Advertisers Reinvent the Cookie to Better Track Streaming TV

Reaching viewers on streaming media is now a double-edged sword: advertisers want better metrics and the ability to target their messages even as the issue of privacy has also come to the fore. What’s becoming clearer is that any tools to provide metrics will need to obtain viewers’ consent. Until now, advertising has depended on tracking cookies and retargeting to follow people from website to website, which sparked the rise of ad blockers. Now, new privacy regulations in Europe and California are forcing a change. Continue reading Advertisers Reinvent the Cookie to Better Track Streaming TV

Smart TV Makers Want a Bigger Slice of Streaming Ad Market

The COVID-19 pandemic has fueled a shift to streaming media, creating opportunities for TV manufacturers. In late 2019, Vizio TV, one of the biggest TV makers in North America, began selling ads for streaming movies, TV shows and digital videos on its screens. It now wants to build out this new business unit to create a recurring revenue source separate from TV set sales. Sources said that Vizio’s platform revenue this year comes mostly from advertising, which appears to be on track to double year-over-year. Continue reading Smart TV Makers Want a Bigger Slice of Streaming Ad Market

TV Maker Vizio to Sell Ads on SmartCast Operating System

Television manufacturer Vizio is forming Vizio Ads to sell advertising on its Internet-connected SmartCast TV operating system. To do so, the company plans to hire “about two dozen” ad salespeople across the U.S. next year. Senior vice president Mike O’Donnell, who revealed that six salespeople have already been hired, stated that Vizio Ads will be housed with Vizio’s TV data unit Inscape, both of which reside in the company’s “platform business.” Currently, advertising is sold by companies whose programming streams on SmartCast. Continue reading TV Maker Vizio to Sell Ads on SmartCast Operating System

TV Networks Partner on Technology to Deliver Targeted Ads

A consortium of television networks teamed up to create a technology standard for targeted advertising. Project OAR (Open Addressable Ready)’s watermark technology makes it easier to send specific ads to consumers with smart TVs. The consortium expects to complete its work by 2020. Such collaborative ventures are atypical for the highly competitive TV market. Currently, TV networks depend on cable and satellite operators to send targeted ads, and this technology will help networks control part of the process for smart TVs. Continue reading TV Networks Partner on Technology to Deliver Targeted Ads

Marketers Use New Tech to Leverage Data From Smart TVs

Smart TVs have become a boon to data collectors and their marketer-clients, who are using new technology to identify what people are watching on Internet TV, sometimes without their knowledge. San Francisco-based Samba TV, for example, which has collected viewing data from 13.5 million smart TVs in the United States, has raised $40 million in venture capital. About a dozen television manufacturers have inked deals with Samba TV to embed its software in some of their sets. Continue reading Marketers Use New Tech to Leverage Data From Smart TVs

LeEco Acquires Vizio to Bring its Streaming Services to U.S.

Chinese tech company LeEco (formerly LeTV), has paid $2 billion for California television seller Vizio, which presently controls about 20 percent of the U.S. market. The Beijing-based company is often referred to as the Netflix of China, although it sells hardware devices such as TVs, set-top boxes, smartphones and electric cars in addition to its streaming services. With the acquisition, LeEco can now bring its services to the U.S. “Our strategy is to integrate our platform — including software and services — with devices,” said LeEco exec Winston Cheng. Continue reading LeEco Acquires Vizio to Bring its Streaming Services to U.S.

IPO Plan Details Benefits of ACR Software in Vizio Smart TVs

Vizio has sold more than 15 million smart TVs as part of its $3 billion per year business and is now ready to go public. Its recent IPO filing reveals how its smart TVs are tracking what consumers are watching. Inscape software embedded in Vizio screens can track anything being played — including cable TV, streaming devices and game systems. The technology, based on Automatic Content Recognition (ACR) software, can pull 100 billion datapoints from its connected TVs daily. The data should prove valuable to advertisers and content providers. Continue reading IPO Plan Details Benefits of ACR Software in Vizio Smart TVs