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BBC Places 3D Pilot on Hold, Cites Lack of Public Interest

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July 9, 2013

The BBC announced it will take a hiatus from developing 3D TV programming based on the public’s “lack of appetite” for the technology. Kim Shillinglaw, the BBC’s head of 3D, says that British television viewers have not taken to the format, despite the fact there are now an estimated 1.5 million UK households with 3D TVs. As a result, the BBC is planning a three-year break from its 3D project once the current two-year pilot comes to an end later this year. Continue reading BBC Places 3D Pilot on Hold, Cites Lack of Public Interest

ESPN to Shut Down 3D Sports Channel by End of This Year

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June 12, 2013

ESPN is planning to shut down its ESPN 3D channel at year’s end. “Due to limited viewer adoption of 3D services to the home, ESPN is discontinuing ESPN 3D,” explained the company in a statement. “We are committing our 3D resources to other products and services that will better serve fans and affiliates. Nobody knows more about sports in 3D than ESPN, and we will be ready to provide the service to fans if or when 3D does take off.” Continue reading ESPN to Shut Down 3D Sports Channel by End of This Year

Glassware: Google Announces New Apps for Glass Device

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May 17, 2013

Google’s Internet-connected Glass device will soon feature seven new apps, which the company hopes will makes the glasses more functional. The Glassware apps, announced at the I/O developers conference yesterday, include Twitter, Facebook, Tumblr, reminder notes from Evernote, news alerts from CNN and fashion features from Elle. The seven additions join Path and The New York Times as the only apps currently available on Glass. Continue reading Glassware: Google Announces New Apps for Glass Device

Report Projects Spike in Global 3D TV Adoption by 2017

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April 25, 2013

According to new projections from DTVE publisher Informa Telecoms & Media, the number of 3D TV homes will jump from 13.5 million in 2012 to more than 100 million by 2017. Asia Pacific is expected to have the highest penetration with 49.6 million, while North America will follow with 33.2 million and Western Europe should see 18.3 million. The 112.7 million 3D homes projected by 2017 will represent 8 percent of global TV households. Continue reading Report Projects Spike in Global 3D TV Adoption by 2017

New Acer Monitor and Projector Auto-Converts 2D to 3D on the Fly

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December 5, 2011
  • Acer has introduced a home theater projector and 27-inch monitor that can show 3D content from Blu-ray players, camcorders and smartphones.
  • Both devices can also add 3D features to 2D content, according to the company.
  • “Not only can you enjoy 3D movies and other multimedia content at 1080p full HD on both devices, you can also see get your 2D content automatically enhanced with 3D effects without any additional software,” reports ZDNet.
  • The new monitor requires that users wear polarized (passive, no batteries necessary) 3D glasses, while the Acer projector requires Active Shutter 3D glasses (that require charging).
  • The 3D projector is priced at $1,999 and the monitor is available for $599. One pair of glasses is included in each purchase.

If Consumers Do Not Care about 3D, Why are 3D TV Sales on the Rise?

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November 29, 2011
  • According to the DisplaySearch unit of The NPD Group, 6.6 million 3D TV sets were shipped in the third quarter of 2011, up 27 percent from the previous quarter.
  • The research firm expects shipments to increase 30 percent this quarter, for a total of 21.5 million units in 2011.
  • However, DisplaySearch suggests a “lack of 3D content and services” means buyers are mostly watching 2D video.
  • Additionally, Nielsen released a study last year suggesting consumers were reluctant to wear 3D glasses and nearly 90 percent said that viewing 3D TV would get in the way of checking e-mail or Web surfing while watching television.
  • The article suggests that marketing and aggressive pricing has made the difference. “Television vendors have been pushing 3D sets on customers all year,” reports CNET. “In fact, companies such as Samsung, Vizio, and Panasonic, among others, have made 3D a key component in a large number of their televisions, making it harder and harder to find sets that don’t come with 3D support.”

Standards Effort: Companies Team Up for Full HD 3D Glasses Initiative

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November 14, 2011
  • Panasonic, Samsung, Sony and X6D Limited (XPAND 3D) are collaborating in an effort to standardize 3D glasses. The companies have launched the “Full HD 3D Glasses Initiative” licensing program and will open a test center later this month.
  • “Currently, we have wholly incompatible active-shutter models based on different technologies, which the consortium wants to replace with a unified standard that will let you use the same pair of spectacles on any display or at any theater that uses the XPAND 3D standard,” reports Engadget.
  • According to the press release: “Infrared and Bluetooth enabled radio frequency system 3D active glasses technologies are licensed within the licensing program. All information including licensing fees and process requirements to become a licensee, are available on the Initiative’s official website.”

Are there Other Media Applications for Military VR and 3D Tech?

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October 20, 2011
  • Quantum 3D has created virtual reality technology for soldiers to train for battle wearing 3D glasses equipped with screens.
  • “Trainees are 100 percent immersed in the battlefield, while actually prowling around the conference room, gymnasium, or parking lot,” reports KNTV/NBC (includes video).
  • This opens some interesting possibilities for general training, education, and theme park applications.
  • In related news, IEE Inc. has integrated its 4.8-inch 800×400 military data display with 3M’s autostereoscopic film for a glasses-free 3D display that allows running of custom apps (terrain mapping, remote robotics control, enhanced video feeds, and training environments).
  • Key design elements include its small size, high resolution and LED backlight technology. The new display “decreases off-axis image reversals and color distortions, a common concern in the use of 3D technologies, and can easily be switched to 2D with imagery comparable to modern day smart phones,” according to the press release.

Innovative Concept: Sony Developing Subtitle Glasses for Moviegoers

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August 26, 2011
  • Sony is developing special subtitle-enabled glasses that could be in UK movie theaters as early as next year.
  • According to the BBC, one in six people have some level of deafness and are not being served well by the movie industry. In fact, many film fans with hearing issues wait for films to be released on DVD when subtitles are available.
  • “What we do is put the closed captions or the subtitles onto the screen of the glasses so it’s super-imposed on the cinema screen, [making it look] like the actual subtitles are on the cinema screen,” explains Tim Potter of Sony.
  • “The good thing about them is that you’re not refocusing. It doesn’t feel like the words are really near and the screen is far away. It feels like they’re together,” said test subject Charlie Swinbourne, who is hard of hearing.
  • “It was a great experience,” he added. “I think it’s a massive opportunity to improve deaf people’s lives and I think there’s great hope that this would give us a cinema-going future.”
  • If the glasses prove popular in the UK, we should expect to see them in wider availability in the near future.

Marketing: LG Asks Consumers to Take the 3D TV Challenge

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August 24, 2011
  • LG Electronics launched  the next leg of its Cinema 3D “Take The 3D TV Challenge” campaign last week at New York’s Grand Central Station.
  • New York City marked the first stop on a new tour (that will also include Chicago and Los Angeles) designed to educate consumers regarding the benefits of 3D LCD TVs and passive glasses.
  • The campaign began earlier this year in Houston “where consumers allegedly overwhelmingly selected LG’s passive 3D glasses-based TVs when matched against similarly sized active-shutter 3D TVs from Samsung and Sony,” reports TWICE.
  • “I think the most important thing we’re doing here is keeping the visibility up on 3D and step-up products in our industry,” said Jay Vandenbree, LG Electronics home entertainment sales and marketing senior VP. “Everything we’ve done has been to get consumers to talk about it, think about it, and to go find out about it. If we can get them to do that and see what their options are in the television business, they might make that choice to spend their discretionary income in our industry.”

Manufacturers Team Together to Standardize 3D Glasses

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August 9, 2011
  • Panasonic, Samsung and Sony are throwing their support behind XPAND’s 3D glasses in an effort to create some market standardization.
  • XPAND’s active shutter glasses would also become the standard for computers and home projectors.
  • Development of the glasses under this new initiative will not begin until September so we may not see them on the market until next year, but Gizmodo suggests they will be backwards-compatible with all 2011 Sony, Samsung and Panasonic active shutter 3D TVs.
  • From the press release: “To-date, active 3D technology has proven to be the most popular choice for consumers in the 3D TV market. According to the NPD Group, Active 3D technology took an average of 96 percent share of the U.S. 3D TV market in the first half of this year; and this Full HD 3D Glasses Initiative will help further drive consumer adoption and understanding of active 3D — the technology that provides the clearest and most immersive 3D experience available.”

LG Debuts Glasses-Free 3D Computer Display

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July 19, 2011
  • LG Electronics, a long-time supporter of the 3D TV market, enters a new product category with the introduction of its 20-inch 3D computer monitor that doesn’t require the use of 3D glasses.
  • A sensor on the D2000 detects the position of the user to shift the 3D imagery while the user is looking at games, movies or photos.
  • The company also points out that its eye-tracking technology works in tandem with LG’s 2D-to-3D conversion technologies to enhance 2D movies, games and other content.
  • “LG’s position has always been that 3D will and must eventually function without glasses. The D2000 is a look at what the future has in store.”
  • Expect the display to become available later this year.

Are 3D Glasses Hindering the Adoption of 3D TV?

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July 7, 2011
  • “Almost everyone interested in seeing 3D on a home TV would be much happier if they didn’t have to wear those awkward glasses to do it,” writes TVTechnology.
  • While autostereoscopic 3D is available for small screens such as the Nintendo 3DS, it is not yet practical for large flat screen displays.
  • Both lenticular and parallax technologies exhibit sweet spots where the illusion is best.
  • Phil Lelyveld, ETC’s Consumer 3D Experience Lab program manager, says we’re many years away from a marketable product.
  • “3D is the one of the first art forms that impacts your visual system and can have a health response on it,” says Lelyveld. “Some autostereoscopic display technologies can be very age-dependent, and market research has found that people in their early 20’s and younger can more readily accept the AS3D effect, but people in their 20’s and older find it very annoying.”

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