Telecom Operators Deploy Android TV

Tech Companies Challenge Intel by Building Their Own Chips

Amazon revealed last month that it had spent the previous few years building a chip for use in its worldwide data centers. It’s not alone; Apple and Google also seek to design and manufacture their own chips, as part of a cost-saving strategy. Intel, which thus far hasn’t had much competition, will feel the impact as its own customers undercut the company’s annual $412 billion in sales. Amazon’s massive need for chips means it will likely continue to buy from Intel, with which it will enjoy a better bargaining position. Continue reading Tech Companies Challenge Intel by Building Their Own Chips

Social Media Tops Newspapers as Preferred Source of News

In a new first, social media platforms have surpassed traditional print newspapers as the preferred news source for adults in the United States. According to a new Pew Research Center report, American adults turn to social media more than newspapers, but not more than they prefer other news sources such as television and radio. While the percentages of those who preferred social media were about equal to those who opted for newspapers last year, Pew found that 20 percent of U.S. adults now get their news from social platforms, compared to 16 percent who prefer newspapers. Continue reading Social Media Tops Newspapers as Preferred Source of News

Reliance and Facebook Join Forces to Find New Indian Users

In India, Facebook and Reliance Industries Limited, the latter headed by India’s richest man, Mukesh Ambani, have teamed to encourage citizens to go online and join messaging service WhatsApp. India is already the world’s fastest growing Internet market, and the two companies have sent out marketing teams that use entertainment to educate and entice people to upgrade or sign up for the first time, offering cheap phones and rates with the Reliance Jio network as well as Facebook’s popular messaging service. Continue reading Reliance and Facebook Join Forces to Find New Indian Users

AT&T to Roll Out Three Tiers of Streaming Service Next Year

AT&T announced it plans to introduce three tiers of a new streaming video service to launch in beta by the fourth quarter of 2019, although pricing and details have yet to be revealed. The WarnerMedia service, intended to take on Netflix and other streaming competitors, will offer movies and TV shows from Warner Bros., Turner and HBO. In the future, the unnamed service is expected to feature licensed content from additional media companies. The venture is part of AT&T’s larger plans to pursue areas outside of its core businesses following the company’s acquisition of Time Warner. Continue reading AT&T to Roll Out Three Tiers of Streaming Service Next Year

The Rise of Nano-Influencers and Other Social Media Trends

Online influencers have become an important feature of social media, and marketers have learned to take full advantage of them, analyzing follower engagement and applying analytics to understand ROI. Over time, influencer-focused marketing has revealed that even the biggest influencers don’t necessarily translate to sales. However, a number of compelling trends are emerging: brands are finding that the followers of nano-influencers are often more engaged, numerous influencers are discovering success with their own product lines, and residential spaces ideal for an Instagram aesthetic have proven effective for marketing. Continue reading The Rise of Nano-Influencers and Other Social Media Trends

Ericsson Forecast: 5G Rollout Will Set New Record for Speed

According to an Ericsson Mobility report, 5G will have the fastest rollout in mobile history, achieving mass market status in 2020 and available in 40 percent of the world by 2024. As a provider of 5G infrastructure hardware, Ericsson is well positioned to make this prediction, although it tempered its own enthusiasm by warning that, “many challenges lie ahead.” Ericsson based its forecast on the fact that manufacturers are building 5G chips and devices and consumer anticipation for 5G is higher than previous generations. Continue reading Ericsson Forecast: 5G Rollout Will Set New Record for Speed

Digital Viewing Steadily Increases Across Multiple Age Groups

Digital viewing is growing across age groups as traditional TV viewing declines, according to eMarketer. The researcher estimates that 64.8 million millennials will watch digital video this year at least once a month, a projection expected to reach 66.8 million by 2022. Meanwhile, 59 million millennials are expected to watch traditional TV in 2018, a figure projected to decline in coming years. The trend is growing with Gen X in the U.S. as well; eMarketer projects that 51.8 million (representing more than three-quarters of the Gen X population) will watch digital video at least once a month. And kids 11 and younger? Not surprisingly, 24.2 million with turn to digital viewing this year. Continue reading Digital Viewing Steadily Increases Across Multiple Age Groups

MPAA Proposes Updates to Intellectual Property Enforcement

In the process of updating the Joint Strategic Plan for Intellectual Property Enforcement to help combat online piracy, the government’s IP czar Vishal Amin has sent out a call for input. The Motion Picture Association of America has suggestions, chief among them that Internet service providers be forced to take more responsibility for referral traffic from piracy sites. Currently, under the law, ISPs are regarded as neutral networks, but the MPAA wants them to play a role in filtering copyright-infringing content. Continue reading MPAA Proposes Updates to Intellectual Property Enforcement

Federal Government Takes Additional Steps to Block Huawei

The U.S. government is reportedly pushing for foreign allies to stop using hardware from China-based Huawei Technologies Co. According to people familiar with the initiative, the government is aiming to convince wireless and Internet service providers to avoid telecom equipment that comes from Huawei in an effort to increase security. Washington officials are particularly concerned about countries that host military bases. The U.S. and Australia already have bans in place to curb the risk of cyberattacks. Huawei is the world’s largest telecommunications provider. Continue reading Federal Government Takes Additional Steps to Block Huawei

FCC Readies Two Auctions for Ultra High Frequency Spectrum

The Federal Communications Commission (FCC) will begin the first of two auctions for extremely high-frequency spectrum licenses, testing out how valuable these radio waves are considered. Up until now, wireless carriers have judged these high-frequency ranges to be useless, but the advent of 5G wireless services has changed that assessment. Signal frequencies above 1 gigahertz can carry more data for current 4G networks, often positioned above low-frequency bandwidth, and also help launch 5G networks. Continue reading FCC Readies Two Auctions for Ultra High Frequency Spectrum

U.S. Does Not Sign France’s Cyberspace Security Agreement

At the UNESCO Internet Governance Forum, French president Emmanuel Macron issued an initiative to set international Internet procedures for cybersecurity, including revealing tech vulnerabilities. Fifty nations, 90 nonprofits and universities and 130 private corporations and groups have endorsed the “Paris Call for Trust and Security in Cyberspace” — but not the United States. U.S. companies Google, Facebook, IBM, and HP signed on to the agreement, which outlines nine goals but doesn’t bind signatories legally to comply. Continue reading U.S. Does Not Sign France’s Cyberspace Security Agreement

Netflix Plans to Experiment With Lower Price in Asian Markets

Netflix revealed its plan to test a lower-priced tier of its subscription streaming service in certain areas as part of a strategy to boost sales, especially in emerging markets such as Asia. While the company has not committed to specific regions or a time frame, CEO Reed Hastings explained that Netflix is looking to experiment. The move would represent a shift for the company, which has consistently maintained or raised its prices while spending more on new content and local productions to attract new customers. Netflix is not expected to reduce the cost of its lowest tier, but rather introduce an alternate fourth tier with different features. Continue reading Netflix Plans to Experiment With Lower Price in Asian Markets

Advertisers Turn to Nano-Influencers for Authentic Promotion

On the Internet, influencers reach more than one million social media followers, and micro-influencers have the attention of their smaller groups, from tens to low hundreds of thousands. Now we have the so-called nano-influencer (dubbed “nanos”) whose reach can be as small as 1,000 followers. Advertisers are going after those who are willing to advertise products on social media, since their lack of fame makes their product advice seem authentic and they accept free products or a small commission in payment. Continue reading Advertisers Turn to Nano-Influencers for Authentic Promotion

Rabbit Updates Features for More Versatile Social TV Viewing

Rabbit, which lets users watch online videos with friends, is updating its features, adding real-time and delayed viewing among others to the mobile/web platform. Company chief executive Amanda Richardson noted that Rabbit’s ability to “let you watch any video content with anyone, anywhere in the world, at the same time, is unmatched.” The 30-employer Rabbit, launched in 2015, now has 3.6 million monthly active viewers and has experienced a two-time to three-time growth year over year. Continue reading Rabbit Updates Features for More Versatile Social TV Viewing

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