Video Games Are Becoming a Hot New Advertising Platform

Video game companies are trying to change gaming’s image and perceptions regarding who plays as part of a plan to convince Madison Avenue that games are a serious advertising vehicle. Some 700 ad execs attended the first annual IAB PlayFronts, April 5 in New York, to hear pitches by Meta, Twitch, Activision Blizzard, Unity, Riot and more. Meanwhile, companies including Comcast’s NBCUniversal and HTC are working on technology to put advertising into cloud-based and streaming video games. Elefund and DIP Capital are among those investing in insertion technology that puts brands directly into the gameplay. Continue reading Video Games Are Becoming a Hot New Advertising Platform

Sony Makes Push for Its PlayStation Now Streaming Service

Sony Interactive Entertainment cut the monthly fee of its subscription service PlayStation Now in half, from $20 per month to just under $10. It’s also added four new games: “God of War,” “Infamous Second Son,” “Uncharted 4: A Thief’s End” and “Grand Theft Auto V.” Because three of those come from Sony-owned studios, PS Now will be the only way to stream them live. PS Now, which debuted in 2014, has enjoyed a compounded annual growth rate of 40 percent. Its 700,000 subscribers pay for access to 800 games. Continue reading Sony Makes Push for Its PlayStation Now Streaming Service

Top 25 Game Companies Generated $107 Billion Last Year

The top 25 public game companies, which represent almost 80 percent of the $134.9 billion worldwide gaming market, generated $107.3 billion in revenue in 2018. According to researcher Newzoo’s Global Games Market Report, this marks the first time that the top 25 companies have surpassed $100 billion in a single year. China’s Tencent ($19.7 billion) took the No. 1 spot for the sixth consecutive year, followed by Sony ($14.2 billion), Microsoft ($9.8 billion), and Apple ($9.5 billion). Collectively, the top 10 companies experienced 19 percent growth last year. Continue reading Top 25 Game Companies Generated $107 Billion Last Year

How Personalization May Drive Netflix’s Interactive Content

In 2017, Netflix launched its first experiments in interactive content with moments in “Puss in Boots” and “Buddy Thunderstruck” where viewers picked the action. With the “Bandersnatch” episode of sci-fi series “Black Mirror,” the company made its first serious push into interactive content for adults. The episode tells the story of a video game designer trying to adapt an interactive novel that drove its author insane. Netflix vice president of product Todd Yellin has said the company will try again in this “rich vein.” Continue reading How Personalization May Drive Netflix’s Interactive Content

Sony to Release VR Headset and 50 VR Titles by End of 2016

At E3 in Los Angeles this week, Sony made a splash in virtual reality, by announcing a release date for its VR headset, designed to work with the PlayStation 4, now owned by 40 million people. PlayStation VR, which will go on sale in the U.S. on October 13, will offer 50 titles by the end of 2016, including an exclusive Batman game, Capcom’s “Resident Evil 7,” Square Enix Holdings’ “Final Fantasy XV” and a “Star Wars” title. The company also debuted exclusive PlayStation 4 games, including Batman and Spider-Man titles. Continue reading Sony to Release VR Headset and 50 VR Titles by End of 2016

E3 Predictions for Sony, Microsoft: More Hardware, Games, VR

At E3 2016 next week, Sony will come to the show having sold over 40 million PlayStation 4 consoles, outselling Microsoft’s Xbox One, by two-to-one. The company plans to debut a more powerful console, a virtual reality headset, and numerous first-party games. Microsoft, meanwhile, plans to launch a wide range of new Xbox hardware this year, beginning with, rumors have it, a slimmer, smaller version of the current Xbox One. In addition to new consoles, Microsoft will show off HoloLens and debut new games. Continue reading E3 Predictions for Sony, Microsoft: More Hardware, Games, VR