Facebook partnered with point-of-sale systems Square and Marketo to track how well ads lead to offline purchases. For users with location services enabled, the system uses GPS, Wi-Fi and cell towers to provide specific information on in-store transactions. Square and Marketo are just two services that provide so-called offline conversion APIs that let businesses match transaction data to ads reporting. Previously, Facebook ads didn’t provide this kind of precise metrics, unlike Google, which established AdWords in 2014. Continue reading Facebook Debuts New Ad Tracking Tools to Entice Marketers

Yahoo is making a personal assistant and mobile search app that will compete with Apple’s Siri, Google Now and Microsoft’s Cortana. The app, codenamed “Index,” will be able to pull information from a user’s email to provide the most relevant search results. It will most likely be ad-supported and the company is aiming to complete a pilot version of the app this year. Yahoo executives hopes this app will be able to take some share of the mobile search market from Google. Continue reading Yahoo is Developing a Mobile Search App to Take On Google

Researchers at MIT have developed a method for teaching computers to understand what is happening in video content. The method uses a similar approach to textual analysis, such as natural language processing, by looking at each part of a video to figure out what the whole thing means. The researchers created an algorithm to identify what occurs in individual frames of the video, and then determines what those mean when combined in a certain order. Continue reading Researchers Use Algorithm for Computers to Understand Video

DataFission has developed generally applicable technology that can index, search and report on all forms of unstructured, metadata-free digital data. With deep roots in military research, this San Jose company has developed algorithms that can index files and streams of data, without human interaction, in one sweep. The system can index any type of data, including video, still images, music, audio tracks, text, software and metadata. According to its brochure, DataFission is “Solving the world’s problem of searching the unsearchable.” Continue reading NAB: DataFission Platform Aims to Search the Unsearchable

Japanese game developer GungHo Online recently released its 2013 financials, revealing sales of $1.5 billion, 91 percent of which came from the game “Puzzle & Dragons.” This marks the first mobile game to officially earn over $1 billion. The company noted that $775 million of these sales were generated through Google Play, and $650 million through the Apple App Store. GungHo also announced that the game generated $155 million in January this year.  Continue reading Puzzle & Dragons: First Mobile Game to Top $1 Billion in Sales

What if every radio station was searchable and you could look up a song you wanted to listen to, pick one of the stations it was currently playing on, and listen? Radio Search Engine, a new venture by entrepreneur Michael Robertson, allows just that. The site indexes around 40,000 radio stations in real-time and allows users to tune in from the Web. Currently in beta mode, Radio Search Engine essentially turns thousands of radio stations into a searchable music jukebox. Continue reading New Search Engine Gets Its Streaming Music from Live Radio

Blippex is a newcomer search engine that is essentially built by its users. The site takes users’ submissions in order to provide the data for search results. Its results are different from other popular search engines as it is anonymous and does not identify users. In contrast, Google’s search is not anonymous as its business is based on advertising, with much of it personal and targeted to the user. Blippex will have to prove it can rival the competition. Continue reading Blippex Hopes to Challenge Google with New Search Approach

Marc Freed-Finnegan and Jonathan Wall left the Google Wallet team in 2012 to launch their own startup. Many thought the two would develop a rival mobile wallet, but the duo’s new venture is heading in a different direction. Called Index, the startup “is essentially offering to turn every store into the same sleek, technology-driven experience of an Apple store, where you get that one-two punch of efficient, yet tailored service,” explains Wired. Continue reading Index: Startup Aims to Personalize Your Shopping Experience